Competitor Audit

Benchmark SMB prospects against their local competitors and discover gaps to help them get ahead

Close deals faster by showing prospects exactly why their competitors are winning and where they're missing out. Add up to 3 local competitors to any Insites audit, instantly reveal gaps in SEO, local rankings, ads, AI readiness and more, then position your solutions as the obvious choice for levelling the playing field.

Promises don't close deals. Real-world competitor insights do.

Run competitor analysis in seconds

Insites automatically discovers local competitors or lets you add them manually. Every gap the colour-coded analysis surfaces is a service you can pitch.

Automatic competitor discovery

Insites identifies local rivals to benchmark against, or you can manually add competitors based on the SMB's preferences.

Colour-coded gap analysis

Instantly see where the prospect is winning, losing, or tied across every audit category - SEO, local, ads, social, AI readiness, and more.

Up to 3 competitors per audit

Benchmark against the most relevant local rivals to paint a complete picture of the competitive landscape.

One-click sharing

AI-generate a compelling email in seconds and instantly share competitor insights with your prospect to reach out faster.

Automate competitor analysis with the Insites MCP Connector

Turn ChatGPT, Claude, or any MCP-compatible tool into a competitive research assistant - find prospects, run audits, and compare businesses against their rivals without leaving the chat.

Find local prospects

Ask your LLM to discover businesses in any area and industry - it queries Insites data to return real prospects instantly.

Run a full audit from chat

Trigger a complete Insites audit on any business directly from ChatGPT or Claude. No switching between tools.

Generate competitor analysis

Ask your AI to compare a prospect against their local rivals and surface the gaps - ready to share or act on.

Build end-to-end workflows

Chain discovery, auditing, and competitor analysis into a single agentic workflow that runs with one prompt.

See who dominates local search with Local Grid

Local Grid shows your prospect exactly who ranks across their service area on a visual 5x5 map - the proof that turns "you should invest in local SEO" into "your competitors are showing up here and you're not."

Visual 5x5 ranking map

Place the prospect at the centre and show how they rank for chosen keywords at 25 surrounding points across their local area.

Competitor threat table

See every competitor ranked by threat level - who's taking their customers and where they're gaining ground.

Auto-adjusting grid size

Local Grid automatically detects the right coverage based on local competition - tight for city centres, wider for rural areas. Or set your own.

Track progress over time

Re-run Local Grid after your work to prove the impact you've made and identify new threats before they become a problem.

Monitor competitors over time and uncover new upsell opportunities

After closing the deal, an ongoing competitor analysis becomes a retention tool - showing clients how they've pulled ahead thanks to your services, month after month.

Prove ROI with before-and-after comparisons

Show clients how their scores have improved relative to competitors since they started working with you.

Spot new threats early

Get ahead of competitors who are investing in their online presence - before your client notices and asks why.

Reduce churn with evidence

Clients who can see measurable progress are far less likely to cancel. Competitor Audit gives you the evidence to show your value.

Upsell with new gaps

As competitors invest, new gaps appear. Each one is a new opportunity to pitch additional services.
Testimonials

Trusted by sales teams closing more deals with competitive intelligence

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Competitor Audit &
Local Grid FAQ

What is the Insites Competitor Audit?

Competitor Audit lets you add up to 3 local competitors to any Insites audit. It automatically discovers local rivals or lets you add them manually, then produces a colour-coded gap analysis showing where your prospect is winning, losing, or tied across SEO, local rankings, ads, social media, AI readiness, and more.

How does competitor discovery work?

Insites automatically identifies local competitors based on the prospect's industry and location. You can also manually add competitors based on the SMB's preferences or your own knowledge of the local market.

What does the gap analysis show?

The colour-coded gap analysis compares your prospect against each competitor across every audit category. You can instantly see where the prospect is behind - for example, a competitor has a better Google Maps presence, stronger SEO, or is running ads that your prospect isn't. Every gap is a service you can pitch.

What is Local Grid?

Local Grid is a visual tool that maps local search performance on a 5x5 grid around the prospect's location. Each of the 25 points shows how they rank for a chosen keyword, making it easy to see which competitors dominate nearby and where the prospect is invisible. Learn more about Local Grid.

How do Competitor Audit and Local Grid work together?

Competitor Audit reveals gaps across the full online presence - SEO, ads, social, AI readiness. Local Grid adds a visual dimension by showing who ranks where on a map for specific keywords. Together they give your prospect an undeniable picture of the competitive landscape and create the urgency to invest in your services.

Can I share competitor audit results with prospects?

Yes. You can AI-generate a compelling outreach email in seconds and share the competitor analysis with a single click. You'll be notified when the prospect opens the email, so you can follow up at the right moment.

Can I generate a proposal from competitor audit data?

Absolutely. Turn competitor audit findings into a professional, branded proposal that maps each competitive gap to a specific service you offer. The proposal is ready to send in seconds and fully white-labelled with your branding.

Can I track competitors over time?

Yes. Keep re-running competitor audits after the sale to prove the impact of your work. Show clients how they've closed the gap, monitor whether competitors are catching up, and identify new threats before they become a problem.

How does Local Grid automatically adjust the search area?

Local Grid detects the appropriate grid size based on local competition. A hairdresser in a busy city will automatically have a tight grid, while a mobile mechanic in a rural town will have a wider map. You can also override this and set your own coverage manually.

Do I need to be an SEO expert to use these tools?

Not at all. Both Competitor Audit and Local Grid are designed to be visual and intuitive. Sales teams can use them to create proposals and share insights with clients without needing advanced SEO knowledge. The colour-coded comparisons and visual maps do the explaining for you.

What kinds of businesses is Insites built for?

Insites is designed for any business selling digital marketing products to small businesses at scale. That includes agencies with high-volume sales teams, telcos and ISPs, directory publishers, hosting and domain companies, newspapers, niche agencies serving specific verticals, vertical SaaS platforms, and even banks offering digital services to business customers. If your team isn't made up of SEO experts but still needs to sell digital confidently, Insites is for you.

Ready to close more deals with competitive intelligence?