Local Grid

See how your SMB prospects rank in their local area

Our Local Grid transforms keyword rankings into visual proof on a map, sparking engagement with business owners wanting to be the first choice in their local area. Identify the most effective keywords with our AI Keyword Planner, then visualise local competition to close more deals.

Insites Local Grid showing a 5x5 ranking map with colour-coded positions alongside a competitor threat table listing local businesses by threat level

Our AI Keyword Planner identifies the most effective keywords for any business. Local Grid analyses local competition and transforms rankings into a visual map that grabs attention and helps you close more local SEO deals.

Visualise competitors on a 5x5 grid

Local Grid places the SMB's location at the centre, surrounded by nearby points that reveal how they rank for a chosen keyword across their local area. Prospects can clearly see which competitors dominate local searches in their area, making the case for local SEO services impossible to ignore.

Insites Local Grid map showing ranking pins across a local area for the keyword "food", colour-coded by ranking strength, with a competitor listing panel showing the top-ranked businesses nearby
Insites Local Grid competitor threat table ranking local businesses by threat level, average position, coverage, distance, and rating

Show the threat, sell the solution

Every competitor is ranked by threat level based on how widely they rank and how strong their positions are. This table view helps your team show SMBs exactly why they can't afford to fall behind.

Increase Average Order Value

Use Local Grid to upsell and close more deals

Dental Agency
Local SEO Report
Bright Smile Dental
3
8
1
5
2
Powered by Dental Agency

White-label everything - brand Local Grid as your own with your logo, colours, and domain so every report positions your agency as the expert.

To owner@brightsmiledental.com
Subj Your local rankings vs competitors
Hi Sarah, I ran a Local Grid report for Bright Smile Dental and found 3 competitors outranking you for “dentist near me”...

Share results with AI emails - send a copy of Local Grid to prospects with an AI-generated email that highlights their issues and how you can fix them.

Track progress over time

Track progress over time - re-run Local Grid after implementing optimisations to prove the impact you’ve made and retain clients long-term.

Works with the full Insites platform

Local Grid fits into your existing Insites workflow

PROVEN RESULTS

Real outcomes from teams using Local Grid

25
Grid points surrounding every business, revealing ranking strength across the entire local area
Business growth for agencies using Insites to sell local SEO
Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Local Grid helps sales teams turn rankings data into visual proof that closes deals.

Name
Status
Detected BY
ReachLocal
SCALED
Enterprise partner
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Local Grid analyses keyword rankings across 25 points surrounding a business, automatically adjusts the search area based on competition density, and presents the results as a visual map or threat-ranked table - giving sales teams instant proof of local SEO gaps.

Testimonials

Trusted by agencies selling local SEO worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Local Grid
FAQ

What is the Local Grid?

Local Grid is a visual tool that maps your business's local search performance against competitors. It shows where you rank for key keywords in your area and helps identify opportunities to improve visibility.

How does the Local Grid work?

The tool creates a 5x5 grid around your business location, automatically adjusting its size based on local competition. Each of the 25 points on the grid represents a local search result for your client's target keywords, giving you and them a clear picture of how they compare to competitors nearby.

How does the grid size get determined?

Local Grid automatically detects the appropriate grid size based on local competition. For example, a hairdresser in a busy city will automatically have a tight grid, whereas the map and results will be more spread out for a mobile mechanic in a rural town. You can also override this and set your own coverage area manually.

Can I track multiple locations?

Yes. Local Grid can be run for any number of business locations, allowing you to compare performance across cities, neighbourhoods, or regions.

How do I know which competitors to focus on?

Local Grid automatically includes a competitor table that sorts businesses by threat level, based on their rankings across the grid. This makes it easy to see which competitors are performing best and where you can gain an advantage.

Do I need to be an SEO expert to use it?

Not at all. Local Grid is designed to be intuitive and visual. Sales teams can use it to create proposals and share insights with clients without needing advanced SEO knowledge.

Can I track progress over time?

Yes. You can re-run Local Grid after implementing optimisations to measure improvements, demonstrate results to clients, and adjust strategies based on real data.

Why is Local Grid better than other local SEO tools?

Unlike traditional tools that show isolated rankings, Local Grid provides a comprehensive, visual map of your local SEO landscape. It automatically picks keywords and the right radius via the AI Keyword Planner. It's also integrated into Insites' 360-degree suite of audit tools, saving agencies time and effort compared to standalone grid tools.

What kinds of businesses is Insites built for?

Insites is designed for any business selling digital marketing products to small businesses at scale. That includes agencies with high-volume sales teams, telcos and ISPs, directory publishers, hosting and domain companies, newspapers, niche agencies serving specific verticals, vertical SaaS platforms, and even banks offering digital services to business customers. If your team isn't made up of SEO experts but still needs to sell digital confidently, Insites is for you.

See how Local Grid can help your sales team close more deals