The #1 SE Ranking alternative

SE Ranking monitors SEO. Insites helps your team sell it.

SE Ranking is great for tracking rankings, but when your sales team needs to find leads, create urgency, and hand a prospect something they instantly understand - that's where Insites comes in.

Monitoring vs selling

Where SE Ranking tracks what's happening, Insites shows prospects why they need to act

Insites vs SE Ranking

SE Ranking
Sales enablement
Paige - AI sales coach in every audit
White-labelled, client-ready reports
Audit designer (drag-and-drop)
Add your own manual checks
Lead generation widget
Agency proposal generator
AI email generator
Sales-friendly scores for non-technical reps
Batch auditing (up to 10,000)
Prospecting at scale (Lead Signals)
Audit capabilities
SEO audit
AI visibility checks (ChatGPT, Gemini, Perplexity)
Local Grid
Keyword rank tracking
Backlink monitoring
Keyword research tools
Social media detection
Ads detection (Google Ads, Facebook Ads)
Accessibility audit (ADA, WCAG)
GDPR / CCPA compliance check
E-E-A-T signal detection
Content & UX audit
Speed & Core Web Vitals
Competitor SEO analysis
Integrations & automation
CRM integrations (Salesforce, HubSpot)
REST API
MCP server for AI agents
Webhook automation
Generate AI websites (via Duda)

The information in this comparison is correct as far as we can ascertain from SE Ranking's public marketing materials as of July 2026. To notify us of a correction, please email support@insites.com.

Products

What can Insites help my team sell?

We don't just stop at SEO. The Insites platform has checks for local SEO, listing management, websites and more.

We are the all-in-one sales and marketing audit tool that helps your sales agents sell digital marketing products with confidence.

Local SEO & listings
Google Ads & Facebook Ads
SEO
Social media management
Video
Websites
Accessibility solutions (ADA, WCAG)
Review management
Data Compliance (GDPR, CCPA)
Online booking

Can Insites help your team sell digital marketing at scale?

Yes, Insites is specifically designed to help our partners sell digital marketing at scale. Our audits and services help you streamline lead generation, sales processes, and client management, enabling your business to expand its reach and efficiency.

The all-in-one audit that increases average order value

SE Ranking is built around SEO, with its other capabilities spread across separate tools and add-ons. Insites brings local SEO, Google Ads, social media, accessibility, and compliance into a single audit. By surfacing opportunities across every channel in one place, your team can recommend multiple products and increase deal size with every conversation.

Audits tailored to your brand and offering

Choose which audit checks you want to include and drag and drop the ones that match the solutions you sell. Then white-label the audit to reflect your branding - every step tuned for a sales conversation, not a technical SEO review.

Easy-to-grasp scores that drive the sale

SE Ranking gives SEO experts the depth they need. Insites turns that complexity into simple, colour-coded scores and plain-language recommendations your sales reps can use to create urgency with any prospect - no SEO knowledge required.

Social proof

Trusted by digital marketing providers worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Frequently asked questions

What is Insites used for?

Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points - covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance - and presents the results as simple, colour-coded scores that create urgency in a sales conversation.

It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.

How is Insites different from SE Ranking?

SE Ranking is widely known as a daily-driver SEO platform - the kind of tool an SEO practitioner opens every morning to track rankings, monitor backlinks, and run technical crawls.

Insites is built for sales teams. It runs a full-presence audit in under 60 seconds and presents results as simple scores that a non-technical prospect can instantly understand, covering not just SEO, but local listings, social media, ads, accessibility, AI visibility, and compliance in one branded output.

The easiest way to think about it: Insites helps you win the client. An SEO tool like SE Ranking helps you do the work after.

Does Insites offer white-label reports?

Yes. You get customisable audit design with the Audit Designer, branded proposals with case studies and pricing, white-labelled lead generation widgets, and branded email outreach.

Does Insites have local SEO and map-based ranking grids?

Yes. Insites includes a Local Ranking Grid that visually shows a prospect exactly where they rank across their service area on a map, for specific keywords. This is incredibly powerful in a sales conversation because a business owner doesn't need to understand SEO - they can see the gaps on a map of their own town.

Does Insites integrate with CRMs like Salesforce and HubSpot?

Yes. Insites was built to sit inside your sales stack. It connects natively to Salesforce and HubSpot, plus via API and webhooks to proposal builders, marketing automation tools, and any other system your team already uses. Audit data flows into your pipeline automatically.

Can I customise which checks appear in my audits?

Yes. The Audit Designer lets you drag-and-drop to choose which checks to include, remove anything that's not relevant to the services you sell, add manual checks for things like design or brand consistency, and rearrange the order to match your sales conversation flow.

Can Insites help with batch prospecting at scale?

Yes. You can audit up to hundreds, thousands, or millions of businesses in one go. Insites analyses 200+ digital marketing signals across every business, then uses AI filtering to help you sort, segment, and target the hottest leads. It's designed for teams that need to find their best opportunities across large business lists - not audit one site at a time.

Who should choose Insites?

Insites is for teams whose job is to sell digital marketing services, not to do the SEO work themselves. If your sales team need to find prospects, hand them something they instantly understand that creates buying urgency, and close the deal with a branded proposal, Insites is built for exactly that workflow.

Do you offer a free trial or demo?

Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can book a demo and request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.

Ready to find out more? Speak to one of our experts