Sales Teams

The best prospecting tool for teams selling digital marketing to SMBs

Selling digital is hard. Your top reps know how to pitch SEO, ads, and websites - but what about the rest of your team? Insites delivers 360° online presence audits in 60 seconds with colour-scored results, AI overviews and recommendations that any sales rep can understand and sell from.

A montage of sales SEO audit features in Insites, including an audit summary, a white-labelled audit and a personalised email to a client

Get your new sales reps performing like your best ones. Insites replaces complex tracking tools with an easy interface and an AI Agent that acts as a personal sales coach for each prospect.

Traffic light-scored results even a non-technical rep can explain

Forget walls of technical data. Every audit category gets a clear colour score - green, amber, or red - so reps instantly know where the prospect is strong and where the gaps are. No SEO training required, no jargon to decode. Walk into any call and sound like an expert.

An SEO audit showing colour-scored categories for SEO, Website Build, Google Ads, Reviews, Local SEO and Accessibility
An Insites audit with AI-generated recommendations and colour scoring

AI overviews and recommendations that write the pitch for you

Each audit section comes with an AI-generated overview that explains what’s wrong and why it matters - in plain language. Recommendations are mapped to the services you sell, so reps go from “what’s broken” to “here’s what we’d fix” without needing to think. It’s like giving every rep a senior consultant on their shoulder.

Paige - your AI sales coach, right inside the audit

Not sure how to pitch a finding? Ask Paige. The built-in AI agent acts as a sales coach: ask her about any audit result, get talking points for the prospect call, or find the best solution to recommend. Paige turns every rep into a consultative seller - no training deck required.

Insites AI agent Paige helping a sales rep understand audit findings and recommend solutions
White-labelled SEO audit with custom branding and a generated PDF proposal

White-labelled audits, branded as your own

Add your logo and colours to make every audit look like it came from your team. Clients see you as the expert. Plus, embed Insites directly onto your website to capture qualified leads with a free, fully branded audit offer.

Drive urgency with competitor analysis

Show prospects a detailed breakdown of 3 local rivals that are outperforming them online. Use Local Grid to demonstrate how they rank across their local area on Google Maps. Nothing creates urgency like seeing a competitor win.

SEO competitor comparison showing a client scoring 37 versus a rival scoring 78

Since introducing Insites, we have seen clear and measurable improvements across our sales and lead generation activities. Both telesales and online sales teams are now better equipped to engage prospects using data-driven insights.

What can Insites audits help your team sell?

Local SEO & Listings

Scan listings, NAP accuracy, reviews, schema and Google Business Profile completeness.

Google & Facebook Ads

Identify active Google and Facebook ads with estimated spend and campaign reach.

SEO & Link Building

Audit on-page SEO, headings, titles, meta descriptions, schema markup and more.

Social Media

Check for active profiles, post frequency and engagement across Facebook, LinkedIn, X and more.

Website Redesigns

Poor speed scores, mobile UX issues, or an outdated CMS? The perfect setup to pitch a rebuild.

Accessibility (ADA/WCAG)

Surface WCAG compliance issues, missing alt text and colour contrast failures for an easy compliance pitch.

Frequently asked questions

How long does it take to run an SEO audit?

Most audits take under a minute. You get a complete, actionable report with scorecards and recommendations instantly - great for qualification calls and demo outreach.

Can I customise what the audit checks for?

Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch.

What formats can I share the audit in?

You can share via a link, email from within the platform, or as a branded PDF. All are fully white-labelled and customised with your branding.

Can I track when a prospect views the audit?

Yes - Insites notifies you instantly when a prospect opens the audit. This lets your sales team follow up at the perfect moment.

Does it include competitor benchmarking?

Yes - you can run a competitor analysis to highlight how the prospect stacks up locally and create urgency by showcasing specific gaps and threats.

How does this integrate into my existing sales process?

You can embed audits into qualification processes, trigger automated follow-ups, combine insights with proposals, and track engagement. Our expert team has deep understanding of how to implement Insites into sales teams of all shapes and sizes. Check out our integration directory.

Can it scale for larger sales teams?

Yes - Insites is built for teams of 3+. The platform offers batch-auditing, performance reporting, and a scalable process that ensures consistent execution across reps.

Ready to grow your sales? Speak to one of our experts