Monitoring

Show every client the impact your work has had this month

With Insites, you can monitor every client with a fresh audit each month and see which scores moved and why, in plain English, so the renewal conversation starts with proof rather than a list of tasks you've ticked off.

Client churn happens when you can't prove what worked.

Portfolio

Stay on top of the whole portfolio

Every client you monitor sits in one list with their latest scores, which way they're trending and when they're next checked. Each one is sorted into Critical, At risk or Healthy, so you or your sales team know exactly which clients to ring this week to show them what's changed and what needs fixing.

Trends

Spot the trends, and what to fix next

The Trends view shows your biggest movers and how each part of the audit is doing across every client. Quickly spot when a section starts slipping, so you have plenty of time to fix it or identify your next piece of work.

Website and AI visibility

Website and AI visibility, together

Every client is tracked on both halves of the audit, on the same timeline. Your SEO and AI wins sit side by side, so you can tell the whole story in one conversation.

Proof

Demonstrate value with change trends

Start every renewal conversation with proof, as each client gets a Monitoring tab with their score since monitoring began, a dashed line on every day something changed, and a note on what's behind each area of the audit.

Plain English

Explained in plain English, shared in one link

Every change is explained in plain English, so the business owner understands exactly what's happened. Send clients their Monitoring tab as a live link to check whenever they like, and tag clients by account manager or region so everyone on the team sees the ones they look after.

How it fits your workflow

Embed monitoring into your workflow

  1. 1
    Add your clients once
    Pick the clients you look after and add them to Monitoring. Their first audit becomes the baseline, and nobody has to set it up again.
  2. 2
    The monthly check runs itself
    Every month the same website and AI visibility checks run again on their own, so there's no audit to remember to kick off.
  3. 3
    Your call list builds itself
    Clients are sorted into Critical, At risk and Healthy, so your team starts the week knowing which clients to ring, what's moved and what to fix next.
  4. 4
    Everyone sees their own clients
    Tag clients by account manager or region, and each person on the team opens straight to the clients they look after.
  5. 5
    Send proof, not a report
    Before a renewal or a review, send the client their live Monitoring tab instead of pulling a report together by hand.

What Monitoring keeps an eye on

Website build

Broken links, page structure and the build basics, checked every month so a quick fix doesn't quietly undo itself.

Organic search

The on-page SEO that decides whether Google ranks the site, from the amount of content to titles and headings.

Mobile

How the site works on a phone, which is where most local customers find a business first.

Social

Whether the business's social profiles are linked up and active, so the basics don't slip.

AI visibility

How ChatGPT, Gemini and the other AI assistants describe and recommend the business, on the same timeline as everything else.
Testimonials

From the agencies already keeping clients with Insites

HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Monitoring
FAQ

What is Insites Monitoring?

Monitoring re-audits the businesses you choose every month and shows how their scores have changed since monitoring began. You get one list of every client you monitor, a Trends view across all of them, and a Monitoring tab for each business that you can share with the client.

How often are businesses re-audited?

Every month. Each business shows when it was last checked and when its next check is due, so you always know how fresh the numbers are.

What does Monitoring track?

Both halves of the audit: the website, covering website build, organic search, mobile and social, and AI visibility, covering how AI assistants find, describe and recommend the business. You can flip between the two in the same tab.

Can my clients see their progress?

Yes. Share a client's Monitoring tab as a link and they can check their score whenever they like, without waiting for a monthly report.

How do I know which clients need attention?

Every monitored client is sorted into Critical, At risk or Healthy, and the Trends view lists your biggest movers, up and down. You can also tag clients, by account manager or region for example, and filter the list to just the ones you look after.

Will it tell me what to do next?

Each area of the audit comes with a plain-English note on what's happening and what's holding it back, and the Trends view shows the sections slipping across your clients, which is usually exactly where the next piece of work is.

See what your clients' scores did this month