Ads Audit

See whether prospects are running Google Ads or Facebook Ads

Want to know if and where your prospects are advertising online? Insites lets you understand how they're investing in paid media, and identify opportunities to improve performance. Instantly equip your team with insights that spark valuable conversations and position your solutions where they'll have the greatest impact.

Walk into every call knowing exactly where your prospect is spending on ads and then show them how to spend smarter.

See every ad channel at a glance

Insites checks whether your prospect is running Google Ads, Facebook and Meta ads, display campaigns, and retargeting.

Check
Result
Category
Google Ads
ACTIVE
Paid Search
Google Ads readiness
2 ISSUES
Ad Readiness
Paid keywords
8 FOUND
Paid Search
Facebook Ads
NOT FOUND
Social Ads
Google retargeting
ACTIVE
Retargeting
Facebook retargeting
NOT FOUND
Retargeting
Display ads
ACTIVE
Display
Ads audit checks
Google Ads detection
Detects active Google Ads campaigns and shows a preview of live ads.
Google Ads readiness
Checks whether the site is properly set up for Google Ads campaigns.
Paid keyword detection
Identifies paid keywords the business is bidding on in search results.
Facebook & Meta ads
Detects active Facebook and Meta ad campaigns with preview and placement.
Retargeting detection
Checks for Google and Facebook retargeting pixels on the site.
Display ad detection
Identifies whether the business is running display advertising campaigns.

Uncover ad readiness and untapped channels

With the Google Ads readiness check, you can establish whether your prospect's site is ready to run ads and if not, put a proposal in place to get them there. Combine this with Facebook and Meta ad detection to spot gaps across channels. When a business is spending on Google but ignoring social, that's a cross-sell conversation waiting to happen.

Key Features

Everything your team needs to sell ad services

37 issues
Critical
Warning
Deprecated

Ad gap analysis shows which channels your prospect is missing - spot businesses not running ads at all and pitch new campaigns with confidence.

Competitive intelligence reveals what your prospect’s competitors are spending on - use it to create urgency and justify ad budgets.

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

Readiness scoring checks whether the site is properly set up for ads - conversion tracking, landing pages, and technical requirements.

Stop prospecting in the dark

Find your best prospects with Lead Signals. Upload a list of thousands of businesses and use AI-powered filtering to find the best opportunities in seconds like "find me businesses who stopped running ads in the last 3 months" or "show me businesses running Google Ads but not Facebook Ads". Lead Signals scans 200+ live marketing signals so your sales team targets the right prospects at the right time.

Integrations

Fits into your existing sales stack

PROVEN RESULTS

Real outcomes from teams selling ad services with Insites

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for teams selling ads.

Name
Status
Detected BY
WordJack Media
70% FASTER
Reporting speed
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each audit covers 200+ data points across SEO, ads, social, accessibility, performance, and more - delivering a client-ready report in under 60 seconds. Ad detection gives your reps the intelligence they need to pitch the right campaign to the right prospect.

Testimonials

Trusted by agencies selling digital ad services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Ads audit
FAQ

What does the ads audit check?

The audit detects Google Ads, Facebook and Meta ads, display advertising, retargeting pixels (Google and Facebook), paid keywords, and Google Ads readiness. You get a preview of live ads and a clear readiness assessment all in under 60 seconds.

Do my sales reps need ads expertise?

No. Insites reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through ad findings without needing PPC expertise. Paige AI Coach can help them prepare for calls and handle objections too.

How does Google Ads readiness work?

Insites checks whether the prospect's website is properly set up to run Google Ads, including landing page quality, conversion tracking, mobile usability, and page speed. If the site isn't ready, that's an immediate upsell opportunity for your team to fix before launching campaigns.

Can I detect when a business stops running ads?

Yes. With Insites Lead Signals, you can upload a list of thousands of businesses and use AI-powered filtering to find those who have stopped running ads recently. You can also set up change detection alerts to be notified when a prospect's ad presence changes, so your team can reach out at exactly the right moment.

What is Lead Signals and how does it help ad sales?

Lead Signals is a separate Insites product that lets you upload large data lists of businesses and scan them against 200+ live marketing signals. For ad teams, this means you can filter for prospects like "businesses running Google Ads but not Facebook Ads" or "businesses that stopped advertising in the last 3 months", giving your reps a prioritised list of the best ad opportunities to target.

Can I white-label the reports?

Yes. Insites supports full white-labelling; your logo, your colours, your email templates, and your widget interface. Use the Audit Designer to choose exactly which ad checks appear in the report and add custom content blocks like proposal pricing to match the ad services you sell.

What integrations are available?

Insites integrates with Salesforce, HubSpot, Zoho out of the box, plus webhooks and Zapier for connecting to any CRM or workflow tool. Results can be exported directly to your pipeline so reps never leave their existing tools.

Can I combine ads data with other audit checks?

Absolutely. Every Insites audit covers 200+ data points across SEO, local SEO, ads, social media, accessibility, performance, and more. The Audit Designer lets you build a custom view that combines ad detection with any other checks, perfect for teams selling bundled digital marketing packages.

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