Directories & Yellow Pages

Give your renewal call a reason beyond “your listing is due”

Advertisers renew because they trust your brand - not because they can prove it’s working. Insites audits every advertiser’s website automatically, so reps walk into renewal conversations with real evidence: what’s driving results, what’s costing them leads, and what to sell next.

300 checks
AI Visibility
Reviews & Listings
Website Quality
Renewal Readiness Report
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Trust got you the renewal. Proof gets you the upsell. Automated advertiser audits give your reps something to show, not just an invoice to send.

BUILT FOR DIRECTORIES & YELLOW PAGES

Turn renewal season into your biggest upsell window

Turn the renewal conversation around

Right now, renewal is a formality - you call, they pay, nothing changes. Insites audits the advertiser’s website before every renewal call and hands your rep a reason to talk about more than the invoice: broken mobile pages, missing schema, zero AI visibility. The renewal becomes a chance to sell a website build, SEO, or AI optimisation - not just collect a fee.

Spot the advertisers about to churn

An advertiser who can’t see results from their listing is an advertiser who won’t renew twice. Batch audit your entire advertiser base and rank accounts by risk and opportunity - who has no working website, who’s invisible in AI search, who’s likely to ask for a discount. Get ahead of the churn conversation instead of reacting to it.

Keep your brand in front of the advertiser, not ours

Every audit, report and shared link is white-labelled - your logo, your colours, your domain. To the advertiser, it reads as an extension of the relationship they already trust, not a bolt-on tool. Audit Designer lets you build a lightweight renewal check, a deeper upsell audit, or a full 70+ check suite for your biggest accounts.

Let AI do the talking for reps who aren’t SEO experts

Insites checks how each advertiser appears in ChatGPT, Gemini and Perplexity as standard, then explains the findings in plain language. Paige, the built-in AI agent, coaches reps through any result on the call itself - so an ad sales rep can hold a credible digital marketing conversation without becoming one.
Category
Score
Status
AI Visibility
12
Opportunity
Local SEO
45
Opportunity
SEO
38
Opportunity
Reviews
29
Opportunity
Mobile & Speed
58
Needs Attention
Website Quality
41
Opportunity
Compliance
52
Needs Attention

The listing was never the whole pitch - it just felt that way

Advertisers signed up for visibility in your directory. What they actually need is a website that turns that visibility into calls and bookings - and most of them don’t have one. Insites audits each advertiser’s site and hands you the specifics: broken mobile pages, missing meta tags, zero AI visibility, pages nobody has touched in years. That’s not a cold pitch, it’s a renewal conversation with evidence attached.

Insites audit platform showing an advertiser’s website score and upsell opportunities ahead of a directory renewal call
Insites AI visibility audit showing how an advertiser’s business appears in ChatGPT, Gemini and Perplexity

Be the first to tell them they’re invisible in ChatGPT

Your advertisers have never been asked whether they show up in AI search - because almost nobody else is asking yet. Insites checks how each business appears in ChatGPT, Gemini and Perplexity and turns the result into a report the advertiser can actually understand. It becomes a new line item at renewal, not a hard sell: you’re the one who noticed, and you’re the one with the fix.

Rank your whole advertiser base by who’s about to lose faith in you

Renewal isn’t the moment to discover an advertiser is unhappy - by then it’s too late. Batch auditing scores every advertiser in your directory at once and flags the accounts with the biggest gaps: no website, failing local SEO, zero AI presence. Work the list before the renewal calls go out, not after they’ve gone badly.

Colour-scored audit results ranking directory advertisers by churn risk and upsell opportunity
Insites Audit Designer with drag-and-drop customisation for white-labelled directory renewal audits

It still looks like you, even when Insites is doing the work

White-label every audit with your logo, colours and domain so it reads as part of the service the advertiser already pays for - not a third-party add-on. Audit Designer lets you build a lightweight renewal check, a deeper upsell audit, or a full enterprise-grade report, depending on the account.

