US Sales Director

Help us unlock our next wave of growth in a high-value niche industry for our SaaS brand.

Remote

US or UK-based

Full-time


Circa £150,000 ($200,000) OTE


Final compensation will be determined based on the candidate’s experience, skills, and alignment with the role.


The role

We’re looking for a US Sales Director to take ownership of our US sales motion - balancing short-term revenue with long-term scalability.


You’ll be selling into a very specific niche: agencies and resellers who sell digital marketing products (like websites, Google Ads, listings, cookie banners) to SMBs at scale.


These aren’t easy to find, and they don’t sit neatly in lists. But when you do find them? They love us.


You’ll work alongside our founder, marketing and product functions to win new deals and codify a repeatable sales engine. This isn’t a warm-pipeline, playbook-ready role. This is for someone who can sell, iterate, and build fast.

Why Now?

We grew 40% last year - we have 29 U.S. agencies already on board, deals from $15k to $100k+. We're profitable, stable and ambitious.


We’ve proven product–market fit, but now we're ready to expand. Your job will be to help us unlock the next layer of growth.

Client logos, including Yell, Robin and Heise

What you’ll do (your first 6 months)

  • Own the full US sales cycle - from prospecting to close
  • Define and test outbound strategies targeting digital marketing resellers
Identify “signal-rich” lead sources and targeting criteria
  • Set up and maintain HubSpot CRM, pipeline reporting, and forecasting
  • Collaborate with our founder and partnerships lead to identify and scale what’s working
  • Feed insights into marketing to align messaging and campaigns

What comes next

  • Develop repeatable sales playbooks, demo scripts, and onboarding flows
  • Formalise who we’re selling to, and how
  • Help define hiring needs, commission structure, and team shape
  • Create and nurture a sales culture rooted in curiosity, urgency, and integrity
  • Coach future hires as we grow

About you

You'll be an ideal fit if you're hungry to make your mark. You want autonomy, ownership, and a chance to build something that lasts.


  • 3–6 years of B2B SaaS sales experience (ideally agency / channel-focused)
  • Proven ability to close mid-market or enterprise deals with longer sales cycles
  • Experience building a sales process, not just running it
  • Comfort with ambiguity, experimentation, and working cross-functionally
  • Strong outbound prospecting skills - you know how to build a pipeline from scratch
  • Self-starter mindset and clear communicator
  • US timezone coverage

You’ll stand out if you've...

  • Worked in a founding/first sales hire role before
  • Sold into SEO, digital marketing, or local business tech
  • Built enablement materials, sequences, and demo flows
  • Sold to non-technical sales teams or channel sellers
  • Know how to identify niche ICPs that don’t fit standard filters

Who shouldn't apply

This role won't be for everyone, and that's okay. We've got a specific hiring criteria, so you shouldn't apply if you:


  • Need a warm pipeline or a detailed playbook
  • Rather manage people than sell
  • Want to join or lead a team of sales reps; you'll be working solo

Why you'll love working at Insites

  • Fully remote with flexible hours (US timezone)
  • Competitive commission-based salary & uncapped bonus
  • Smart, humble, friendly team who care about the work (and each other)
  • Career-defining opportunity to help shape a company’s trajectory and US expansion

Benefits

🏖️ Holiday allowance - 25 days + bank holidays 

💪 Excellent benefits package (varies according to location)

🎁 Birthday present 

💻 MacBook Air + £1500 home office set up 

💰 Competitive OTE with uncapped bonus

Ready to build something that matters?


Apply now and let’s see what we can do together.



US Sales Director