How HEROLD generated more leads and increased conversion rates with labelled website audits
Challenge
A major hurdle to overcome was that potential local business and ecommerce customers did not know whether their online presence and/or website was good or bad, because there was nothing to show for it. This meant sales reps had to use multiple website auditing tools and visuals to try to convince a potential customer to invest in their online presence with HEROLD.
Solution
HEROLD selected Insites as an accurate, comprehensive, and website auditing tool to improve lead generation and restructure the sales process. With Insites HEROLD was able to create clear call-to-actions in lead generation campaigns.
The Insites website and SEO results provided an objective and detailed view of their clients online presence. Field-based and telesales teams were able to utilise Insites reports to produce a structured and objective assessment of a business's website and online presence. The flexibility and adaptability of Insites' platform were key to HEROLD's selection of Insites as their solution provider.
Outcomes
Insites reports significantly improved the volume and quality of leads delivered to sales.
- Higher engagement - Marketing campaigns with Insites website audits had a 3x higher click-through (9.3% vs. 3.2%)
- Hot leads generated - 4.7% of all targeted businesses ran a digital health check
- Success in multiple sales channels - Leads were converted in telesales (10%) and field sales (90%)
- Higher contract value - Converted leads result in more than double the revenue (compared to the control group not using Insites)
About HEROLD
HEROLD specialises in online media and marketing services, bringing together sellers with potential clients in keeping with their motto: "We connect buyers and sellers". Around four million consumers use HEROLD's online portals and apps to find the right local service provider.
