Resellers

Offer branded SEO and AI visibility audits to your clients, without building the technology yourself

Whether you're an agency franchisor unifying a network, a white-label provider supporting your agency clients, or a marketplace embedding audits into your platform, Insites gives you a fully branded audit product to resell. Add real value for your clients, open up a new AI visibility revenue line, and earn recurring income, all without building or maintaining the technology yourself.

BS Bright Spark Agency
Your brand
81
Riverside Plumbing Co.
Website health score
SEO & Local Strong
AI visibility Needs work

A fully branded, marketplace-ready audit platform you can sell as your own. High margin, sticky recurring revenue, and a product your clients actually understand, without the cost of building it yourself.

How it works

From first conversation to a live, branded platform

  1. 1
    Define your reseller plans together
    We start with a conversation about your clients, your pricing and your goals, then design bespoke reseller plans that fit your business and protect your margins.
  2. 2
    Get a branded, customised platform
    Your team receives a platform branded to your specification: your logo, colours and domain across the audit, the reports, and every email your clients receive.
  3. 3
    Provision and manage your clients
    Add new client accounts, set their plans, and track usage across your whole base from your reseller dashboard. Onboarding a new client takes minutes.

White-label everything, down to the last detail

Your clients should see your brand, not ours. Customise the audit interface, the reports, and the email templates with your logo and colours. Same platform, same data, styled entirely as your own product.

Blonde Salon
blondesalon.com
Analysed just now
82
hair colour Rank 2
hairdresser romsey Rank 5
hair extensions Rank 1
Report run by Bright Spark Agency
BS
Blonde Salon
blondesalon.com
Analysed just now
82
hair colour Rank 2
hairdresser romsey Rank 5
hair extensions Rank 1
Report run by Bright Spark Agency
S
Smash & Stack Burgers
smashandstack.co
Analysed just now
ChatGPT 88 Gemini 77 Grok 77 Perplexity 58
74/100
Local AI visibility score
Weighted across 4 AI platforms
Awareness
Can AI find this business?
4 / 4 platforms
Found on all four platforms
Accuracy
Are the details correct?
67 %
Average accuracy across platforms
Reputation
How positively is it described?
4 / 4 positive
4 positive · 0 neutral · 0 negative
Recommendation
Does AI suggest it to customers?
6 / 20 queries
Recommended in just 30% of queries
What to fix
Issues raised across the platforms tested, ranked by priority
1
Fix inconsistent NAP listings (name, address, phone)High
Flagged by Perplexity, Gemini & Grok
2
Get listed in industry search sourcesMedium
Flagged across all platforms
3
Encourage reviews on key directoriesMedium
Flagged by ChatGPT

Open up a new revenue line in AI visibility

AI search is changing how customers find local businesses. Insites checks how your clients appear in ChatGPT, Gemini, Perplexity and Grok, scores it, and turns it into a report they understand. Sell AI visibility as a service your competitors don't offer yet.

Give your clients lead-gen widgets that fill their pipeline

Embed a branded audit widget on your clients' websites and landing pages. Visitors run a free audit, and every one becomes a qualified lead with real data attached. An evergreen lead source that works while everyone sleeps.

Are you visible on AI search engines?
Enter your website. Free, takes 60 seconds.
Claude
Connected via Insites MCP
Run an Insites audit for our newest client, Green Door Interiors, and give me the headline scores.
One sec, connecting to the Insites MCP server and starting the audit.
Done: website health 68, AI visibility 54. Biggest opportunity is inconsistent listings. Want me to add it to their account?
Yes, provision them on the Growth plan.

Build audits right into your platform

Marketplaces and SaaS platforms can embed Insites without the front end. Our REST API and webhooks let you trigger audits and pull results programmatically, and the MCP server lets your AI features run audits directly. Insites becomes the data layer, you build the experience.

We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that's what counts

Success Stories

Trusted by resellers and partners worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Who partners with Insites?

Agency franchisors

Unify tooling across your whole network. Every location sells from the same branded audit, with consistent reporting and one place to manage it all.

White-label SEO providers

Support your agency clients with a branded audit they can sell on. Add SEO and AI visibility to your catalogue without building the platform.

Marketplaces & SaaS platforms

Embed audits into your platform via API, webhooks and MCP. Give your users website and AI visibility data as a native part of your product.

Hosting & registrars

Turn website audits into a new upsell for your hosting and domain base. A branded audit gives every customer a reason to invest more in their site.

Media & directories

Give your sales teams a structured, objective view of every prospect's online presence, and a clear reason for local businesses to buy more from you.

Telecoms & broadband

Add a high-value digital service to your SMB offering. A branded audit deepens accounts and opens conversations beyond connectivity.

Frequently asked questions

How does white-labelling work?

You customise the audit interface, the reports and the email templates with your own logo, colours and domain. Your clients see your brand at every step and never know Insites is behind it. Audit Designer controls what each audit checks and how it's scored.

Is there a reseller dashboard?

Yes. You provision new client accounts, set their plans, and track usage across your whole base from one place. Onboarding a new client takes minutes.

How does reseller pricing work?

We design bespoke reseller plans with you, based on your clients, your pricing and your margins. Resellers value Insites as a high-margin product with sticky, recurring revenue. Speak to our partnerships team for the detail.

Can I offer AI visibility audits to my clients?

Yes. Insites checks how businesses appear in AI search engines like ChatGPT, Gemini, Perplexity and Grok, and turns it into a plain-language AI visibility report. It's a new service line your clients want and few resellers offer yet.

Can I embed audits in my own platform?

Absolutely. Our REST API, webhooks and MCP server let marketplaces and SaaS platforms run audits and pull results programmatically, and build Insites data straight into their product.

What support do partners get?

Dedicated partner support from our customer success team, full onboarding, and help at every key decision point. Our resellers consistently rate our support among the best they work with.

Is there a minimum size to become a reseller?

We support partners of all sizes, from teams provisioning a handful of accounts to networks managing thousands of users. If you have clients who would benefit from branded audits, we should talk.

Interested in reselling Insites? Speak to our partnerships team