Audit Designer

Design audits around your services and brand them as your own

Insites is not just another auditing tool that gives you a standard template. With Audit Designer and full white labelling, you can design your audit to work around the services you sell, reflect your brand, and keep everything cohesive, so you look like the experts when talking to prospects.

Blonde Salon
blondesalon.com
Analysed just now
82
hair colour Rank 2
hairdresser romsey Rank 5
hair extensions Rank 1
Report run by Bright Spark Agency
BS
Blonde Salon
blondesalon.com
Analysed just now
82
hair colour Rank 2
hairdresser romsey Rank 5
hair extensions Rank 1
Report run by Bright Spark Agency

Stop sending generic audits that look like everyone else's. Design it around your services, brand it as your own.

70+ checks

Drag and drop from over 70 checks to build your own audit

AI Readiness
AEO and AIO signals - crawler access, schema presence, FAQ visibility, ChatGPT ranking, and Gemini recommendations.
SEO & On-Page
Headings, titles, meta descriptions, alt text, schema, backlinks, keywords, mobile friendliness, and site speed.
Local SEO
Google Business Profile, local listings, NAP accuracy, reviews, and schema markup.
Performance
Core Web Vitals, Google Lighthouse scores, and page speed benchmarks.
Ads, Social & More
Google and Facebook ad detection, social media presence, accessibility, GDPR compliance, content quality, and technology profiling.

Create multiple audit views to focus every conversation

Build and save different audit views for different situations, controlling which checks appear in each. Switch between views for sales, customer success, or specific campaigns in seconds.

Full Digital Audit

All 70+ checks for comprehensive prospect analysis.

Local SEO Focus

GBP, listings, reviews, NAP, local grid, and map rankings.

Ads Campaign Overview

Google Ads, Facebook Ads, estimated spend, and campaign reach.

Website Build QA

Speed, accessibility, content, and technical build checks for production teams.

Add manual checks so your audit reflects exactly what you sell

Add your own manual checks for bespoke services, and customise the weighting behind each one to control how much it shapes the overall score. Let the audit do the selling for you.

Manual checks

Add custom checks for services like design reviews, brand audits, or tone of voice assessments.

Custom score weights

Adjust how much each check influences the overall score to reflect your agency's strengths.

Hide and show checks

Remove irrelevant checks from individual audits to keep conversations focused.

Team permissions

You control the master templates and branding. Your team runs audits and adjusts individual checks.
White Labelling

Brand every touchpoint as your own

Your Agency
White-Label Settings
Logo Uploaded
Brand colour
#7c3aed
Product name Your Agency Audit
All Insites branding replaced

Your logo and colours - replace all Insites branding with your own. Add your logo, set your brand colours, and customise the product name so audits, proposals, and reports look like they come directly from your agency.

Proposal Content Blocks
Case studies & testimonials
Pricing & packages
About your agency
FAQs & next steps

Custom content blocks in proposals - add case studies, testimonials, pricing tables, FAQs, and custom content blocks to every proposal. Turn audits into polished, on-brand pitches that build trust from the first slide to the close.

Custom Branding
Scan domain audit.youragency.com
Email from hello@youragency.com
Login page Branded

Custom domain and email - use your own domain for the scan and a custom outbound email address so you can email directly from within the platform. Everything your prospect sees reinforces your brand.

Turn your website into a lead generation engine

Plug a branded lead generation magnet onto your website so prospects run a free health check. They see their problems; you get their contact details and the chance to reach out while their gaps are top of mind.

Embed on your website

Add a branded lead generation form to your landing pages, service pages, or email campaigns.

Prospects run a free audit

Visitors enter their website and get a free report showing their online presence issues - real value upfront.

You get their details

Every submission captures their contact information so your sales team can follow up while the problems are fresh.

Close with solutions

Prospects already know their issues. Your team reaches out with targeted solutions and closes faster.
Works with the full Insites platform

Audit Designer fits into your existing Insites workflow

Testimonials

Trusted by agencies delivering branded audit experiences

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Audit Designer &
White Labelling FAQ

What is the Audit Designer?

Insites Audit Designer lets you customise which checks appear in your audits, so every report reflects the services you actually sell. You can drag and drop checks, create multiple saved views, and white-label everything with your own branding.

What checks can I include in my audits?

Insites audits cover over 70 checks across multiple categories, including AI readiness (AEO), SEO, local SEO, performance, ads, social media, content and UX, accessibility, GDPR compliance, and site health. You can drag any of these checks into or out of your audit using the Audit Designer, so every report matches exactly what you offer.

Can I create different audit setups for different types of clients?

Absolutely. You can create and save multiple audit views - for example, one for Local SEO clients, another for ads-focused campaigns, and another for full website audits. Switch between them depending on the sales conversation.

Can I add my own custom checks?

Yes. If you can't find what you need in the 70+ library, you can add manual checks to cover things like design reviews, tone of voice, brand consistency, or any bespoke service your agency offers.

Can I customise the scoring?

Yes. You can adjust the weighting behind each check to control how much it influences the overall score. Prioritise the areas where you deliver the most value, and let the audit do the selling for you.

How does white-labelling work?

With white-labelling enabled, you can replace all Insites branding with your own. Add your logo, set your brand colour, customise the product name, use your own domain for the scan, and set a custom outbound email address. Everything your prospect sees reinforces your brand.

What is included in white-labelled audits?

White-labelled audits include your logo, brand colour scheme, custom login page, custom content blocks in proposals, removal of all Insites branding, your own domain for the scan, and a custom outbound email address so you can email from within the platform.

Can my whole team use the same audit views?

Yes. Saved views are available to all users in your account, so your team can run consistent, on-brand audits without needing to configure anything themselves. You control the master templates and branding; your team runs audits and adjusts individual checks.

How does the lead generation widget work?

Embed a branded lead generation form on your website. Prospects enter their website URL and get a free audit report showing their online presence issues. You receive their contact details so your sales team can follow up with targeted solutions while the prospect is already thinking about their gaps.

Can I customise the lead generation widget?

Yes. You can either work with our team to build the widget to look exactly how you want it to, or build it yourself. Either way, it's fully branded and embedded on your site.

Will my Audit Designer changes affect existing audits?

No. Your Audit Designer settings only apply to new audits. Previously generated reports stay exactly as they were, unless you update the audit and re-run it.

What kinds of businesses is Insites built for?

Insites is designed for any business selling digital marketing products to small businesses at scale. That includes agencies with high-volume sales teams, telcos and ISPs, directory publishers, hosting and domain companies, newspapers, niche agencies serving specific verticals, vertical SaaS platforms, and even banks offering digital services to business customers. If your team isn't made up of SEO experts but still needs to sell digital confidently, Insites is for you.

Ready to design audits that reflect your services and brand?