Website Builders

Get faster sign-off and happy clients with Insites

Imagine consistent quality across every build. Web designers who know exactly what success looks like. Clients who trust you completely. Thatโ€™s what happens when quality is gamified and trackable with Insites.

A montage image of QA features in Insites - a gamified UI for helping agents discover problems, a checklist of issues and an issue being highlighted on a web page

AI-powered quality assurance that catches problems before your clients do. When youโ€™re delivering multiple websites each week, Insites ensures the same issues stop appearing.

Smarter AI reviews

Go beyond the basics. Built-in AI reviews site copy for EEAT signals, and can even check if the website CTA can be seen above the fold. Catch the issues that manual reviews miss.

Insites EEAT check for Experience, Expertise, Authoritativeness and Trustworthiness
A spelling error highlighted on a website

No more basic errors

Stop wasting time on manual proofing. Insites automatically catches spelling mistakes, grammar slips, broken links, and other small-but-deadly issues before launch.

SEO ready from day one

Make sure your clients actually get found. Insites highlights keyword gaps, measures density, and checks for dedicated service and location pages. Every site launches optimised.

Image of keywords with density high or low
Insites Chrome Extension highlighting an issue

Find issues fast with the Chrome Extension

Stop hunting for issues and let the Insites Chrome Extension highlight exactly where problems are on the website youโ€™re building. Spelling errors, broken links, and accessibility issues - all visible right on the page.

Automated + manual QA in one place

Insites combines automated testing with easy-to-complete manual checks, so designers can handle everything in one UI - no switching tools, no missed steps.

A checklist of items to be fixed on a website

The Insites platform gives us the ability to define what โ€œgoodโ€ looks like and explain why each of these factors are important to website performance.

What problems can Insites help you fix?

Spelling & Grammar

Automatically catch spelling mistakes, grammar slips, and offensive content before your clients see them.

Broken Links & Images

Find broken links, missing images, and 404 errors automatically across every page of the build.

Accessibility & Contrast

Check colour contrast ratios, missing alt text, heading structure, and WCAG compliance issues before launch.

GDPR & Compliance

Catch missing cookie banners, privacy policy issues, and CCPA compliance gaps before they become a problem.

Performance & Speed

Test Core Web Vitals, layout stability, and desktop plus mobile speed using real-browser emulation.

SEO & Keyword Density

Check heading structure, meta descriptions, keyword density, and missing local schema to ensure every site launches SEO-ready.

Frequently asked questions

What types of automated checks does Insites for Website Builders include?

Your websites can be checked for SEO errors (missing alt text, missing H1s, duplicate titles and descriptions), common build mistakes (broken images, errors and broken links), keyword optimisation (content density), content issues (spelling & grammar, reading age, volume of content), colour contrast and accessibility, and correct setup and installation of plugins like Google Analytics.

Can Insites help me with non-automated checks?

Yes! Insites includes manual checklists that your web designers must tick off as they build the website. The gamified interface, and tracking for management, help you optimise your build process.

Can Insites audit staging sites?

Yes! Insites uniquely blends on-site analysis (from staging) with off-site factors (from the live site) to give you a realistic picture of how a site will perform when it goes live.

How quickly can I run an audit and get results?

Audits are comprehensive, but fast and automated - most complete within a few minutes (depending on the size of the site and how many audits you have enabled).

Can I compare audit results over time?

Absolutely. Run audits at different stages and our reporting dashboard lets you display side-by-side scores to clearly show progress and delivered value.

How does Insites help track team performance?

Dashboards for managers help track QA scores, agent efficiency, build times, and manual-check completion, giving you metrics to coach, scale, and manage your team.

What tools and metrics do your performance audits measure?

We test Core Web Vitals (including layout stability), desktop and mobile speed using real-browser emulation.

How does the gamified interface for web designers work?

Our platform includes a simple progress meter that coaches the agent towards achieving an acceptable score. Completing each item in the audit rewards the agent with progress towards their goal.

Can it help agents find problems quicker?

Of course! The Insites Chrome Extension highlights problems, such as broken links and spelling errors, right on the web page. This makes it easy for agents to zone in on problems and fix them fast.

Whatโ€™s the impact?

Insites teaches web designers to find and fix problems themselves. Over time, the platform teaches them to get it right first time, every time. Yell improved turnaround time in their website build process by 20%. FCR Ireland noted a 63% reduction in costly re-works.

Want to save time in your production process? Speak to one of our experts