Profound is built for brands analysing their own AI presence. Insites is built for teams that sell to local businesses.

Profound focuses on AI search analytics for brands. Insites brings AI visibility, local SEO, website health, Google Ads, social media, reviews, accessibility, and compliance into a single audit. By surfacing opportunities across every channel in one place, your team can recommend multiple products and increase deal size with every conversation.

Choose which audit checks you want to include and drag and drop the ones that match the solutions you sell. Then white-label the audit to reflect your branding, with every step tuned for a sales conversation, not an analytics review.

Profound gives AEO teams rich prompt-level analytics. Insites turns that complexity into simple, colour-coded scores and plain-language recommendations your sales reps can use to create urgency with any prospect, no AI search knowledge required.

Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points (covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance), and presents the results as simple, colour-coded scores that create urgency in a sales conversation.

It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.

Profound is a specialist AI-visibility platform. It gives brand marketing teams deep analytics on what people ask AI systems, how answer engines represent the brand, and how AI crawlers interact with their site, across platforms like ChatGPT, Perplexity, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, and Google AI Overviews.

Insites is built for sales teams. It runs a full-presence audit in under 60 seconds and presents results as simple scores a non-technical prospect can instantly understand. That covers AI visibility as well as website health, local SEO, social, ads, accessibility, and compliance in one branded output.

The easiest way to think about it: Insites helps you win the client. A platform like Profound helps a brand's marketing team analyse its own AI presence.

Profound's self-serve plans are priced by how many prompts you track and how many AI engines you cover, starting with single-engine tracking on the entry tier. Full multi-engine coverage and multi-brand packages come through custom Enterprise plans quoted on a demo call.

Insites is priced for teams selling digital marketing to local businesses at volume. Book a demo and we'll talk you through pricing for your team on the first call.

Yes. Insites checks whether AI answer engines like ChatGPT, Gemini, Perplexity, and Grok surface a business, and rolls the result into the same simple score as the rest of the audit. There are no prompts to set up, so a rep can show a prospect their AI-search gap without having to explain how it works.

Yes. Insites includes a Local Ranking Grid that shows a prospect exactly where they rank across their service area on a map. It's automatically sized around the business and uses keywords chosen for them, with no grid configuration or keyword setup required, so a rep can generate it in seconds and a business owner can see the gaps on a map of their own town.

Yes. Insites was built to sit inside your sales stack. It connects natively to Salesforce and HubSpot, plus via API and webhooks to proposal builders, marketing automation tools, and any other system your team already uses. Audit data flows into your pipeline automatically.

Yes. The Audit Designer lets you drag-and-drop to choose which checks to include, remove anything that's not relevant to the services you sell, add manual checks for things like design or brand consistency, and rearrange the order to match your sales conversation flow.

Yes. You can audit up to 10,000 businesses in one go, and millions more on request. Insites analyses 200+ digital marketing signals across every business, then uses AI filtering to help you sort, segment, and target the hottest leads. It's designed for teams that need to find their best opportunities across large business lists, not one site at a time.

If you're a brand-side marketing team that needs deep answer-engine analytics, prompt volume data, and crawler insights for your own domain, Profound is a serious specialist platform built for exactly that.

If your job is to sell digital marketing services to local businesses, you need audits that find prospects, create urgency, and close deals. That's the workflow Insites is built for, with AI visibility included alongside everything else.

Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can book a demo and request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.