Blog

Google just released generative AI for creating people in ads, and it's a game-changer for digital marketing agencies. This post breaks down how this feature helps your sales team close more deals, removes creative barriers for SMBs, and transforms the ad creation process. Learn specific ways to leverage this update to upsell ad services to your clients and position your agency as cutting-edge AI experts.

How customer reviews impact SMBs and how your sales teams can help with digital marketing solutions.

What impact does social media search have on small-medium businesses and how can digital marketing solution providers leverage social media upselling in their pitch

Forget our usual sales and productivity hacks – this week we’re doing something different… You might be wondering why we’ve been highlighting small businesses this week as part of our Anti-Black Friday campaign on LinkedIn. Let me give you some context… Insites is a SaaS tool but our founder Andrew created Insites with a genuine […] The post Anti-Black Friday – 25 small & sustainable businesses to support instead appeared first on Insites.

A few years ago, one of my favourite independent jewellery brands, Cult of Youth, felt the need to put a post out on Instagram about why they’re not doing Black Friday. The justifications were as expected; they already had tight margins, they couldn’t cope with increased volume because they were a one-woman band, and so […] The post Why this Black Friday you should support small instead appeared first on Insites.

Verticalisation is a strategy that requires a deep dive into your segments, but the results it yields can significantly grow brand presence. The post Verticalisation strategies to elevate your brand to new heights appeared first on Insites.

Whether you're a seasoned entrepreneur, a budding blogger, or a corporate giant, establishing a robust digital presence requires a strategic approach to content creation. In this blog post, we'll explore the importance of content creation and delve into various services that can help you craft compelling and engaging content for your website. The post Unleashing the Power of Content Creation: Elevating Your Digital Presence appeared first on Insites.

Innovation and creative thinking can unlock a growth mindset in agencies. But how? We dig into the impact of unlocking creativity for agencies in this must-read for all agency owners. The post Unlocking creativity: strategies for inspiring innovation in agencies appeared first on Insites.

When it comes to streamlining your internal lead qualification processes, it’s well worth employing the well-established BANT methodology. In this blog, we break down what exactly is BANT and how to use it in your agency’s lead qualification process. The post How to use BANT sales qualification model in your agency appeared first on Insites.

Have more meaningful conversations with prospects by ditching the jargon when discussing SEO. The post How to ditch the jargon without sacrificing impact when talking about SEO appeared first on Insites.

Discover effective ways to display your expertise with a data-heavy audit report & how to differentiate yourself with the manual checks. The post How to display your expertise with a data-heavy audit report appeared first on Insites.

Digital marketing agencies are always looking to sell more. But one thing could be holding you back - (a lack of) audits. The post How to sell digital marketing solutions with site audits appeared first on Insites.

Web accessibility is the topic on everyone's lips. Have you incorporated it into your online audits? In this blog we explain how The post Why accessibility should be included in your online audit appeared first on Insites.

Our all-new audit designer is live! Here is what you need to know about this new, game-changing feature. The post [New feature] Our all-new Audit Designer is live appeared first on Insites.

Are you trying to increase digital services sales call conversion rates? We've got two small tactics that pack a big impact. The post How to increase digital services sales call conversion rates appeared first on Insites.

Measuring your quality assurance while working on a client project is never easy, but with Insites, it only takes 60 seconds. The post How to measure quality assurance appeared first on Insites.

We talk a lot about our support of small businesses in our comms, but here we really outline what our values are and how we live them. The post Our commitment to small businesses (and the teams that support them) appeared first on Insites.

You’ve onboarded a new sales rep and done their training in the platform. They’re about to make their first call… but what are the 4 key points of info you can give them to ensure their first call is a success? Points of discussion Before they get the prospect on the phone, it’s a good […] The post What your new sales rep needs to know before their first call appeared first on Insites.

Qualifying leads is simple when you use checklists. In this blog, we explain how. The post How to qualify leads using sales checklists appeared first on Insites.

Are you new to Insites? Or are you a seasoned user? Either way, I’ve grilled the Insites experts and got the top 5 tools and tricks from them to help you deliver more value to your clients when presenting your reports. 1. Zoe says that less is more! A clean and simple overview is key […] The post 5 tools and tricks to deliver more value to your clients from our Insites experts appeared first on Insites.

Threads, rival to Twitter, has been announced by Meta and will launch on Thursday. But what does this mean for SMBs? The post What is Threads and is it important for SMBs? appeared first on Insites.

Our Google Ads check has been updated, meaning our digital marketing audit gives you accurate Google Ads results in just 60 seconds. The post Our enhanced Google Ads check has just been updated appeared first on Insites.

