Web Hosts & Registrars

Turn every domain into a high-margin digital marketing customer

Your customers buy domains and hosting - but most never build a proper website, let alone invest in SEO or AI visibility. Insites shows each customer exactly what they’re missing with automated audits, then gives your team the tools to sell website builds, AI optimisation packages, and digital marketing services on top.

300 checks
AI Visibility
Website Quality
SEO & Speed
Hosting Upsell Suite
author testimonial
customers image
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2,000+ agencies and media companies sell with Insites
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From automated website audits to white-labelled AI visibility reports, Insites turns your hosting base into a digital marketing revenue stream.

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Automated audits that turn hosting customers into digital marketing buyers

Upsell websites & marketing

Most domain customers never build a proper website. Insites audits their current site (or lack of one) and surfaces every gap - from missing pages and broken mobile layouts to zero AI visibility. Your team gets a ready-made upsell conversation: “Here’s what’s wrong, here’s what we’d build.” Website builds, SEO packages, and AI optimisation become an obvious next step, not a cold pitch.

Audit at massive scale

You have thousands - maybe millions - of customers. Batch auditing lets you audit your entire hosting base in one go and surface the accounts with the biggest gaps. Prioritise by opportunity score, segment by product fit, and route the hottest leads straight to your sales team or into automated nurture flows.

White-label everything

Every audit, report, and shared link carries your brand - your logo, your colours, your domain. Customers see a seamless extension of your hosting platform, not a third-party tool. Audit Designer lets you build focused audits around the products you actually sell: website builds, SEO, AI visibility, speed optimisation, or the full 70+ check suite.

AI-powered insights

Insites uses AI across the entire audit - from checking how a business appears in ChatGPT, Gemini and Perplexity, to generating plain-language recommendations your team can sell from. AI overviews explain what’s wrong and why it matters. Paige, the built-in AI agent, coaches reps through any finding so they sound like digital marketing experts on every call.
Category
Score
Status
Website Quality
29
Opportunity
AI Visibility
18
Opportunity
SEO
41
Opportunity
Mobile & Speed
62
Needs Attention
Content & UX
35
Opportunity
Accessibility
48
Needs Attention
Compliance
53
Needs Attention

Every domain customer is a website customer waiting to happen

Most of your hosting customers have a basic site - or no site at all. Insites audits what they have and shows them exactly what they’re missing: poor mobile experience, no SEO, zero AI visibility, missing SSL, slow load times. The audit becomes your sales pitch. Offer website builds, redesigns, and ongoing optimisation packages - all backed by data your customer can see and understand.

Insites audit platform showing website quality scores and upsell opportunities for hosting customers
Insites AI visibility audit showing how a business appears in AI search engines like ChatGPT and Gemini

Sell AI optimisation - the service your competitors don’t have yet

AI search is the next frontier and most SMBs have zero visibility in ChatGPT, Gemini or Perplexity. Insites checks how each customer’s business appears in AI search engines and produces a clear report showing what’s missing. Package it as an AI visibility optimisation service - a brand new, high-margin product your competitors aren’t selling yet.

Audit your entire customer base in one click

You’re not an agency with 50 clients - you have tens of thousands of accounts. Batch auditing lets you audit them all, score every site, and surface the customers with the biggest gaps. Segment by opportunity: who needs a website build? Who needs SEO? Who’s invisible to AI search? Route the right offer to the right customer automatically.

Colour-scored audit categories showing website quality, SEO and AI visibility scores across thousands of accounts
Insites Audit Designer with drag-and-drop customisation for white-labelled hosting audits

Your brand, your audit, your upsell funnel

White-label every audit with your logo, colours, and domain. Use Audit Designer to build focused audits that mirror the products you sell - a website quality check for site-build upsells, an AI visibility report for optimisation packages, or a full 70+ check comprehensive audit. Your customers see a seamless experience; your team sees qualified leads with clear next steps.

