Social media audits to engage and convert your agency prospects
Instantly audit your prospect's social presence across 9 platforms and turn missed opportunities into compelling sales conversations.
What is a social media audit?
A social media audit looks at your prospect's social media presence across Facebook, Instagram, TikTok, X, YouTube and Snapchat. It identifies their social profiles before identifying gaps in their social strategy, missing platforms, incomplete profiles, and poor Open Graph optimisation.
Demonstrate the importance of social proof
Turn every prospect meeting into a revenue opportunity with insights that demonstrate clear ROI potential.
Upsell social media services
Optimise discovery online
The power of trust
Help SMBs reach more customers
Show local business owners the impact you’ve made on their Google ranking, website, and SEO with Insites audits. And if their social media presence is still falling short, it’s your cue to upsell your services and help them shine online.
Show they're missing opportunities
Prospects with a weak social presence miss out on customers who use social media as their go-to search engine. Use the audits to show exactly which platforms they’re missing — and how incomplete profiles are costing them local customers every day.
The power of social media is relationship building
Helping your customers create compelling social media content increases the chances of their content being shared among friends and family. In a world where trust has never been more important, social media is a powerful platform for local businesses to stay connected with customers and generate valuable word-of-mouth.
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
Katie Curd
Head of Presence Products at Yell
Insites social media audits help you win more clients
The only sales tool that benchmarks prospects against local competitors in real-time.
Competitor comparisons to close deals
Compare your prospect's social presence against 3 local competitors instantly. Show them exactly where they're falling behind and quantify the opportunity cost of inaction.
Build authority with white-labelled reports
Fully customisable audits with your branding and services. Present professional insights that position you as the expert, not just another agency with generic advice.
Target prospects active on social
Want to target clients with an active social profile? Ones that aren't advertising today but could be? Insites lets you identify which leads would are your ideal prospects.
What does Insites actually look for?
Here's everything you get in an Insites social media audit.
Facebook page
Facebook NAP consistency
Facebook opening hours
LinkedIn profile
TikTok profile
X profile (Twitter)
Facebook likes
Facebook last post date
Facebook ads
Snapchat
Open Graph tags
Pitch PPC products confidently with a Google Ads audit
Find out if your prospects and their competitors are running Google Ads already with an ads audit.
Find out how your clients rank in LLMs with an Insites AIO audit
Check if your local clients are ready for the AI age with an AI readiness or Chat GPT audit.
Check for compliance issues with an Insites GDPR audit
Discover compliance issues in a snap with Insites GDPR & CCPA data privacy auditing.
Insites is the comprehensive SEO audit tool for selling, delivering and managing SMB clients
Here are just a few of the other audits available in the Insites platform. Run a 360-degree audit on any business in under 90 seconds, covering website performance, Google Ads, SEO and more.
Want to run social media audits for your clients & prospects?
Speak to one of our experts
We'll show you how top-performing agencies use digital marketing audits to improve close rates, qualify leads, and save hours on reporting — all under their own branding.
Frequently asked questions
What is an Insites Social Media Audit?
Our social media audit provides a clear overview of your client’s social presence, analysing engagement, audience size, and competitor benchmarking. But we don’t stop there—our audits are part of a broader online presence review for your SMB clients, covering SEO, website performance, local listings, reviews, and AI readiness.
How can I use the insights from the social media audit?
The insights from an Insites social media audit can help you upsell social media management services - including strategy, content editing, optimised captions, posting, and community management. This is especially valuable for businesses like restaurants, hotels, beauty salons, gyms, professional services and personal brands.
Social media has evolved beyond just posting content; it’s now a search engine, a trust-building tool, and a platform for building meaningful relationships with customers.
It’s the perfect place for your SMB clients to:
- Showcase the brand values
- Share news, promotions, and special events
- Drive bookings and footfall
- Build stronger connections and loyalty with your audience
Who benefits from an Insites audit?
Our audits are perfect for:
- Growing marketing agencies that want fast, actionable insights to showcase to clients.
- Sales teams selling digital solutions at scale who need clear opportunities to upsell digital services.
Which social media platforms do you cover?
We audit all major platforms, including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, X and YouTube.
Can I see how my social accounts compare to competitors?
Yes! We benchmark your prospect's or client's social presence against their local competitors, showing your client where opportunities lie to prioritise their social media marketing.
Do Insites audits only focus on social media?
Not at all. While social media is a key part of our audits, we also evaluate a business’s entire digital footprint, including:
- Website build and performance
- Local SEO and online visibility
- Google Business Profile and local listings
- Customer reviews and reputation
- AI readiness for marketing and operations
This holistic approach ensures you get a full picture of your client's online strengths and opportunities.
