Compliance

Show prospects where they're exposed on data compliance

Selling compliance to SMBs? Insites gives your team an instant score for cookie consent, privacy policy, GDPR and CCPA. The easy-to-understand report is ready to share with prospects in seconds - and every gap is a solution you can sell.

Spot the data-compliance gaps that put a business at legal and financial risk, then use clear, actionable findings to start the conversation and recommend the right fix.

See every data-compliance gap at a glance

Insites checks the privacy signals that regulators and customers care about - cookie consent, tracking before consent, a valid privacy policy, and GDPR and CCPA readiness - then highlights the most important issues to address with easy-to-understand scoring your prospect will actually understand.

Check
Result
Category
Cookie consent banner
MISSING
Compliance
Tracking before consent
6 SCRIPTS
Cookies
Privacy policy
NOT FOUND
Compliance
Cookie scanning
14 COOKIES
Cookies
GDPR readiness
AT RISK
GDPR
CCPA readiness
AT RISK
CCPA

Cover the privacy rules that matter

Establish whether a business is meeting its data-protection obligations in 60 seconds - and where it falls short, you have the evidence to sell the fix. Insites checks cookie consent, tracking behaviour, privacy policies and GDPR and CCPA readiness, and flags the consent tools already in place.

Cookie consent

Checks whether a compliant cookie consent banner is present before cookies are set.

Consent before tracking

Detects analytics and marketing scripts that fire before the visitor has given consent.

Privacy policy

Verifies that a privacy policy is present, linked, and reachable from the site.

GDPR readiness

Flags the signals that put an EU-facing business at risk under GDPR.

CCPA readiness

Checks for the disclosures US businesses need under the California Consumer Privacy Act.

Cookie scanning

Lists the cookies and trackers a site drops, so you can show exactly what's collected.
Key Features

Turn compliance gaps into services you can sell

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

Actionable AI-generated suggestions included in every report, so your team can pitch compliance solutions - cookie consent tools, privacy policies and GDPR fixes - with clear, evidence-based recommendations.

Sell the solutions clients need - from cookie consent platforms like Termly to privacy policy generators and consent management, every flagged gap is a service you can offer.

37 issues
Critical
Warning
Deprecated

Monitor compliance over time - re-run audits after a fix or a site change to confirm consent and privacy stay in place as regulations evolve.

Turn compliance into a lead generation tool

Embed the Insites lead generation widget on your site or in campaigns to offer prospects a free compliance audit. Visitors enter a URL, get an instant report, and you capture the lead - score and gaps included.

Embed on your website

Add the widget to any landing page - visitors enter a URL and get a free compliance audit instantly.

Use in ad campaigns

Link directly to a hosted audit page from Google Ads, social ads, or paid placements to capture leads at scale.

Include in email campaigns

Drop a CTA into nurture sequences or cold outreach - offer a free audit as the hook to start a conversation.

Capture every lead

Every audit generates a lead with the prospect's URL, compliance score, and gap breakdown - ready for your sales team.
Integrations

Fits into your existing sales stack

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for compliance.

Name
Status
Detected BY
ReachLocal
EXTRA MILE
Partner delivery
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each compliance audit checks cookie consent, tracking behaviour, privacy policy, and GDPR and CCPA readiness - delivering a client-ready report in under 60 seconds that any sales rep can walk a prospect through.

Testimonials

Trusted by agencies selling compliance and web services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Compliance audit
FAQ

What does the compliance audit check?

The audit checks the core data-privacy signals a business is judged on: whether a cookie consent banner is present, whether tracking scripts fire before consent is given, whether a privacy policy exists and is reachable, the cookies and trackers the site drops, and overall GDPR and CCPA readiness. Results are presented with traffic-light scores so any sales rep can walk a prospect through the findings.

What is cookie consent, and why does it matter?

Under GDPR and similar laws, a website must get a visitor's consent before setting non-essential cookies - the analytics and marketing trackers most sites rely on. A missing or non-compliant consent banner is one of the most common and most exposed gaps, and it's usually a quick, high-value fix your team can sell.

What cookie consent solutions does Insites detect?

Insites detects the popular consent management platforms already in use on a site, including Termly, Cookiebot, OneTrust, CookieYes, Osano, and others. That tells your team whether a prospect already has a solution in place - and whether it's actually being used correctly.

Is GDPR or CCPA compliance a legal requirement?

Yes. The EU's GDPR applies to any business handling data from EU residents, and California's CCPA applies to many businesses serving US consumers, with more US states adopting similar laws. Non-compliance can lead to fines and complaints. Showing a prospect their gaps creates urgency and positions your agency as the team that can fix it.

Do my sales reps need legal or privacy expertise?

No. Insites compliance reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through the findings. Paige AI Coach can also help prepare reps for calls and explain what each check means in business terms.

Does the audit provide legal advice?

No. Insites flags the technical signals that indicate compliance risk - such as a missing consent banner or trackers firing before consent - so you can start the conversation and recommend a solution. It's a sales and diagnostic tool, not a substitute for legal advice.

Can I white-label the compliance reports?

Yes. Insites supports full white-labelling - your logo, your colours, your email templates, and your widget interface. You can also use the Audit Designer to choose exactly which compliance checks appear in the report and add custom content blocks to match the services you sell.

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