Five Insites: the weekly newsletter for selling to SMBs

What's inside

Five minutes that keep you ahead of every client conversation

Five insights, hand-picked

We read the week's SEO, AEO and AI-visibility news so you don't have to, and pull out the five that matter.

Framed for the sale

Each insight comes with the 'so what': the angle you can take into a prospect or client call.

Backed by sources

Every story links the original research or reporting, so you can dig in or quote it directly.

Trends before they're obvious

Spot where AI search, local SEO and reviews are heading before your competitors do.

A small business shout-out

We end every issue celebrating a small business doing things right, because that's who we're all here for.

A recent insight

“Nearly 90% of brands have zero AI search mentions”

A study of 177 brands across eight AI platforms found almost 90% weren't mentioned at all, and the few that were shared the same fundamentals: strong entity signals, third-party validation and trusted media coverage. That's the kind of insight you'll get five of, every week, with the source attached.

Read recent issues

What it means for your clients

The source, linked

An angle for your next call

Five of these, every Thursday

The archive

Catch up on recent issues

9 July 2026

Google just made you liable for whatever its AI does in your ad account

Google's new Ads terms shift AI liability onto advertisers as of 1 July, a data firm finally puts a real number on ChatGPT ad spend, marketers love AI but 78% of their customers wish they didn't, the nonprofit newsroom outgrowing everyone on social without a single growth hack, and the technical checklist for getting a client's site AI-crawlable.

Read issue

2 July 2026

Someone read ChatGPT's network traffic, here's the tea

Why proving GEO's ROI is the wrong question to ask, what ChatGPT's raw network traffic reveals about how it picks sources, turning one-off Claude prompts into repeatable content audits, why B2B buyers aren't as rational as they think, and the onboarding moment that actually keeps users around.

Read issue

25 June 2026

Google's AI is citing your content, then sending leads to your competitors

Google's AI is quietly building entity profiles on your clients, AI search adoption rises as trust declines, AI Overviews cite your content then recommend competitors, what actually gets you cited in AI search, and LinkedIn's new collaborative posts.

Selling to SMBs? Make this your Thursday read

Five minutes that keep you ahead of every client conversation

“Nearly 90% of brands have zero AI search mentions”

Catch up on recent issues

Five insights for selling to SMBs, in your inbox every Thursday.