Accessibility

Discover accessibility issues with one click

Selling accessibility to SMBs? Insites gives your team an instant scoring for colour contrast, alt text, WCAG and more. The easy-to-understand report is ready to share with prospects in seconds.

Identify accessibility barriers that could be preventing prospects from converting customers, then use actionable insights to start meaningful conversations and recommend the right solutions.

Colour contrast and visual accessibility at a glance

Help clients create a more inclusive online experience while identifying opportunities to improve usability and performance. Insites analyses key accessibility factors, including contrast ratios, alt text, heading structure, and WCAG compliance, then highlights the most important issues to address with easy-to-understand scoring.

Check
Result
Category
Colour contrast
5 FAILURES
Accessibility
Alt text
12 MISSING
Accessibility
WCAG A
3 ISSUES
WCAG
WCAG AA
7 ISSUES
WCAG
WCAG AAA
NOT MET
WCAG
Accessibility overlay
DETECTED
Technology
Heading structure
PASS
Accessibility

Meet WCAG and ADA standards

Establish whether clients are WCAG and ADA compliant in 60 seconds - and where they fall short, you have the evidence to sell the fix. Insites checks WCAG A, AA and AAA conformance and flags overlay tools like AccessiBe and UserWay.

Colour contrast

Checks text-to-background contrast ratios across the entire website.

Alternative text

Identifies images missing alt text that screen readers depend on.

WCAG A compliance

Tests against the minimum level of web accessibility conformance.

WCAG AA compliance

Checks the recommended level that most legislation requires.

WCAG AAA compliance

Evaluates against the highest and most comprehensive conformance level.

Overlay detection

Detects AccessiBe, UserWay, and 30+ other accessibility overlay solutions.
Key Features

Accessibility at scale, all with one tool

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

Actionable AI-generated suggestions included in every report, so your team can pitch accessibility solutions to prospects with clear, evidence-based recommendations.

Improved user experience for everyone, not just people with impaired vision. Colour contrast and alt text checks create tangible improvements that increase conversions.

37 issues
Critical
Warning
Deprecated

Monitor accessibility over time - re-run audits during website builds to check for inconsistencies or breaking changes and ensure standards are maintained.

Turn accessibility into a lead generation tool

Embed the Insites lead generation widget on your site or in campaigns to offer prospects a free accessibility audit. Visitors enter a URL, get an instant report, and you capture the lead - score and issues included.

Embed on your website

Add the widget to any landing page - visitors enter a URL and get a free accessibility audit instantly.

Use in ad campaigns

Link directly to a hosted audit page from Google Ads, social ads, or paid placements to capture leads at scale.

Include in email campaigns

Drop a CTA into nurture sequences or cold outreach - offer a free audit as the hook to start a conversation.

Capture every lead

Every audit generates a lead with the prospect's URL, accessibility score, and issue breakdown - ready for your sales team.
Integrations

Fits into your existing sales stack

PROVEN RESULTS

Real outcomes from agencies using Insites accessibility audits

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for accessibility.

Name
Status
Detected BY
ReachLocal
EXTRA MILE
Partner delivery
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each accessibility audit checks colour contrast ratios, alt text coverage, WCAG A/AA/AAA conformance, heading structure, and overlay detection - delivering a client-ready report in under 60 seconds that any sales rep can walk a prospect through.

Testimonials

Trusted by agencies selling accessibility and web services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Accessibility audit
FAQ

What does the accessibility audit check?

The audit checks 7 accessibility signals including colour contrast ratios, alternative text coverage, WCAG A/AA/AAA conformance levels, heading structure, and the presence of accessibility overlay solutions. Results are presented with traffic-light scores so any sales rep can walk a prospect through the findings.

What is the colour contrast check?

The colour contrast check analyses text-to-background contrast ratios across the entire website. Insufficient contrast makes content difficult to read for people with visual impairments - and for everyone in bright sunlight or on low-quality screens. It's both an accessibility requirement and a UX issue that affects conversions.

Why does alternative text matter?

Alternative text (alt text) is what screen readers use to describe images to visually impaired users. Missing alt text means those users get no context for images on the page. It's also a legal requirement under accessibility legislation and a factor in SEO - search engines use alt text to understand image content.

What are WCAG A, AA, and AAA conformance levels?

WCAG (Web Content Accessibility Guidelines) defines three conformance levels. Level A is the minimum standard, Level AA is the recommended level that most legislation requires, and Level AAA is the highest standard. Insites checks against all three so your team can show prospects exactly where they stand and what level of compliance they need to achieve.

Is accessibility compliance a legal requirement?

Yes, in many countries. The UK Equality Act, the US Americans with Disabilities Act (ADA), and Australian accessibility legislation all require websites to be accessible. Non-compliance can expose businesses to legal action. Showing a prospect their accessibility gaps creates urgency and positions your agency as the team that can fix it.

What accessibility overlay solutions does Insites detect?

Insites detects over 30 accessibility overlay solutions including AccessiBe, UserWay, AudioEye, EqualWeb, Recite Me, Siteimprove, Accessible360, CrownPeak, and many more. Overlay detection helps your team understand what solutions a prospect already has in place - and whether they're actually solving the underlying issues.

Do my sales reps need accessibility expertise?

No. Insites accessibility reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through the findings. Paige AI Coach can also help prepare reps for calls and explain what each check means in business terms.

Can I white-label the accessibility reports?

Yes. Insites supports full white-labelling - your logo, your colours, your email templates, and your widget interface. You can also use the Audit Designer to choose exactly which accessibility checks appear in the report and add custom content blocks to match the services you sell.

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