How Gargle doubled the size of their dental marketing agency with SEO audits
Challenge
Despite having a consistent flow of clients and 12 years of experience in dental marketing, Gargle hit a significant roadblock when they pivoted to become a digital agency in 2018. Their growing pains centred around one critical bottleneck: website audits.
The agency's administrative team lacked the technical expertise to conduct thorough website analyses, yet clients consistently requested regular audits of their online presence.
The manual audit process was not only time-consuming but also inconsistent. Using multiple tools and manually reviewing websites was taking a ton of time and preventing the team from scaling their operations effectively.
Approach
Gargle needed a solution that would allow their non-technical team members to produce comprehensive, professional website audits without requiring deep SEO expertise.
Their existing process of juggling multiple tools and manually scrubbing websites was creating a bottleneck that prevented the agency from scaling. The team needed something that could deliver consistent, detailed reports at the click of a button.
Solution
Gargle incorporated Insites into their toolkit as their comprehensive website audit solution. This addressed their core challenges by:
- Automating the website audit process - eliminating days of manual work
- Providing consistent, detailed SEO reports that any team member could understand and present
- Creating digestible insights that both clients and internal teams could easily interpret
- Enabling real-time website auditing during client calls and prospect meetings
Outcomes
The transformation enabled Gargle to not only improve their close rates but also enhance client retention and referral generation.
It went from a couple of days to do an assessment for somebody fitting it in between the cracks of all of their other assignments to the click of a button, exporting it while editing an email, and then sending it to the prospect in preparation for reviewing it on their call.
The success has been so significant that Jake Goates became a stakeholder in Gargle and launched a new consultancy, GOAT Dental Marketing Consultants, using Insites for both lead generation and qualification across both businesses.
About Gargle
Gargle is a USA-based Dental Marketing Agency that partners with dental practices to deliver integrated, cost-effective marketing solutions. With over 12 years of experience in the dental space, they pivoted to become a full digital agency in 2018.
Gargle's services now include website & SEO, PPC, social media content, branding and review management. Known for their high client retention rates and growing referral network, Gargle continues to expand their services while maintaining their niche expertise in dentistry marketing.
