Win at AI search and SEO.
Simple audits for
agencies
sales teams
resellers
media sellers
agencies

AI has changed how local businesses get found, and most tools made keeping up complicated. Insites scans any prospect across AEO, local SEO and more in 60 seconds and turns it into one clear score you and your client both understand.

Trusted by 200+ agencies and 10,000+ sales reps in 40+ countries

People searching for businesses have stopped scrolling Google. Now they just ask AI. Most local businesses have no idea whether they even show up.

AI answer via ChatGPT

AI is already choosing who gets recommended.

Most local businesses have no idea whether they show up. Insites lets you show them in a snap.

Let us show you how

AI search results

See who AI recommends - and who it forgets

via ChatGPT

best emergency plumber near me open right now

A couple nearby are open now and well reviewed - I’d start with Meadow & Sons Plumbing or RapidFlow 24/7.

  • βœ“ Meadow & Sons PlumbingRecommended Β· 4.9β˜…
  • βœ“ RapidFlow 24/7Top pick Β· open now
  • β—‹ Bob’s PlumbingNot mentioned
  • ! Your client?Invisible to AI

AI is already choosing who gets recommended.

Most local businesses have no idea whether they show up. Insites lets you show them in a snap.

AI Visibility Audits

See exactly what AI says about your SMB clients

ChatGPT, Gemini, Perplexity and Grok are the new shop window - and most local businesses have no idea how they show up. Insites scores every prospect on awareness, accuracy, reputation and recommendation across all four, so you can show them where they're missing and exactly what to fix. That's answer engine optimisation (AEO), made simple.

Platform
Awareness
Accuracy
Recommend
ChatGPT
Recommended in 4/5 queries.
100%
80%
Gemini
Mostly accurate details.
67%
80%
Grok
Recommended in 1/5 queries.
67%
20%
Perplexity
No recommendations yet.
67%
0%
The signals underneath

See why AI doesn't recommend them yet

A score is just a number. Insites shows what's behind it - messy listings, a site AI can't read, thin reviews - and turns each one into a fix you can sell.

AI visibility factors Why AI isn't recommending this business
Business listings
Name, address & phone disagree across directories
Inconsistent Β· 12 sources
Mentioned for key phrases
β€œEmergency plumber”, β€œopen now” - rarely named
3 of 10
AI-readable content
No llms.txt Β· thin structured data
Missing
Reviews & reputation
Few recent reviews for AI to trust
Thin
One audit, everything

A simple set of scores for everything you sell

AI visibility, SEO, local, ads, social, accessibility and performance in a single 60-second audit. Bulk-audit thousands of prospects overnight, segment by who needs you most, and send branded reports your clients actually open.

AI Visibility
Recommended in 4 of 5 platforms; weak on Grok.
72
SEO
Strong on-page structure, room to improve titles.
84
Local SEO
GMB present, but NAP mismatches across directories.
58
Performance
Fast LCP, minor render-blocking JS.
91
Accessibility
Multiple WCAG 2.2 contrast issues found.
38
Platform
Awareness
Accuracy
Recommend
ChatGPT
Recommended in 4/5 queries.
100%
80%
Gemini
Mostly accurate details.
67%
80%
Grok
Recommended in 1/5 queries.
67%
20%
Perplexity
No recommendations yet.
67%
0%
AI visibility factors Why AI isn't recommending this business
Business listings
Name, address & phone disagree across directories
Inconsistent Β· 12 sources
Mentioned for key phrases
β€œEmergency plumber”, β€œopen now” - rarely named
3 of 10
AI-readable content
No llms.txt Β· thin structured data
Missing
Reviews & reputation
Few recent reviews for AI to trust
Thin
AI Visibility
Recommended in 4 of 5 platforms; weak on Grok.
72
SEO
Strong on-page structure, room to improve titles.
84
Local SEO
GMB present, but NAP mismatches across directories.
58
Performance
Fast LCP, minor render-blocking JS.
91
Accessibility
Multiple WCAG 2.2 contrast issues found.
38
What to fix

Know exactly what to fix, in plain language

Insites scores any local business across ChatGPT, Perplexity, Gemini and Grok and explains it in a way your client understands. Plain language recommendations help you deliver the right products & fixes to get them found.