Let the calendar do the prospecting for you

Set audits to run automatically ahead of renewal dates, the moment a listing lapses, or when a new advertiser signs on. The REST API plugs into your advertiser portal, webhooks fire results in real time, and Salesforce, HubSpot and Zapier integrations drop the opportunity into your sales queue exactly when the advertiser is already thinking about their spend with you.

Integration logos for Salesforce, HubSpot, Zapier and REST API triggering audits around the advertiser renewal cycle
Plain-language audit findings with colour-coded scores that ad sales reps can use on a directory renewal call

Your ad reps already have the relationship - now they have the pitch

Colour-scored results and AI-generated talking points mean a rep who’s only ever sold listings can walk an advertiser through website quality, SEO or AI visibility without faking expertise. Paige, the built-in AI agent, is on hand to coach through any finding live on the call. The relationship was already there - now it earns more.

We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts

Success Stories

Trusted by directories and media companies worldwide

FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell

What can directories sell at renewal?

Website Builds & Redesigns

Most advertisers have never had their site properly reviewed. Show them what’s broken and offer the fix - a natural step up from a listing fee.

AI Visibility Packages

Almost no directory is checking this yet. Be first to tell advertisers they’re invisible in ChatGPT and Gemini, and sell the fix as a new premium line.

Reviews & Local SEO

Audits surface missing Google Business Profiles, thin local listings and review gaps - the exact things holding an advertiser’s ranking back.

Renewal Upsells

Use audit results to justify a bigger renewal, not just the same invoice. Show the advertiser what’s changed since last year, and what still needs fixing.

White-Label Reports

Every report carries your logo and domain, so it reads as part of the service advertisers already trust - not a bolt-on tool from somewhere else.

Automated Renewal Triggers

Wire audits to fire ahead of renewal dates automatically, so your reps always walk into the call with fresh evidence, not last year’s pitch.

Frequently asked questions

How does Insites help directories reduce advertiser churn and upsell?

Insites audits every advertiser’s website automatically, so reps show up to renewal calls with proof of what’s working and what isn’t - not just an invoice. Every gap the audit finds, from poor SEO to no AI visibility, becomes a reason to sell more than a listing, and a reason for the advertiser to stay.

Can I audit my whole advertiser base before renewal season?

Yes. Batch auditing scores your entire advertiser base in one go, so you can see which accounts are at risk of churning and which are ready for an upsell before the renewal calls start.

What is the AI visibility audit?

It checks how a business appears in AI search engines like ChatGPT, Gemini and Perplexity. Almost none of your advertisers will have been asked about this before - which makes it a genuinely new product to sell, not a repackaged SEO service.

Can I white-label the audits and reports?

Completely. Every audit, report and shared link carries your logo, colours and domain, so it reads as part of the service your advertisers already trust. Audit Designer lets you build a lightweight renewal check or a full 70+ check audit, depending on the account.

Can audits run automatically around the renewal cycle?

Yes. The REST API and webhooks let you trigger audits ahead of renewal dates, when a listing lapses, or when a new advertiser signs - and route the results straight into Salesforce, HubSpot or Zapier.

My ad sales reps have never sold digital marketing. Can they use this?

Yes. Every finding is colour-coded and written in plain language, with AI-generated talking points attached. Paige, the built-in AI agent, coaches reps through any result live on the call, so they don’t need to fake expertise they don’t have.

What can I actually sell off the back of an advertiser audit?

Website builds and redesigns, SEO and local SEO packages, AI visibility optimisation, review and reputation management, premium listing upgrades, and ongoing managed digital marketing - all justified by data the advertiser can see for themselves.

Why not just keep selling listings the way we always have?

You can - but every advertiser who can’t tell whether their listing is working is one renewal away from leaving. Insites gives you a reason to check in, evidence to show them, and a next product to offer, instead of hoping the relationship holds on trust alone.

Ready to make renewal season your biggest upsell window? Speak to our team