SEO & AEO audits inside HubSpot

Kick off an SEO and AEO audit from a HubSpot record, push the findings back onto it, and let the leads you generate flow straight into HubSpot.

Overview

HubSpot keeps your pipeline moving; Insites gives every record a reason to reach out. With the integration live, a rep can audit a company's website from the HubSpot record and have the score, gaps and recommendations written straight back.

It turns a cold list into a warm one: every contact comes with a concrete, personalised reason to start a conversation.

What you get with the HubSpot integration

One-click audits - Start an Insites audit from any HubSpot contact or company record.
Findings on the record - Audit results write back to HubSpot so reps see them in context.
Automatic lead capture - Leads generated with Insites are created in HubSpot, ready to work.

Set up HubSpot

HubSpot integration
FAQ

How does the HubSpot integration work?

With the integration live, a rep can audit a company's website straight from a HubSpot contact or company record, and the score, gaps and recommendations write back to the record automatically.

Do Insites leads flow into HubSpot?

Yes. Leads you generate with Insites are created in HubSpot automatically, ready for your team to work, with a personalised reason to reach out already attached.

What does this do for my outreach?

It turns a cold list warm. Every contact arrives with a concrete, personalised reason to start a conversation, the specific gaps found on their website.

Can I automate follow-up from audit results?

Yes. Combine the integration with HubSpot workflows, or use webhooks and Zapier to trigger sequences the moment an audit completes.

How do I connect HubSpot?

The connection is set up in your Insites account settings. Get in touch if you'd like a hand.

Can I run an SEO audit from HubSpot?

Yes. A rep can audit a company's website from any HubSpot contact or company record, and the score, gaps and recommendations write back to the record automatically.

Does the audit include AEO and AI-visibility data in HubSpot?

Yes. The audit covers how a business shows up in AI answers as well as classic SEO, and both write back to the HubSpot record.

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Salesforce

Trigger an Insites SEO and AEO audit from any Salesforce record. The score, issues and recommendations sync straight back onto the contact or account.

Zoho

Run an SEO and AEO audit on any Zoho contact and push the results back to the record, keeping your whole team on the latest insight.

Zapier

Connect Insites to thousands of apps with Zapier to start SEO and AEO audits, route results and trigger follow-ups across your stack, without writing code.

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