Wire it into your hosting platform - audits run on autopilot

The REST API lets you trigger audits from your control panel, customer portal, or provisioning system. Webhooks push results the moment an audit completes. Connect to your CRM via Salesforce, HubSpot, or Zapier to route upsell opportunities automatically. The MCP server lets your AI tools research customers and draft personalised outreach - all powered by real audit data.

Integration logos for Salesforce, HubSpot, Zapier and REST API for hosting platform automation
Plain-language audit findings with colour-coded scores that any sales rep can use to upsell digital marketing services

Your sales team sells digital marketing - without being digital marketers

Colour-scored results, plain-language findings, and AI-generated talking points mean any rep can pick up the phone and have a consultative conversation about website quality, SEO, or AI visibility. Paige, the built-in AI agent, coaches reps through any finding on demand. No technical training, no jargon - just clear upsell opportunities.

Results are what matter and Insites has delivered a clear improvement of our results

Success Stories

Trusted by hosting and media companies worldwide

Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium

What can web hosts sell with Insites?

Website Builds & Redesigns

Audit every customer’s site and surface who needs a build from scratch, a redesign, or a mobile overhaul. Turn hosting revenue into web development revenue.

AI Visibility Packages

Check how customers appear in ChatGPT, Gemini and Perplexity. Sell AI optimisation as a premium add-on - a completely new revenue stream most hosts haven’t discovered.

SEO & Marketing Services

Audits surface every SEO gap: missing meta tags, slow pages, broken links, poor content. Package the fix as a monthly managed SEO service on top of hosting.

Automated Upsell Funnels

Wire audits into your provisioning system. When a customer signs up for hosting, an audit runs automatically and surfaces upsell opportunities to your sales queue.

White-Label Reports

Brand every audit with your company’s logo and colours. Customers see your platform, not ours. Build trust and keep the upsell conversation inside your brand.

API & Platform Integration

REST API, webhooks, and MCP server let you embed audits directly in your hosting control panel. Trigger audits on sign-up, renewal, or on demand.

Frequently asked questions

How does Insites help web hosts upsell?

Insites audits your customers’ websites across 70+ checks - website quality, SEO, AI visibility, speed, accessibility, and more. Every gap is a product you can sell: website builds, redesigns, SEO packages, AI optimisation services. The audit becomes the sales conversation.

Can I audit my entire customer base at once?

Yes. Batch auditing lets you audit tens of thousands of accounts in one go. Results are scored and segmented so you can route the biggest opportunities to your sales team automatically.

What is the AI visibility audit?

It checks how a business appears in AI search engines like ChatGPT, Gemini and Perplexity. Most SMBs have zero AI visibility - that’s a brand new product you can sell: AI optimisation packages that get your customers found in the next generation of search.

Can I white-label the audits?

Completely. Every audit, report, and shared link carries your brand. Audit Designer lets you customise which checks appear, how they’re grouped, and how they’re scored - so audits mirror the products you actually sell.

How do I integrate it with my hosting platform?

The REST API triggers audits programmatically from your control panel, provisioning system, or customer portal. Webhooks push results in real time. You can also connect to your CRM via Salesforce, HubSpot, or Zapier.

Do my sales team need technical SEO knowledge?

No. Every audit uses colour-coded scores and plain-language findings. AI recommendations map directly to the services you sell. Paige, the built-in AI agent, gives reps talking points for any finding on demand.

What kinds of products can I sell using Insites data?

Website builds and redesigns, SEO packages, AI visibility optimisation, speed and performance improvements, accessibility compliance, content writing, and ongoing managed digital marketing services. Every audit category maps to a product you can offer.

How is this different from free SEO tools?

Free tools check one thing at a time and show raw technical data. Insites runs 70+ checks across every category, scores them in plain language, white-labels everything under your brand, and is designed for sales conversations - not developer debugging. It’s built to sell, not just to scan.

Ready to turn your hosting base into digital marketing revenue? Speak to our team