API

Pull audit data straight into your own systems with our REST API, then build bespoke audit experiences and custom workflows on top of Insites' data.

Overview

Our REST API hands you the raw power behind Insites. Request an audit, read back hundreds of data points, and fold that intelligence into whatever you are building.

It is the foundation for teams who want Insites' data on their own terms - in their product, their reporting, or their internal tools.

What you get with the API integration

Full audit data - Request audits and read every data point through a clean REST API.
Build your own - Power custom dashboards, reports and products with Insites data.
Scales with you - Run audits programmatically, one at a time or in bulk.

Set up API

A few things you could build

Just a handful of examples to get you thinking - not the limit. The API hands you the raw audit data, so what you build on top is up to you.

Your own branded audit tool

Put a "free website audit" on your own site, fully branded as you - powered by Insites behind the scenes.

Auto-audit every new lead

Every lead that lands in your CRM gets audited and scored automatically, so reps see the opportunity before they pick up the phone.

Scan a whole market

Bulk-audit an entire territory or vertical to build a ranked prospect list instead of guessing where to start.

Scheduled re-audits & monitoring

Re-audit your client base on a schedule to prove the value you're delivering and catch problems early.

Your own branded audit tool

Put a "free website audit" on your own site, fully branded as you - powered by Insites behind the scenes.

Auto-audit every new lead

Every lead that lands in your CRM gets audited and scored automatically, so reps see the opportunity before they pick up the phone.

Scan a whole market

Bulk-audit an entire territory or vertical to build a ranked prospect list instead of guessing where to start.

Scheduled re-audits & monitoring

Re-audit your client base on a schedule to prove the value you're delivering and catch problems early.

API integration
FAQ

What can I do with the Insites API?

The REST API lets you trigger audits and read back every result programmatically - the same 70+ checks and 200+ data points that power the platform. Build your own branded audit tool, auto-audit new CRM leads, bulk-scan a whole territory, or schedule re-audits. If you can imagine a workflow around audit data, the API can drive it.

Do I need developers to use the API?

The API itself is built for developers - but you don't have to build from scratch. If you'd rather not write code, our Zapier and MCP integrations cover most no-code and AI-driven workflows. The REST API is there when you want something fully bespoke.

What data does the API return?

Everything an Insites audit produces - the overall score, category scores across AI visibility, SEO, local SEO, performance, ads, accessibility and more, plus the individual findings and recommendations. It's consistent and structured, so it's easy to build on.

Can I run audits in bulk through the API?

Yes. You can trigger audits one at a time or thousands at once - ideal for scanning an entire territory or vertical and building a ranked prospect list. See Batch Auditing for the no-code version.

Can I white-label audits built on the API?

Yes. Audits you generate through the API can carry your own branding, so a "free website audit" on your own site is fully yours - powered by Insites behind the scenes.

How do I get API access?

API keys are managed in your Insites account settings. If you're not sure whether it's enabled for your plan, talk to our team.