Content & UX

Comprehensive website content audits

Instantly uncover the website and content issues affecting user experience, search performance and AI visibility. From broken links and spelling mistakes to image optimisation and on-page content quality, Insites turns complex findings into clear opportunities your team can use to start valuable sales conversations.

High-quality content and a strong user experience help visitors find the information they need, build trust in a brand, and increase the likelihood of appearing in both traditional search results and AI-generated recommendations.

Help your prospects and clients build trust and convert online

Broken links, incorrect spelling, and even image optimisation are some of the many reasons site visitors bounce or don't buy. Insites checks content volume, spelling, grammar, broken links, placeholder content, plagiarism, and reading level - all in one pass.

Check
Result
Category
Spelling
7 ERRORS
Content
Grammar
3 ISSUES
Content
Broken links
12 FOUND
Links
Image optimisation
4 WARNINGS
Performance
Placeholder content
DETECTED
Content
Reading ease
PASS
Readability
Mobile friendly
PASS
UX
Key Features

Effectively communicate your content service solutions

37 issues
Critical
Warning
Deprecated

Content volume analysis highlights the importance of content volume in ranking - make SEO accessible by presenting clients with a breakdown of how content impacts their visibility.

Performance impact proof - is the volume or type of content impacting core web vitals or site speed? Back your proposal with proof from our extensive audit checks.

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

Social media context proves the impact of social media presence alongside their website and competitors with our comparison tool included in every report.

Turn content quality into a lead generation tool

Embed the Insites lead generation widget on your website, or use it in ad and email campaigns to offer prospects a free content and UX audit. Visitors enter their URL, receive an instant report on spelling, grammar, broken links, readability, and image optimisation, and you capture the lead - complete with their content score and a list of issues your team can fix.

How it works
Embed on your website
Add the widget to any landing page - visitors enter a URL and get a free content audit covering spelling, grammar, broken links, and readability.
Use in ad campaigns
Link directly to a hosted audit page from Google Ads or social ads - poor content quality is embarrassing, making this an irresistible hook.
Include in email campaigns
Drop a free content audit CTA into nurture sequences or cold outreach - show prospects the spelling errors and broken links they're missing.
Capture every lead
Every audit generates a lead with the prospect's URL, content score, and issue breakdown - ready for your sales team to follow up.
Integrations

Fits into your existing sales stack

PROVEN RESULTS

Real outcomes from agencies using Insites content audits

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for content and UX.

Name
Status
Detected BY
Herold
MORE CONV.
Sales conversions
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each content audit checks spelling, grammar, broken links, image optimisation, placeholder content, plagiarism, reading level, colour contrast, favicon, Open Graph tags, and mobile-friendliness - delivering a client-ready report in under 60 seconds.

Testimonials

Trusted by agencies selling content and digital services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Content & UX audit
FAQ

What does the content & UX audit check?

The audit checks over a dozen content and user experience signals including spelling, grammar, broken links, image optimisation, reading age, reading ease score, colour contrast, favicon, Open Graph tags, inappropriate content, amount of content, and mobile-friendliness.

How does the spelling and grammar check work?

Insites crawls every page of the website and runs spelling and grammar analysis across all visible text content. It identifies misspellings, grammatical errors, and mistakes that undermine trust and credibility with site visitors.

Why do broken links matter for sales conversations?

Broken links cause visitors to bounce, hurt SEO rankings, and signal to prospects that a website isn't being maintained. Showing a client a list of broken links on their site creates immediate urgency and positions your agency as the team that can fix it. It's one of the easiest services to sell.

What is the colour contrast check?

The colour contrast check analyses text-to-background contrast ratios across the website to identify areas where content may be difficult to read. Poor contrast is both an accessibility issue and a UX problem as it can cause visitors to leave and may expose the business to compliance risks.

Does the audit detect plagiarism?

Yes. Insites checks for duplicate and plagiarised content that could harm search rankings. Search engines penalise websites with copied content, so identifying plagiarism helps your team recommend original content strategies to clients.

How does reading level analysis help sell content services?

Insites analyses both reading age and reading ease score for the website's content. If a business targeting a general audience has content written at a postgraduate reading level, that's a clear opportunity to pitch content rewriting services. It makes the abstract concept of "content quality" tangible and measurable.

Can I white-label the content audit reports?

Yes. Insites supports full white-labelling including your logo, your colours, link domain and email templates. You can also use the Audit Designer to choose exactly which content and UX checks appear in the report and add custom content blocks to match the services you sell.

Do my sales reps need technical knowledge to use this?

No. Insites reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through content and UX findings without needing specialist expertise. Paige AI Coach can also help prepare reps for calls and handle objections.

Explore Insites for your business