Local SEO

Online presence audits any local business owner can understand.

Show local prospects how their online presence stacks up in an audit they understand. With the click of a button Insites produces a clear, local-level report covering Google Business Profile, listing accuracy, reviews, Local Grid rankings, and AI visibility.

ManchesterPlumber.co.uk
Local SEO score
78
Listings & GBP
32/34 listings accurate 2 GBP issues
Reviews & Local Grid
4.6★ (128 reviews) #2 avg. local rank
!
AI visibility
Cited by ChatGPT Missing from Perplexity

Struggling to build trust with prospects? Insites distils complicated data into a digestible format so your sales team can engage, sell, and close confidently.

Demonstrate threats on the Local Grid

Want to create urgency around local SEO? Use the Local Grid to show prospects how they compare to competitors across their service area on a visual ranking map.

Local Checks
1 warning 1 passed
95
!
Local grid
hair colour Visible hair cut Prominent hairdresser Prominent hair extensions Low visibility
Local pack
hair colour romsey 1 hair colour southampton 0 hair cut romsey 2 hair cut southampton 0 hairdresser romsey 2 hairdresser southampton 0 hair extensions romsey 3 hair extensions southampton 0

Google Business Profile detection and local AI visibility

Instantly uncover where prospects are winning and losing visibility across Google Maps, AI search and traditional search results, giving your team the insights needed to start valuable conversations and sell the right solutions.

Google Business Profile

Verifies completeness, categories, hours, photos, and review volume.

AI visibility

Checks whether AI search engines cite and recommend the business locally.

Listing accuracy

Checks NAP consistency across 50+ directories and citation sources.

Review management

Analyses review volume, recency, sentiment, and response rate.

Voice search readiness

Tests whether the business is returned in voice search queries.

Local structured data

Validates LocalBusiness schema and location markup on the website.
Key Features

Communicate the importance of local SEO without the jargon

Hi Paige, what's this client's biggest pain point?
Great question! Let's take a look...

Paige AI Coach summarises local SEO findings and coaches your reps through the sales conversation, so anyone can sell local visibility confidently.

Local Ranking Grid

Local Ranking Grid shows how a business ranks across in their service area on a visual map and spot the top competitors.

SEO 0
AI 70
Local Checks 95

Traffic-light scoring makes local SEO accessible with clear red, amber, and green grades your sales team and clients understand instantly.

How it works

Turn curious prospects into warm leads

  1. 1
    Embed on your website
    Add the widget to any landing page - visitors enter a URL and get a free local SEO audit covering GBP, listings, and local rankings instantly.
  2. 2
    Use in ad campaigns
    Link directly to a hosted audit page from Google Ads or social ads targeting local business owners to capture leads at scale.
  3. 3
    Include in email campaigns
    Drop a free local SEO audit CTA into nurture sequences or cold outreach - show local businesses exactly where they're missing out.
  4. 4
    Capture every lead
    Every audit generates a lead with the prospect's URL, local SEO score, GBP status, and listing gaps - ready for your sales team.
Integrations

Use Insites with your existing marketing tools or plug local SEO data into your own tools via API

PROVEN RESULTS

Real outcomes from teams using Insites for local SEO

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for local SEO.

Name
Status
Detected BY
Heise
MORE CONV.
Sales conversions
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each local SEO audit checks Google Business Profile, 50+ directories, local pack rankings, reviews, competitor benchmarks, and AI visibility across ChatGPT, Gemini, and Perplexity - delivering a client-ready report in under 60 seconds.

Testimonials

Designed for teams who support SMBs

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Local SEO audit
FAQ

What does the local SEO audit check?

Insites checks over 70 local SEO signals including Google Business Profile completeness, listing accuracy across 50+ directories, NAP consistency, local pack rankings, review volume and sentiment, voice search readiness, local structured data, competitor benchmarks, and AI visibility across ChatGPT, Gemini, and Perplexity.

How does the Local Grid work?

The Local Grid shows how a business ranks for keywords across their service area on a visual 5x5 map. Each cell represents a location and shows the ranking position, colour-coded by strength. It makes it easy to demonstrate to prospects exactly where competitors are winning local searches and where the biggest opportunities lie.

Does the audit check Google Business Profile?

Yes. Insites checks GBP completeness including business name, address, phone number, categories, hours, service areas, photos, and review responses. An incomplete or unclaimed profile is one of the biggest quick wins in local SEO and one of the easiest services to sell.

How does AI visibility fit into local SEO?

AI search engines like ChatGPT, Gemini, and Perplexity are increasingly used to find local businesses. Insites checks whether a business is being cited and recommended in AI search at a local level - giving you a new conversation to have alongside traditional local SEO.

What is Paige and how does she help sell local SEO?

Paige is an AI sales coach built into the Insites platform. She summarises local SEO audit findings and lets your team have natural conversations about the data. Reps can ask questions like "what are the biggest local SEO gaps?" or "how should I pitch this to a plumber in Manchester?" - making it easy for non-technical teams to sell local visibility services confidently.

Can I plug Insites into my own tools?

Yes. Insites offers a full REST API for triggering audits and retrieving results programmatically, plus an MCP server that lets you connect Insites directly to LLMs like ChatGPT and Claude. You can also integrate with Salesforce, HubSpot, Zapier, and Duda out of the box. Build agentic workflows that audit prospects, analyse results, and draft personalised outreach - all without leaving your existing stack.

Do my sales reps need technical SEO knowledge?

No. Insites was designed by salespeople, for sales teams. Traffic-light scoring and plain-language explanations mean any rep can walk a prospect through local SEO findings without needing technical expertise. Paige AI Coach can help them prepare for calls and handle objections too.

Can I white-label the reports?

Yes. Insites supports full white-labelling - your logo, your colours, your email templates, and your widget interface. Use the Audit Designer to choose exactly which local SEO checks appear in the report and add custom content blocks like FAQs, testimonials, and proposal pricing to match the services you sell.

Explore Insites for your business