Manage quality, reduce churn, build better websites
Are you building websites at scale? Guarantee quality, reduce churn and increase CSAT with Insites Builder; the tool that lets you standardise, automate and gamify QA.
Find problems, fast!
Insites makes it easy to find and fix errors on website builds
The Insites Chrome Extension can highlight issues on a website, making it easy for web designers to find and fix problems quickly.
If you build websites on Duda, our one-click integration lets you go directly into the right place in the editor to fix a problem.
Quality assurance
Gamified interface that sales teams love
Mixing automated checks and manual checklists, Insites Builder helps you maintain consistent standards from sales briefs to development builds.
Staging sites
Audit quality on live and staging sites
Insites has the unique ability to blend on-site factors from a staging site, with off-site factors from the customer's existing live website into a single audit.
This gives you an accurate picture of the improvements or breaking changes the staging site has produced before it goes live.
What's included
A quality assurance audit that covers the essentials
Get a fast, comprehensive, and accurate overview of any live or staging site stats on SEO, technical, accessibility, GDPR, and more - head here to explore our full library of audits.
Tangible proof of improvements to industry standards
Once you’ve set your standards, you can prove you’ve delivered on what you promised by re-running audits, providing a like-for-like comparison with your first audit.
Track progress and manage resources
Manage team performance, assess brief to build times, and coach employees with a comprehensive reporting dashboard that tracks build time and audit scores.
Increase sales confidence with quality assurance
Increase your sales team’s confidence with the assurance that their client’s site is being built to a defined standard.


Quality assurance
Demonstrate value and win faster sign-off
Insites combines off-site and on-site factors, such as backlinks and unpublished changes on staging sites, giving you an accurate picture of the improvements or breaking changes the staging site has produced before it goes live.
QA for Enterprise
Quality assurance managed at scale
Do you have a large sales team working alongside a production team? Builder has been designed to streamline your sale-to-delivery processes.
Define your own quality assurance standards
Whether it’s one or multiple, you can set your quality assurance standards to match the different levels and variations of products and solutions you sell.
Comprehensive reporting dashboard and audit trail
Keep on top of your agent’s training with an overview of their performance; get a clear picture of who did what, and where they might need some training.
Monitor and refine your production process
Understand who is working on what, how long it's taking to meet tickets, deliver websites, and who in your team is outperforming to get a better insight into your processes.
Case Study
How WordJack convert a quarter of all prospects with Insites
WordJack were looking for a tool to quickly qualify prospects and improve conversion rates by making it easier for their sales agents to engage with prospects and book follow-up appointments.
Competitor Analysis
Compare like-for-like analysis of up to 3 competitors.
Audit Designer
White-labelled, customisable audits to tailor your reports to your services.
"Insites have always been supportive in training sessions when we needed their help, which has been very much appreciated!"
Lars Östman
Senior Marketing Manager, Robin
Speed up your production team & boost customer satisfaction
Book in a call with one of our team to see how Insites can help you deliver websites faster and with higher quality.
Frequently asked questions
What types of automated checks does Insites for Website Builders include?
Your websites can be checked for:
- SEO errors, such as missing alt text, missing H1s, duplicate titles and descriptions and more
- Common build mistakes - like broken images, errors and broken links
- Keyword optimisation - including content density
- Content - including speling & grammar, reading age, volume of content
- Colour contrast and accessibility
- Correct setup and installation of plugins - e.g. Google analytics
Can Insites for Website Builders help me with non-automated checks?
Yes! Insites includes manual checklists that your web designers must tick off as they build the website. The gamified interface, and tracking for management, help you optimise your build process.
Can Insites audit staging sites?
Yes! Insites uniquely blends on‑site analysis (from staging) with off‑site factors (from the live site) to give you a realistic picture of how a site will perform when it goes live.
How quickly can I run an audit and get results?
Audits are comprehensive, but fast and automated - most complete within a few minutes (depending on the size of the site and how many audits you have enabled).
Can I compare audit results over time?
Absolutely. Run audits at different stages and our reporting dashboard lets you display side‑by‑side scores to clearly show progress and delivered value.
How does Insites for Website Builders help track team performance?
Dashboards for managers help track QA scores, agent efficiency, build times, and manual-check completion, giving you metrics to coach, scale, and manage your team.
What tools and metrics do your performance audits measure?
We test Core Web Vitals (including layout stability), desktop + mobile speed using real-browser emulation.
How does the gamified interface for web designers work?
Our platform includes a simple progress meter that coaches the agent towards achieving an acceptable score. Completing each item in the audit rewards the agent with progress towards their goal.
Can it help agents find problems quicker?
Of course! The Insites Chrome Extension highlights problems, such as broken links and spelling errors, right on the web page. This makes it easy for agents to zone in on problems and fix them fast.
What's the impact?
Insites teaches web designers to find and fix problems themselves. Over time, the platform teaches them to get it right "first time, every time".
Your existing QA team stop spending time flagging routine errors (like broken links) and instead spend time with the customer making the website really work for them.
Yell improved turnaround time in their website build process by 20%.
