We are passionate about helping local businesses get found online

[data-wf-bgvideo-fallback-img]{display:none}@media (prefers-reduced-motion:reduce){[data-wf-bgvideo-fallback-img]{position:absolute;z-index:-100;display:inline-block;height:100%;width:100%;object-fit:cover}}

Digital marketing is hard to sell. We built the tools that make it easy.

Our story

Insites started with a simple observation: the people selling digital marketing to local businesses weren't online visibility experts, and the tools on the market were built as if they were. Sales teams coming from newspaper advertising or telecoms backgrounds knew how to sell, but they didn't have the right tools to sell this.

So we built Insites, an audit platform designed around clarity. Drop in any URL, walk a prospect through a branded report they actually understand, and have a confident conversation about what needs fixing. Our earliest customers were enterprise teams with hundreds of reps who needed every account manager performing like their top closer, without months of training.

Today, Insites audits online visibility across traditional search, AI search engines like ChatGPT and Perplexity, and over 200 other data points, all in around 60 seconds. Our partners connect via API, integrations and MCP server to plug audit intelligence into their own workflows. The product has evolved, but the mission hasn't: make it easier for local businesses to get found online.

Agencies and enterprise partners worldwide

200+

Countries with teams using Insites

40+

Data points checked per audit

200+

Average time to run a full audit

60 sec

We are a team that genuinely cares about small businesses. It's not just what we do at work - it's how we spend our money, where we eat, and who we root for. We build Insites because we believe local economies matter, and the people helping those businesses get found online deserve better tools.

The team

14 people, one office in Derby, one mission

Andrew Waite

Founder

A trusted voice in AI visibility for local businesses. Author of the Insites AI white paper, which analysed 10,000 local businesses to identify the ranking factors that determine whether AI search engines find, cite and recommend them.

Zoe Fletcher

VP of Customer Success

At Insites since 2018 and well respected within the enterprise agency space, Zoe works with our biggest international clients who sell to local businesses worldwide.