The SOCi alternative for sales teams

SOCi manages social, reputation and local search for multi-location brands. Insites helps you win the client.

SOCi is the platform enterprise and franchise brands use to manage social media, reviews and local search across dozens or hundreds of locations they already run, priced and sold as an enterprise rollout. Insites is the tool that wins new local business clients in the first place: a whole-presence audit distilled into one score a prospect instantly understands, with no location minimum and nothing to configure.

Managing vs selling

Where SOCi manages social, reputation and local search for the multi-location brands it already serves, Insites shows a prospect why they need to act

Win the client, then manage the locations

SOCi's Genius Agents are the AI workforce a franchise or enterprise brand relies on to publish social content, respond to reviews, and optimise local search across the locations it already runs. Insites is the tool that wins that account. It runs a full-presence audit with one simple score, branded reports, and clear next steps a non-technical prospect instantly understands.

Built for sales conversations, not enterprise rollouts

SOCi is sold through an enterprise sales process, with no published pricing, no self-serve tier and no free trial, and reviewers note it's built for brands with dozens of locations upward. Insites runs with zero setup, works for a business of any size, and hands your reps colour-coded scores and plain-language recommendations they can walk a prospect through in five minutes.

The whole online presence, not just social and reputation

SOCi specialises in local search, social media and reputation for one brand across many locations. Insites rolls local SEO, website health, Google & Facebook Ads, social media, reviews, accessibility, compliance and AI visibility into one sales-ready audit for any local business, surfacing opportunities across every product you sell.

Prospecting at scale, with no location minimum

Batch-audit thousands of individual local businesses at once, embed a white-labelled audit widget, and show any single prospect where they stand today. SOCi is built to manage the multi-location brand you already work with, not to fill your pipeline with new SMB prospects.
Check
Result
Category
AI Visibility
NEEDS WORK
AI Visibility Audit
Local Rankings
3 keywords down
Local SEO
Mobile Speed
Pass
Performance
GDPR Compliance
ISSUES FOUND
Compliance
Social Profiles
Pass
Social Media
E-E-A-T Signals
NEEDS WORK
SEO
Accessibility
12 issues
ADA / WCAG

Insites vs SOCi

SOCi
Sales enablement
Paige, AI sales coach in every audit
White-labelled, client-ready reports
Audit designer (drag-and-drop)
Add your own manual checks
Lead generation widget (embeddable)
Agency proposal generator
AI email generator
Sales-friendly scores for non-technical reps
Batch auditing (up to 10,000)
Prospecting at scale
Audit capabilities
Whole-online-presence audit in one score
Full website & technical SEO audit
AI visibility checks (ChatGPT, Gemini, Perplexity, Grok)
Via Local Search Agents
Local rank tracking across locations
Competitor analysis
Business listings management
Citation building & directory sync
Online reviews & reputation
Review management (request, monitor, respond)
Social media detection (audit)
Social media publishing & scheduling
Ads detection (Google Ads, Facebook Ads)
Localised ad campaign management
Accessibility audit (ADA, WCAG)
GDPR / CCPA compliance check
Speed & Core Web Vitals
Setup & ease of use
Zero-setup audits, no location minimum
Self-serve pricing (no sales call required to see it)
Built for a business of any size
50+ locations typically
Integrations & automation
CRM integrations (Salesforce, HubSpot)
Not published
REST API
Not published
MCP server for AI agents
Webhook automation
Not published
Generate AI websites (via Duda)

The information in this comparison is correct as far as we can ascertain from SOCi's public marketing materials and third-party reviews as of August 2026. To notify us of a correction, please email support@insites.com.

Products

What can Insites help my team sell?

We don't just stop at SEO. The Insites platform has checks for local SEO, listing management, websites and more.

We are the all-in-one sales and marketing audit tool that helps your sales agents sell digital marketing products.

Local SEO & listings
Google Ads & Facebook Ads
SEO
Social media management
Video
Websites
Accessibility solutions (ADA, WCAG)
Review management
Data Compliance (GDPR, CCPA)
Online booking

Can Insites help your team sell digital marketing at scale?

Yes, Insites is specifically designed to help our partners sell digital marketing at scale. Our audits and services help you streamline lead generation, sales processes, and client management, enabling your business to expand its reach and efficiency.

