Blog
Blog

by Coral Wood
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15 May 2025
For enterprise sales teams looking to boost conversion rates, local keyword data offers that perfect sweet spot between scalability and personalisation. It lets you quickly qualify leads, create targeted proposals, and demonstrate compelling value without having to spend ages researching each prospect manually.

by Izzy Fletcher
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23 April 2025
New research reveals that top Google performers aren't always winning in AI tools like ChatGPT. Discover how your digital marketing agency can leverage both SEO and AEO strategies to deliver greater value to SMB clients and stay ahead of competitors. Includes practical implementation tips and industry-specific insights.

by Izzy Fletcher
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3 April 2025
Discover how large digital marketing agencies empower non-technical sales teams to confidently sell SEO, websites, and local listings without technical expertise. Learn proven strategies that help enterprise sales teams increase conversion rates while reducing onboarding time, and see how Insites helps bridge the knowledge gap for large agencies with 10+ sales representatives.

by Izzy Fletcher
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1 April 2025
Today's students are becoming AI fluent at unprecedented rates. Soon, they'll be the SMB owners your sales team is pitching to with different digital expectations.
Learn how Google's education initiatives are accelerating this shift and what it means for enterprise marketing providers. Discover practical strategies to prepare your sales team for the rise of AI-literate clients who expect instant insights, sophisticated solutions, and AI-powered digital marketing approaches.
Read our latest insights on navigating this transformation and positioning your services for the next generation of business owners.

by Izzy Fletcher
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11 March 2025
Discover the 10 digital marketing trends transforming hospitality in 2025. Learn how large sales teams can help SMB hotels and restaurants capitalise on AI, mobile optimisation, and data-driven personalisation to drive bookings and stay competitive in a rapidly evolving digital landscape.

by Izzy Fletcher
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5 March 2025
Discover how digital marketing agencies can help healthcare professionals showcase their AI innovations online. Learn to leverage Insites' traffic light scoring and Local Grid features to create compelling proposals, demonstrate competitive gaps, and win more healthcare clients.

by Izzy Fletcher
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20 February 2025
Google just released generative AI for creating people in ads, and it's a game-changer for digital marketing agencies. This post breaks down how this feature helps your sales team close more deals, removes creative barriers for SMBs, and transforms the ad creation process. Learn specific ways to leverage this update to upsell ad services to your clients and position your agency as cutting-edge AI experts.

by Izzy Fletcher
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28 November 2024
Forget our usual sales and productivity hacks – this week we’re doing something different… You might be wondering why we’ve been highlighting small businesses this week as part of our Anti-Black Friday campaign on LinkedIn. Let me give you some context… Insites is a SaaS tool but our founder Andrew created Insites with a genuine […]
The post Anti-Black Friday – 25 small & sustainable businesses to support instead appeared first on Insites.

by Coral Wood
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25 November 2024
A few years ago, one of my favourite independent jewellery brands, Cult of Youth, felt the need to put a post out on Instagram about why they’re not doing Black Friday. The justifications were as expected; they already had tight margins, they couldn’t cope with increased volume because they were a one-woman band, and so […]
The post Why this Black Friday you should support small instead appeared first on Insites.

by Coral Wood
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23 November 2023
Whether you're a seasoned entrepreneur, a budding blogger, or a corporate giant, establishing a robust digital presence requires a strategic approach to content creation. In this blog post, we'll explore the importance of content creation and delve into various services that can help you craft compelling and engaging content for your website.
The post Unleashing the Power of Content Creation: Elevating Your Digital Presence appeared first on Insites.

by Coral Wood
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18 October 2023
Innovation and creative thinking can unlock a growth mindset in agencies. But how? We dig into the impact of unlocking creativity for agencies in this must-read for all agency owners.
The post Unlocking creativity: strategies for inspiring innovation in agencies appeared first on Insites.

by Coral Wood
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4 October 2023
When it comes to streamlining your internal lead qualification processes, it’s well worth employing the well-established BANT methodology. In this blog, we break down what exactly is BANT and how to use it in your agency’s lead qualification process.
The post How to use BANT sales qualification model in your agency appeared first on Insites.

by Sharlotte Briscoe
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3 August 2023
You’ve onboarded a new sales rep and done their training in the platform. They’re about to make their first call… but what are the 4 key points of info you can give them to ensure their first call is a success? Points of discussion Before they get the prospect on the phone, it’s a good […]
The post What your new sales rep needs to know before their first call appeared first on Insites.

by Sharlotte Briscoe
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19 July 2023
Are you new to Insites? Or are you a seasoned user? Either way, I’ve grilled the Insites experts and got the top 5 tools and tricks from them to help you deliver more value to your clients when presenting your reports. 1. Zoe says that less is more! A clean and simple overview is key […]
The post 5 tools and tricks to deliver more value to your clients from our Insites experts appeared first on Insites.

by Coral Wood
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1 June 2023
Auditing your client's staging site before pushing it live is key to proving them the improvements that have been made regarding design, usability, and even their SEO ranking. Find out how & why to audit staging sites in this blog article.
The post Get faster sign-off on your customer’s website by auditing their staging site appeared first on Insites.

by Coral Wood
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26 April 2023
The Insites Hubspot integration allows you to pull reports, download PDFs, and store result information in your Hubspot dashboard.
Our integration has been designed to be as easy to integrate as it is to use, so to find out how you can get your hands on this integration, read on.
The post One-click reports with Insites Hubspot integration appeared first on Insites.

by Andrew Waite
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28 February 2023
We're excited to introduce Insites' new Colour Contrast Check. Find out how this automated check can help you deliver accessible websites at scale and why it matters for those with sight loss.
The post Ignoring accessibility? Introducing our Colour Contrast check appeared first on Insites.

by Coral Wood
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7 December 2022
At work, the goal is always to work smarter, not harder. Juggling everything yourself, you may find that you’re going around in circles and not seeing any real growth. So to find tools that take hours of work away from you and provide you with information that is on par with gold dust – that […]
The post How Insites helps your business grow appeared first on Insites.

by Coral Wood
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8 November 2022
Sharing an online presence audit allows you to engage with your prospects, kick off service-offering conversations, and convert. But they’re not just for prospecting - audits can help you work with your client to help grow their business over the long term.
The post How to use Insites to grow your client’s business appeared first on Insites.