If your organisation sells website design services, there may be a few common reasons as to why you're not seeing high conversion rates. The post How to increase remote sales conversions of website design services appeared first on Insites.

Auditing your client's staging site before pushing it live is key to proving them the improvements that have been made regarding design, usability, and even their SEO ranking. Find out how & why to audit staging sites in this blog article. The post Get faster sign-off on your customer’s website by auditing their staging site appeared first on Insites.

The Insites Hubspot integration allows you to pull reports, download PDFs, and store result information in your Hubspot dashboard. Our integration has been designed to be as easy to integrate as it is to use, so to find out how you can get your hands on this integration, read on. The post One-click reports with Insites Hubspot integration appeared first on Insites.

We're excited to introduce Insites' new Colour Contrast Check. Find out how this automated check can help you deliver accessible websites at scale and why it matters for those with sight loss. The post Ignoring accessibility? Introducing our Colour Contrast check appeared first on Insites.

Want to generate more leads? Use Insites 60 seconds audit platform to help you get better insights on your prospects. The post How to generate more leads with Insites appeared first on Insites.

Using digital audits in your SMB enables you to compile extensive and detailed data about your digital presence helping you to pinpoint issues The post How to use Insites to grow your SMB appeared first on Insites.

At work, the goal is always to work smarter, not harder. Juggling everything yourself, you may find that you’re going around in circles and not seeing any real growth. So to find tools that take hours of work away from you and provide you with information that is on par with gold dust – that […] The post How Insites helps your business grow appeared first on Insites.

Sharing an online presence audit allows you to engage with your prospects, kick off service-offering conversations, and convert. But they’re not just for prospecting - audits can help you work with your client to help grow their business over the long term. The post How to use Insites to grow your client’s business appeared first on Insites.

Speedy Mite is now out of beta and available to everyone Around a year ago, we released an article detailing the new crawler technology that we implemented into the platform. This improvement was born of a need to ensure that our partners and customers were getting the fastest and most accurate analysis through the platform, possible. The result is the new spidering approach we call “Speedy Mite.”

We all love to save time, and have our workload made easier and more convenient, so we’ve created a way to do this, with the new layout on our report history feature. We’ve recently updated the look of our report history and what data features on it, so you’re able to pull up all of […] The post Track customer progress with the new report history feature appeared first on Insites.

By consistently adding high-quality, relevant content to your website, you can create a dynamic platform that not only informs and entertains your audience but also strengthens your online presence. In this blog post, we'll explore how blogging can be a game-changer for your business, enhancing customer engagement, brand building, and search engine optimisation (SEO). The post The Power of Blogging: Engaging Customers, Building Your Brand, and Boosting SEO appeared first on Insites.

One effective solution to this challenge is the incorporation of Frequently Asked Questions (FAQ) content on your website. Not only does it enhance customer service by addressing common queries, but it also plays a crucial role in supporting your Search Engine Optimisation (SEO) efforts. The post Enhancing Customer Experience and SEO: The Power of FAQ Content on Your Website appeared first on Insites.

As consumers increasingly turn to voice-activated devices and virtual assistants, Voice Search Engine Optimization (Voice SEO) has emerged as a game-changer. In this blog, we'll explore why Voice SEO is essential for your business and provide valuable tips on how to implement it effectively. The post Unlocking Success: The Power of Voice SEO for Your Business appeared first on Insites.

Insites Insider brings you the latest updates and features to the Insites platform. The post Insites Insider – New features and Improvements appeared first on Insites.

One of the most compelling trends reshaping the digital shopping landscape is voice commerce, and its impact is undeniable. As consumers seamlessly integrate voice-activated devices into their daily routines, businesses that embrace this innovative approach unlock a realm of possibilities. The post Why Your Business Can’t Afford to Ignore Voice Commerce (and How to Embrace It) appeared first on Insites.

Insites improves its auditing capabilities to allow the selection of the nearest server for Google Lighthouse tests and identification of GBP Service Area Businesses The post Spring brings new updates to Insites appeared first on Insites.

10 mobile speed optimisation steps informed by common drivers of poor speed. It could take just a matter of minutes to give your site the boost it needs. The post 10 tips for a faster website appeared first on Insites.

For the past year, we have been operating under the brand name Insites while still a part of Silktide Ltd., but now we have taken the next step and registered as a separate company Insites Technologies Ltd.  We still have the same owner, but separating the two companies legally and operationally allows us to better […] The post Insites is now a legally separate company appeared first on Insites.

‘Website not working’ is a primary reason given for agency churn. If you're keen to avert churn risk for your digital agency, here's how to carry out 'a NAP check' for your SMB website clients. The post How to avert churn risk for all your digital products appeared first on Insites.