The all-in-one audit that increases average order value

SOCi focuses on managing social, reputation and local search for the multi-location brands already on its platform. Insites brings AI visibility, local SEO, website health, Google Ads, social media, reviews, accessibility, and compliance into a single audit. By surfacing opportunities across every channel in one place, your team can recommend multiple products and increase deal size with every conversation.

Audits tailored to your brand and offering

Choose which audit checks you want to include and drag and drop the ones that match the solutions you sell. Then white-label the audit to reflect your branding, with every step tuned for a sales conversation, not an enterprise rollout.

Easy-to-grasp scores that drive the sale

SOCi gives enterprise marketing teams deep dashboards for the locations they already manage. Insites turns any prospect's whole online presence into simple, colour-coded scores and plain-language recommendations your sales reps can use to create urgency, no enterprise contract required.

Social proof

Trusted by digital marketing providers worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Frequently asked questions

What is Insites used for?

Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points (covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance), and presents the results as simple, colour-coded scores that create urgency in a sales conversation.

It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.

How is Insites different from SOCi?

SOCi is an AI-powered platform built for franchise and enterprise brands to manage social media, reputation, listings and local search across the many locations they already run, executed largely by its 'Genius Agents'. It's sold through an enterprise sales process, with no self-serve pricing or free trial, and is built for brands with dozens of locations upward.

Insites is built for sales teams. It runs a full-presence audit in under 60 seconds on any single local business, with no location minimum, and presents results as simple scores a non-technical prospect can instantly understand. That covers local SEO, social, ads, accessibility, compliance, and AI visibility in one branded output.

The easiest way to think about it: Insites helps you win the client. A platform like SOCi helps an established multi-location brand manage what it already has.

How much does SOCi cost?

SOCi doesn't publish its pricing. Plans are quoted through a sales demo, and independent analyses put typical enterprise contracts in the tens of thousands of dollars a year, scaled by location count, with no free trial and no published self-serve tier.

Insites is priced for teams selling digital marketing to local businesses at volume, and we're upfront about it. Book a demo and we'll talk you through pricing for your team on the first call.

Does Insites track AI visibility?

Yes. Insites checks whether AI answer engines like ChatGPT, Gemini, Perplexity, and Grok surface a business, and rolls the result into the same simple score as the rest of the audit. There are no prompts to set up, so a rep can show a prospect their AI-search gap without having to explain how it works.

Does Insites have local SEO and map-based ranking grids?

Yes. Insites includes a Local Ranking Grid that shows a prospect exactly where they rank across their service area on a map. It's automatically sized around the business and uses keywords chosen for them, with no grid configuration or keyword setup required, so a rep can generate it in seconds and a business owner can see the gaps on a map of their own town.

Does Insites manage social media and reviews like SOCi?

Insites and SOCi serve different jobs here. SOCi actively publishes social content, responds to reviews, and syncs listings for the multi-location brand you already manage. Insites audits and surfaces those gaps as part of a wider sales conversation: it detects social, listing and review issues across a prospect's whole online presence and turns them into a simple score that motivates the sale. If your team's job is to win the client and recommend the right services, that's what Insites is built for.

Does Insites integrate with CRMs like Salesforce and HubSpot?

Yes. Insites was built to sit inside your sales stack. It connects natively to Salesforce and HubSpot, plus via API and webhooks to proposal builders, marketing automation tools, and any other system your team already uses. Audit data flows into your pipeline automatically.

Can I customise which checks appear in my audits?

Yes. The Audit Designer lets you drag-and-drop to choose which checks to include, remove anything that's not relevant to the services you sell, add manual checks for things like design or brand consistency, and rearrange the order to match your sales conversation flow.

Can Insites help with batch prospecting at scale?

Yes. You can audit up to 10,000 businesses in one go, and millions more on request. Insites analyses 200+ digital marketing signals across every business, then uses AI filtering to help you sort, segment, and target the hottest leads. It's designed for teams that need to find their best opportunities across large business lists, not one site at a time.

Who should choose SOCi instead?

If you're a marketing team at a franchise or multi-location enterprise brand and you need to publish social content, manage reviews, and run local search across dozens or hundreds of locations you already operate, SOCi is a serious specialist platform built for exactly that.

If your job is to sell digital marketing services to local businesses, of any size, you need audits that find prospects, create urgency, and close deals. That's the workflow Insites is built for.

Do you offer a free trial or demo?

Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can book a demo and request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.

Ready to find out more? Speak to one of our experts