Your advertisers buy print and airtime - now sell them websites and AI visibility
Your advertisers already trust you with their brand. But most have websites that underperform, zero AI visibility, and no digital marketing strategy. Insites audits every advertiser’s online presence automatically and gives your sales team the data to sell websites, SEO, AI optimisation, and digital marketing packages alongside every print or broadcast campaign.
From automated advertiser audits to white-labelled AI visibility reports, Insites helps media companies turn traditional ad buyers into high-margin digital marketing customers.
Every ad buyer is a digital marketing customer waiting to happen
Your advertisers spend thousands on print and airtime but often have websites that can’t convert the traffic. Insites audits each advertiser’s site and shows them exactly what’s broken: poor mobile experience, missing meta tags, no AI visibility, slow load times, zero social presence. The audit becomes your digital upsell pitch - bundle website builds, SEO, and AI optimisation alongside every traditional campaign.
Sell AI visibility - the digital product no other media company offers
AI search engines like ChatGPT, Gemini and Perplexity are changing how consumers discover local businesses. Most of your advertisers are completely invisible in AI results. Insites checks each business’s AI visibility and produces a clear, shareable report. Package it as an AI optimisation service - a brand new, high-margin product that positions your media group as a digital innovation leader.
Audit every advertiser across every publication and station
Whether you run one newspaper or a portfolio of TV, radio, and print titles, batch auditing scans every advertiser’s website in one go. Score each site, segment by opportunity, and route the results to the right sales team. Who needs a website build? Whose SEO is failing? Who would benefit from AI optimisation? Your reps get a prioritised list of digital upsell conversations.
Your media brand on every digital audit
White-label every audit with your logo, colours, and domain. Use Audit Designer to build focused audits that mirror the digital products you sell - a website health check for site-build bundles, an AI visibility report for premium digital packages, or a full comprehensive audit for your biggest advertisers. Advertisers see your media brand; your team sees qualified digital leads.
Wire audits into your ad sales workflow
Trigger audits automatically when advertisers book a campaign or renew a contract. The REST API integrates with your ad sales system, webhooks push results the moment an audit completes, and CRM integrations via Salesforce, HubSpot and Zapier route digital upsell opportunities straight to your sales queue. The MCP server lets your AI tools research advertisers and draft personalised digital proposals at scale.
Your ad reps sell digital - without becoming digital marketers
Colour-scored results, plain-language findings, and AI-generated talking points mean any ad rep can pitch website builds, SEO, and AI visibility alongside a print or broadcast campaign. Paige, the built-in AI agent, coaches reps through any finding on demand. Your team goes from selling ad space to selling full digital marketing bundles - without needing technical training.
We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts
Trusted by media groups worldwide
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”
“Results are what matter and Insites has delivered a clear improvement of our results”
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”
“Results are what matter and Insites has delivered a clear improvement of our results”
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”
“Results are what matter and Insites has delivered a clear improvement of our results”
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