S
Smash N Burger
smashnburger.com
Analysed just now
ChatGPT 88 Gemini 77 Grok 77 Copilot 68 Perplexity 58
74/100
Local AI visibility score
Weighted across 5 AI platforms
Awareness
Can AI find this business?
5 / 5 platforms
Found on all five platforms
Accuracy
Are the details correct?
67 %
Average accuracy across platforms
Reputation
How positively is it described?
5 / 5 positive
5 positive Β· 0 neutral Β· 0 negative
Recommendation
Does AI suggest it to customers?
6 / 20 queries
Recommended in just 30% of queries
What to fix
Issues raised across the platforms tested, ranked by priority
1
Fix inconsistent NAP listings (name, address, phone) High
Flagged by Perplexity, Gemini & Grok
2
Get listed in AI search sources Medium
Flagged across all platforms
3
Encourage reviews on key directories Medium
Flagged by ChatGPT
The platform

Everything you need to sell AEO, local SEO and more to local businesses

AI Visibility Audit

AI Visibility Audit - score any business across ChatGPT, Gemini, Perplexity and Grok.

Local SEO & Local Grid

Local SEO & Local Grid - see how a business ranks across its whole service area on a map.

Competitor Analysis

Competitor Analysis - benchmark any prospect against up to three local rivals.

Audit Designer

Audit Designer - build your own audit from 70+ checks around what you sell.

Batch auditing

Batch auditing - audit thousands of prospects overnight and segment by who needs you most.

Lead-gen widget

Lead-gen widget - embed a free audit on your site and capture qualified leads.

Sell with AI

An SEO expert and a sales coach, at every step

Paige is the AI agent built into Insites. She already knows the report you're looking at, so you never have to explain the context - just ask. Why did this test fail? What should I sell first? How do I explain this to the client? Paige pulls the detail from the audit to answer, then takes the next step for you: draft the follow-up email ready to send, or add the right product to the proposal in one click.

Meet the Paige Agent
Choose the products she recommends
Set the competitors she won't mention
Control her tone and how technical she gets
One tool that speaks your company's language - not a rep's private ChatGPT
Paige
Your AEO & SEO expert
What should I sell this prospect first?
Start with Listing management. Their name, address and phone number are inconsistent across every directory we checked - so customers and AI search can't agree on who they are or where to find them.
Recommended for this audit
Listing management Β£44.99/mo
Fixes their name, address & phone across 40+ directories
Add to proposal
New website Β£49/mo Β· Β£299 once
A fast 5-page site built to be found in AI search
Add to proposal
Add it and draft the intro email.
Done - Listing management is in the proposal. I've drafted an intro email built around the listings problem, ready for your approval.
Send email
How it works

Win the client, then help them win too

  1. 1
    Find
    Search for prospects to audit - one at a time, several in an area, or upload thousands from a spreadsheet.
  2. 2
    Audit
    One 60-second scan surfaces the gaps: AI visibility, local SEO, GBP, ads and more.
  3. 3
    Share
    Send a clear, branded report the client actually understands - the moment they first see the problem.
  4. 4
    Compare
    Show how local rivals are beating them. Nothing creates urgency like seeing a competitor win.
  5. 5
    Close
    Every gap maps to a service, so the audit doubles as your proposal.
  6. 6
    Prove
    Re-audit over time to show the results you delivered - and tee up the next upsell.
Why Insites

One platform, not ten

Most tools do one slice of the job. Insites replaces the whole stack - so your team runs the entire sales motion from a single score, at a single price.

