Get a clear, prioritised list of SMBs who are ready for a conversation

Most lead scoring runs on how a prospect behaved towards you: emails opened, pages visited, forms submitted. That tells you who noticed you. On a market you haven't contacted yet, nobody has done anything, so every record scores zero and the model has nothing to work with.

The other half of the picture: the prospect's own live digital reality. Whether they rank locally, whether they're spending on ads, what their site runs on, whether they show up when someone asks an AI for a recommendation. That exists whether or not they've ever heard of you, which is what makes it useful before the first contact.

The enriched data goes into your CRM as structured fields, and you score against it with your own model. That matters, because the signals that predict a close are specific to what you sell and to your market, and you know your close rates better than we do.

Propensity scoring against your ideal client profile is one of the things we build into your Lead Signals instance as part of the contract, rather than something switched on out of the box. Worth raising on a discovery call if you want it scoped.

Lead Signals is the data engine inside Insites. You bring a list of businesses and it enriches every record with over 200 live marketing signals, covering websites, SEO, listings, ads, social, compliance and AI visibility.

The point is qualification at volume. Instead of a spreadsheet of names, you get a dataset that tells you which businesses have a problem you sell against, so your team can prioritise before anyone picks up a phone.

Yes, and this is one of the most common reasons partners buy it.

Traditional lead scoring runs on engagement: emails opened, pages visited, forms submitted. That measures who noticed you, not who needs you. Lead Signals supplies the other input, the prospect's actual digital footprint, as structured data you can ingest into your CRM and score against your own model. You control the weightings, because you know which signals predict a close in your market.

If you would rather not build the model yourself, propensity scoring against your ideal client profile is something we build into your instance as part of your contract.

Any team selling digital marketing products to small businesses at scale. That includes directory publishers moving from print to digital, telcos and ISPs bundling websites and SEO, newspapers and broadcasters selling digital to local advertisers, hosting and domain companies adding managed services, vertical SaaS platforms expanding into marketing, niche agencies working a single vertical, and banks offering digital services to business customers.

The common thread is volume. If your sales process runs across thousands or millions of businesses, the hard part is deciding who to call first, and that is the part Lead Signals answers.

It saves you having to know which of the 200+ signals matter. Describe what you sell, or who you want to target, in plain language, and Lead Signals works out which signals that corresponds to and returns the matching businesses.

Say "dentists on an old CMS with no online booking" and it builds that segment. The filters it generates stay visible and editable, so you can adjust them by hand or start from scratch if you'd rather drive it yourself.

There is no practical ceiling. Partners run Lead Signals across millions of SMB records.

Your annual allowance is set in credits, so you choose the shape that suits you. The same allowance can cover a very large one-off enrichment, a smaller base re-checked quarterly, or a smaller base still re-checked every month.

CSV upload is the quickest way to start, and enriched segments export the same way.

Lead Signals runs on our API, so a direct pipeline into your CRM or data warehouse is something we scope with you during onboarding rather than something you configure yourself. It gets built around your systems, which is usually what large partners want anyway.

Over 200, including CMS and hosting technology, Google Ads and Facebook Ads presence, local SEO and Google Business Profile health, review volume and rating, social accounts and posting activity, GDPR and CCPA compliance, accessibility, site speed, spelling and content quality, booking widgets and live chat, contact details, ecommerce detection, and AI search visibility.

The full list is walked through on a discovery call, since which signals matter depends entirely on what you sell.

They solve different halves of the same problem, and plenty of teams use both.

Batch auditing is part of the core Insites platform. It runs full audits across a list of up to 10,000 businesses, and you get back complete, shareable reports you can put in front of a prospect.

Lead Signals works at a different scale and answers a different question. It enriches far larger datasets, millions rather than thousands, and it is built for segmentation and prioritisation rather than for producing a report per business. Many partners use Lead Signals to decide who is worth pursuing, then run a full Insites audit on the shortlist.

Lead Signals is a separate annual contract from your Insites subscription, priced on an allowance of credits that reflects how many businesses you check and how often you re-check them. If you go past the allowance, extra checks are billed in arrears at a rate agreed up front.

Because the integration work is scoped to your systems, we price it after a conversation about what you need rather than from a list. A discovery call is the quickest way to get a number.