Five Insites: the weekly newsletter for selling to SMBs

What's inside

Five minutes that keep you ahead of every client conversation

Five insights, hand-picked

We read the week's SEO, AEO and AI-visibility news so you don't have to, and pull out the five that matter.

Framed for the sale

Each insight comes with the 'so what': the angle you can take into a prospect or client call.

Backed by sources

Every story links the original research or reporting, so you can dig in or quote it directly.

Trends before they're obvious

Spot where AI search, local SEO and reviews are heading before your competitors do.

A small business shout-out

We end every issue celebrating a small business doing things right, because that's who we're all here for.

A recent insight

“Nearly 90% of brands have zero AI search mentions”

A study of 177 brands across eight AI platforms found almost 90% weren't mentioned at all, and the few that were shared the same fundamentals: strong entity signals, third-party validation and trusted media coverage. That's the kind of insight you'll get five of, every week, with the source attached.

Read recent issues

What it means for your clients

The source, linked

An angle for your next call

Five of these, every Thursday

The archive

Catch up on recent issues

22 October 2026

One brand went from AI warning buyers off in 27 answers out of 42 to none, by handing the models the denominator

How one brand stopped AI warning buyers off by giving the models the denominator, Google Lens reading images rather than looking at them, LLMs doing word maths with your positioning, TikTok and YouTube beating search for university discovery, and why twelve real followers beat 120,000 bots.

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15 October 2026

Google has built a team of AI detectives to catch AI spam, and it would rather not say how well they work

Google's SAFE agents hunting AI spam networks, Brian Balfour's Four Fits rewritten for the AI era, ChatGPT ads naming twenty measurement partners, tracking email traffic past the click in GA4, and why everyone on social is now performing.

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24 September 2026

Most of your AI visibility still comes from doing SEO properly, just more often than you'd like

Good SEO still covers most of your AI visibility, the unglamorous data sources AI answers draw on, why AI-powered stopped being a position, YouTube's comparison tables for review videos, and texts that get clicked four times as often as emails.

Selling to SMBs? Make this your Thursday read

Five minutes that keep you ahead of every client conversation

“Nearly 90% of brands have zero AI search mentions”

Catch up on recent issues

Five insights for selling to SMBs, in your inbox every Thursday.