Prove your value and winconversions, projects & referrals
Demonstrate your impact across your customer lifecycle when you run regular audits to communicate impact and negotiate upsells, retention, and referrals.
Proving the value of your impact to non-digital marketing folk is tough. Remove doubt and build trust with your clients with trackable scoring on every check, and a traffic light system that highlights what’s going well, what needs improvement, and what needs urgent attention.
Use cases
Build trust & prove ROI at every stage of your customer lifecycle
1. Audit
Want to get your prospect’s attention? Free audits don't only offer value, with Insites, you can clearly communicate where a business needs your support. Whether prospects see their audit through alead generation widgetor from your sales team, our audit reports are written in a language your clients understand and mirror your services, creating urgency and building trust.
2. Benchmark
You’ve converted - well done! Now it’s time to set a benchmark. Run an audit before you start any work and share it with your client.
This creates a benchmark that you can both refer back to when you’ve completed the project.
3. Produce
Make sure you’re delivering what you’ve promised by re-running audits during the production phase.
Are you worried changes to the website’s backend have impacted Core Web Vitals? Re-running the report will let you know whether your performance score has changed in just 60 seconds.
4. Deliver
Ready to deliver the project to your client? Re-run an audit to get the latest scores.
Present this, alongside your benchmark report, to clearly demonstrate and communicate how much you’ve improved their online presence.
5. Upsell
So you’ve sold and completed a project, now what? You’ve already built trust with audits, now use them to upsell. Use the delivery audit to communicate which other areas of the your client’s online presence could do with some TLC, and how your services can improve those scores and help your client’s business grow.
6. Update
Client signed-up for a retainer? Run an audit every month to keep your clients up to date with how you’re maintaining or improving scores. Comparing reports or simply updating scores will justify the work you’ve undertaken so far, and what you’ll be focusing on in the month ahead.