Marketing Agencies

AI-powered website audits built for marketing agencies

Your agency sells digital marketing services - but how do you prove the value before the client even signs? Insites gives your team AI-powered audits that cover SEO, AI visibility, ads, compliance and more. Fully customisable, white-labelled, and designed so any rep can run one and sell from it.

300 checks
AI Visibility
SEO & Speed
Compliance
Agency Audit Suite
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2,000+ agencies and media companies sell with Insites
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The audit platform that powers your sales, your integrations, and your agency’s own tools. From a 60-second prospect audit to a full MCP-connected AI workflow - Insites is the data layer marketing agencies build on.

BUILT FOR MARKETING AGENCIES

AI auditing, customisable reports, and an open platform your developers will love

AEO & SEO, all in one audit

Insites goes beyond traditional SEO tools. Our AI checks how businesses appear in ChatGPT, Gemini and Perplexity, generates EEAT-aware content analysis, and produces plain-language recommendations mapped to the services you sell. Every audit section includes an AI overview explaining what’s wrong and why it matters - so your reps sound like senior consultants on every call.

Insites AI visibility audit showing how a business appears in AI search engines
Insites drag and drop Audit Designer for customising SEO audits

Your audit, your rules

Audit Designer gives you complete control. Drag and drop checks, create sections that mirror your service catalogue, adjust score weightings, and white-label everything with your logo and colours. Build a focused AIO audit for one campaign and a comprehensive 70+ check suite for another - all from the same platform.

Your newest rep sells like your best one

Colour-scored results, AI-generated talking points, and Paige - the built-in AI agent that acts as a personal sales coach. Ask Paige about any finding and get plain-language talking points for the prospect call. No SEO training required, no jargon to decode.

Colour-scored SEO audit categories showing green, amber and red results
SEO competitor comparison showing a client scoring 37 versus a rival scoring 78

Show prospects exactly who’s beating them

Run a competitor audit that benchmarks your prospect against up to three rivals across every audit category. Use Local Grid to visualise who dominates on Google Maps in their service area. Present the gaps, recommend your services, and watch urgency do the selling for you.

Plugs into the tools your agency already runs on

Insites connects to HubSpot, Salesforce and Zoho out of the box - audit data flows straight into your CRM. Zapier opens up 5,000+ apps. Webhooks push real-time events when audits complete. Whether you’re routing leads, triggering follow-ups or syncing data, Insites fits your existing stack.

Logos for HubSpot, Zoho and Salesforce CRM integrations
Insites MCP server and API for building custom agency tools

Vibe Code your own agency tools with Insites data

Our MCP server lets your LLM run audits directly - give ChatGPT or Claude real audit data and let it research prospects, draft outreach, or build custom reports. The REST API provides full programmatic access to trigger audits and retrieve results. Use Insites as the data layer and build whatever your agency needs on top.

We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts

Success Stories

The trusted solution for local marketing agencies

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

What can agencies do with Insites?

AI Visibility Audits

Check how businesses appear in ChatGPT, Gemini and Perplexity. Sell AI optimisation services before your competitors even know it’s a thing.

Custom White-Label Reports

Brand every audit with your agency’s logo and colours. Build focused audits for specific campaigns or run the full 70+ check suite.

Competitor Benchmarking

Side-by-side comparison against local rivals across every audit category. Use Local Grid to show who dominates on the map.

CRM Integrations

Audit data flows directly into HubSpot, Salesforce and Zoho. Route leads, trigger follow-ups and sync everything automatically.

MCP & Vibe Coding

Give your LLM real audit data via our MCP server. Use the REST API and webhooks to Vibe Code custom dashboards, outreach tools, or reporting systems.

Sales Team Enablement

Colour-scored results, AI talking points, and Paige Agent turn every rep into a consultative seller - no SEO training needed.

Frequently asked questions

What does the AI auditing actually do?

Insites AI checks how a business appears in AI search engines like ChatGPT, Gemini and Perplexity. It also generates EEAT-aware content analysis, produces plain-language recommendations mapped to your services, and includes Paige - an AI agent that coaches your reps through any audit finding.

How customisable is the platform?

Completely. Audit Designer lets you drag and drop checks, create sections that mirror the products you sell, adjust score weightings, and white-label everything with your logo and colours. You can build a focused AI visibility audit for one campaign and a comprehensive 70+ check suite for another.

Do my sales reps need SEO training?

No. Every audit uses colour-coded scores and plain-language findings. AI recommendations map directly to the services you sell. Paige, the built-in AI agent, gives reps talking points for any finding on demand.

What CRM integrations do you support?

We have native integrations with Salesforce, HubSpot and Zoho CRM. Zapier connects Insites to 5,000+ additional apps. Webhooks push real-time events when audits complete.

What is the MCP server?

The MCP server lets large language models like ChatGPT and Claude run Insites audits directly. Your team can use it to research prospects, draft personalised outreach, or build custom reports - all powered by real audit data.

What do you mean by Vibe Coding with Insites data?

With our REST API, MCP server and webhooks, your developers (or your LLM) can build custom tools on top of Insites audit data. Custom dashboards, automated outreach sequences, bespoke reporting - whatever your agency needs.

How does competitor analysis work?

You can run a competitor audit that benchmarks your prospect against up to three local rivals across every audit category. Local Grid visualises who dominates on Google Maps across their service area.

Can I run audits at scale?

Yes. Batch auditing lets you audit thousands of prospects in one go and surface the ones with the most opportunity. Perfect for qualifying large prospect lists.

Ready to see how Insites works for your agency? Speak to our team