How Robin increased their average order value by 46% with Insites SEO audits
Challenge
Robin is on a mission to help small and medium-sized businesses in the Nordics grow their online presence with tailored digital marketing solutions. But their problem was that the folks they were targeting didn't understand the importance of a well-functioning website (or why they should pay someone to help them).
The team at Robin identified that local business owners like plumbers, bakers or decorators struggle to find time and energy to keep their online presence up to date, and in many cases, lack the know-how to get started.
Robin knew they needed to implement a new tool that offered easy-to-understand website and SEO audits to convert more customers.
Approach
This is where Insites came in; with comprehensive website audits, produced in a language their SMBs can understand, they were able to identify the improvement needs.
The website audits subsequently became a key driver for inbound lead generation, helping potential customers to understand the need to address issues with Robin's help.
The white-label website audits played an important role in their business growth in the years they've partnered with Insites, helping them shorten their time to market when launching new lead magnets.
As Robin serves multiple countries and native speakers across the Nordics, the multilingual platform and outstanding support and service at key decision points allowed Robin and Insites' partnership to thrive for the last 8 years.
Solution
Implementing Insites into Robin's processes was straightforward. They integrated the inbound lead generation to their Salesforce MA system that qualifies leads for their representatives.
Robin's team use Insites website audits for various outbound activities as well as inbound, allowing them to add value and framework their meetings with both customers and potential customers, and enabled fulfilment to ensure quality before delivering services to customers.
Outcomes
Robin's partnership with Insites helped them scale their SEO and website solution selling. Their average order value is 46% higher on customers generated through the lead process using Insites's platform.
Now, they're generating over 500 inbound leads across all of their markets. With Insites, their sales representatives have increased in confidence and helped them address complex issues in a way that are now easier to explain to SMB owners.
About Robin
Robin offer local search and presence management services, including web pages, Google ads, social ads, and digital to SMBs in Sweden, Norway, Denmark, and Finland. They have over 40,000 customers across all markets and over 200 digital sales representatives that help customers grow their business.
