Social Media

Uncover opportunities across every social media platform

Instantly analyse a prospect's social media presence to identify gaps, inconsistencies and opportunities for growth. From profile optimisation to content performance, give your team the insights they need to start meaningful conversations and recommend the right solutions.

Insites social media audit overview showing Facebook, Instagram, and TikTok detection

Turn every prospect meeting into a revenue opportunity with insights that demonstrate clear ROI potential across their social media presence.

See every social channel at a glance

Insites audits your prospect's social media presence across Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Snapchat, and Pinterest. You get profile detection, NAP consistency checks, posting activity, engagement metrics, and Open Graph tag analysis so your reps know exactly what to pitch before the call even starts.

Check
Result
Category
Facebook page
FOUND
Social Media
Facebook NAP
2 CONFLICTS
Social Media
Instagram
FOUND
Social Media
TikTok
NOT FOUND
Social Media
LinkedIn
FOUND
Social Media
X (Twitter)
NOT FOUND
Social Media
Open Graph tags
3 MISSING
Social Media
Social media checks
Facebook page & NAP
Detects the Facebook page and checks name, address, and phone consistency.
Instagram profile
Identifies whether the business has an active Instagram presence.
TikTok profile
Checks for a TikTok presence - a fast-growing discovery channel for SMBs.
LinkedIn profile
Detects the business LinkedIn page and checks completeness.
X (Twitter) profile
Identifies whether the business maintains an active X profile.
Open Graph tags
Checks that shared links display correctly with proper titles, images, and descriptions.

Upsell social media services with confidence

Show local businesses the impact you've made on their rankings, website and SEO. If their social presence is falling short, use the audit to highlight missed opportunities and recommend the right solutions.

Key Features

Social media audits that help you win more SMB clients

37 issues
Critical
Warning
Deprecated

Competitor Analysis - Compare your prospect’s social presence against 3 local competitors instantly and show them exactly where they’re falling behind.

White-labelled reports - Fully customisable with your branding and services, presented professional insights that position you as the expert.

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

Target ICP prospects - Identify which leads from your data list have an active social profile but aren’t advertising.

Offer a free online presence audit to generate leads

Embed the Insites lead gen widget on your website, ads, or emails to offer free online presence audits. Prospects enter their URL and get an instant score covering social media, local SEO, website performance, and more.

Use the Audit Designer to customise checks, weightings, and content blocks to match the services you sell.

How it works
Embed on your website
Add the widget to any landing page - visitors enter a URL and get a free online presence audit covering social, SEO, performance, and more.
Tailor with Audit Designer
Choose which checks to include, adjust category weightings, and add custom content blocks so the audit reflects the services you sell.
Use in ad and email campaigns
Link to a hosted audit page from ads or drop a CTA into outreach - a full online presence score is a powerful hook for any prospect.
Capture every lead
Every audit generates a lead with the prospect's URL, overall score, and category breakdown - ready for your sales team to follow up.
Integrations

Fits into your existing sales tools

PROVEN RESULTS

Real outcomes from agencies using Insites social media audits

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for social media.

Name
Status
Detected BY
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
WordJack Media
70% FASTER
Reporting speed
10M+

Each social media audit checks presence across 9 platforms, NAP consistency, posting activity, engagement metrics, Open Graph tags, and competitor benchmarks - delivering a client-ready report in under 60 seconds.

Testimonials

Trusted by agencies selling social media and digital services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Social media audit
FAQ

What is an Insites social media audit?

Our social media audit provides a clear overview of your client's social presence, analysing engagement, audience size, and competitor benchmarking. But we don't stop there - our audits are part of a broader online presence review for your SMB clients, covering SEO, website performance, local listings, reviews, and AI readiness.

Which social media platforms do you cover?

We audit all major platforms including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, X, and YouTube. Insites detects profiles, checks NAP consistency, analyses posting activity, and verifies Open Graph tags across all platforms.

How can I use the insights from the social media audit?

The insights can help you upsell social media management services including strategy, content creation, optimised captions, posting schedules, and community management. This is especially valuable for restaurants, hotels, beauty salons, gyms, professional services, and personal brands. Social media is now a search engine, a trust-building tool, and a platform for meaningful customer relationships.

Can I see how my client compares to competitors?

Yes. Insites benchmarks your prospect's or client's social presence against their local competitors, showing exactly where opportunities lie to prioritise their social media marketing. Compare follower counts, posting frequency, platform coverage, and engagement side by side.

Do Insites audits only focus on social media?

Not at all. While social media is a key part of our audits, we also evaluate a business's entire digital footprint including website build and performance, local SEO and online visibility, Google Business Profile and local listings, customer reviews and reputation, and AI readiness. This holistic approach ensures you get a full picture of your client's online strengths and opportunities.

Who benefits from an Insites social media audit?

Our audits are perfect for growing marketing agencies that want fast, actionable insights to showcase to clients, and for sales teams selling digital solutions at scale who need clear opportunities to upsell social media services.

Can I white-label the social media reports?

Yes. Insites supports full white-labelling - your logo, your colours, your email templates, and your widget interface. Use the Audit Designer to choose exactly which social media checks appear in the report and add custom content blocks to match the services you sell.

Do my sales reps need social media expertise?

No. Insites reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through social media findings without needing specialist expertise. Paige AI Coach can also help prepare reps for calls and handle objections.

Explore Insites for your business