Book a demo
Insites
A typical SEO tool
What it audits
AI visibility (ChatGPT, Gemini, Perplexity, Grok)
SEO
Local SEO & Local Grid
Google & Facebook Ads
Accessibility & performance
Limited
Conversion optimisation
Limited
Built to win the deal
Clear, simple scores
Customise the audit to match your solutions
Competitor comparison
AI sales narratives & outreach emails
One-click proposal builder
Share tracking & open alerts
White-label reports
Scale & connect
Batch auditing
Up to 10,000
Lead-generation widget
REST API & webhooks
MCP server for AI agents
CRM integrations (HubSpot, Salesforce)

Comparison reflects a typical single-purpose SEO tool.

Real customer outcomes

When teams sell with Insites, the numbers move

+46%
Higher order value
Robin's 200+ reps grew average order value by mapping each prospect's issues straight to the services Insites recommends next.
3Γ—
More demos booked
WordJack tripled the demos their reps book - walking into every call with a branded audit the prospect already understands.
2Γ—
Business growth
Gargle doubled the size of their agency in two years, closing more deals with reports clients instantly grasp.
What customers say

Real results from real teams

HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

β€œOur new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

β€œWe manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

β€œThe combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

β€œI introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

β€œWe've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

β€œInsites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

β€œMy favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

β€œAlmost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Integrations

Plugs into the tools your agency already runs on

Don't build the audit engine. Build on ours.

Insites is more than a tool - it's the data platform behind your product. Ten years auditing local businesses means we've solved the hard parts: getting past blocking, crawling huge sites, keeping up with Google. Plug in over our API and MCP, and power your own tools, workflows and agents with data you can trust.

Frequently asked questions

What is Insites?

Insites turns everything AI and search know about a business into one clear report you and your client both understand. Behind the scenes it runs 200+ data points across AI visibility, SEO, accessibility, performance and more - but what comes out is a simple, jargon-free score and a list of exactly what to fix.

It's used by over 200 agencies and media companies in more than 40 countries.

What is AI visibility auditing?

AI visibility auditing - the practical side of Answer Engine Optimisation (AEO) - checks whether a business appears in AI-generated answers from platforms like ChatGPT, Perplexity, and Gemini.

Insites scans major AI search engines to show you where a business is mentioned, where it's missing, and what to fix - so AEO becomes something your reps can sell and act on, not just talk about.

Is AEO different from SEO?

AEO (Answer Engine Optimisation) is about getting a business recommended inside AI answers; SEO is about ranking in traditional search results. They share the same foundations - accurate listings, strong reviews, authoritative content - but AI weighs them differently.

Insites audits both in a single scan, so you can sell SEO and AEO from one report instead of choosing between them.

How do agentic workflows work with Insites?

Insites provides an MCP server, API, and webhooks that connect directly to AI assistants like Claude and ChatGPT.

You can ask your AI to audit businesses, find SEO gaps, or draft personalised outreach - all powered by real audit data, not guesswork.

Who is Insites built for?

Insites is built for digital marketing sellers of every shape - agencies, telcos, directory publishers, hosting companies, newspapers, vertical SaaS, niche agencies, and banks.

If you're a non-technical team selling digital services to SMBs, Insites is for you.

Do my reps need to be technical or SEO experts?

No - that's the whole point. Insites was built for sellers and business owners, not marketers or engineers. Every audit comes back as a clear, colour-scored report in plain language, with no jargon to decode - so any rep can walk a prospect through it, and the prospect understands it too.

How long does an Insites audit take?

Most audits are ready in around 60 seconds, giving your sales team fast insights without delay - and without keeping a prospect waiting on the call.

Can I white-label reports with my own branding?

Absolutely. Insites offers fully white-labelled audits - just click and send under your agency's brand.

Customise the cover page, swap our logo for yours, and pick the checks that reflect the services you sell.

Does Insites connect to my CRM?

Yes. Insites integrates natively with Salesforce, HubSpot and Zoho, plus Zapier and webhooks to connect almost anything else.

Audit results flow straight into your pipeline, so reps never leave the tools they already use. See all integrations.

How much does Insites cost, and is there a free version?

Insites is a paid platform with plans for teams of every size, priced on the volume and features you need.

You can try the idea for free with our free AI visibility audit, then book a demo to see the full platform and get a tailored quote.

Ready to see what AI thinks about your prospects?