Show how SMB prospects where they rank in their local area with Inistes Local Grid
Our Local Grid transforms keyword rankings into visual proof on a map, sparking engagement with business owners wanting to be the first choice in their local area.
How does Local Grid work?
Our AI Keyword Planner identifies the most effective keywords for any business. Then, Local Grid analyses local competition and transforms rankings into a visually compelling map that instantly grabs attention. Prospects can clearly see which competitors dominate local searches — helping you close more local SEO deals and get clients ranking higher. It’s a win–win.
5x5 grid
Competitor ranking
Area detection
View by threat
Visualise competitors on a 5x5 grid
Local Grid places the SMB’s location at the centre, surrounded by 24 nearby points that reveal how they rank for a chosen keyword across their local area.
See which competitors are ranking
You can click on each of the grid points and see who is ranking above and below them at each point on the map.
Local Grid automatically adjusts search width
Local Grid automatically detects the appropriate grid size based on local competition. For example, a hairdresser in a busy city will automatically have a tight grid, whereas the map and results will be more spread out for a mobile mechanic in a rural town. But you can also choose to override and set your own coverage manually if you prefer a different area.
See your client's biggest threats in table view
View your local competition as an interactive grid map or a sortable table automatically ranked by threat level so you can quickly identify your client's biggest competitors.
'Insites provides a very powerful tool and platform for lead generation. The service level by insites personal is also very good - they are always willing to listen to our needs and willing to help out!"
Track progress and competitors
Once your sales team have converted the sale, they can keep tabs on both your client and their competitors by regularly auditing the online presence, and re-running the Local Grid test to prove the impact you’ve made.
Can Local Grid increase average order value?
By showing prospects competitive gaps and threat levels, you can pitch additional services like content strategy, review management, or paid ads to help them compete better.
Confidently sell keyword solutions
If you're prospects see their competitors ranking above them, your sales reps can create urgency and upsell keyword solutions.
Share Local Grid results with compelling emails
Send a copy of Local Grid to your prospects with an AI-generated email that highlights their pain points and how you can fix them with just a few clicks.
Get notified when your clients revisit Local Grid
Send an audit report from Insites and you'll get notified instantly when they open, allowing you to strike when they next review their Local Grid findings.
Full white-label SEO audits fit your brand
Add your logo, colour scheme, company domain name and email address to personalise Insites for your brand.
Build your own audit with Insites Audit Designer
Drag and drop the checks you need to build your own, personalised SEO audit that matches the services you offer
Google Business Profile checks
Check how local business clients perform in Google and upsell local listing and review management.
Insites has a comprehensive suite of tools for selling, delivering and managing SEO for SMB clients
Here are just a few of the other tools available in the Insites platform that help you sell, retain and grow.
“We cannot thank you enough for your patience, willingness to go the extra mile and attention to detail for a very requirement-heavy partner. We also appreciate the last minute effort to get things running perfectly. What a team!”
Josephine Hutabarat
Head of Program Delivery, Reach Local
Selling SEO solutions at scale for local business clients?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
What is the Local Grid?
Local Grid is a visual tool that maps your business’s local search performance against competitors. It shows where you rank for key keywords in your area and helps identify opportunities to improve visibility.
How does the Local Grid work?
The tool creates a grid around your business location, automatically adjusting its size based on local competition. Each 25 points on the grid represents a local search result for your local business clients' target keywords, giving you (and them) a clear picture of how they compare to competitors nearby.
Can I track multiple locations?
Yes! Local Grid can be run for any number of business locations, allowing you to compare performance across cities, neighborhoods, or regions.
How do I know which competitors to focus on?
Local Grid automatically includes a competitor table that sorts businesses by “threat level,” based on their rankings across the grid. This makes it easy to see which competitors are performing best and where you can gain an advantage.
Do I need to be an SEO expert to use it?
Not at all. Local Grid is designed to be intuitive and visual. Sales teams can use it to create proposals and share insights with clients without needing advanced SEO knowledge.
Can I track progress over time?
Yes! You can re-run Local Grid after implementing optimisations to measure improvements, demonstrate results to clients, and adjust strategies based on real data.
Why is it better than other local SEO tools?
Unlike traditional tools that show isolated rankings, Local Grid provides a comprehensive, visual map of your local SEO landscape. It’s dynamic, easy to understand, and perfect for sales teams to show clients actionable insights.
Unlike other "grid" tools, Insites Local Grid automatically picks keywords & the right radius. It's also integrated into our 360-degree suite of audit tools, saving agents time and effort.
What kinds of businesses is Insites built for?
Insites is designed for any business selling digital marketing products to small businesses - especially at scale. That includes:
- Agencies with high-volume sales teams
- Telcos and ISPs bundling websites and SEO with business services
- Directory publishers moving from print to digital
- Hosting and domain companies adding managed services
- Newspapers selling digital to local advertisers
- Niche agencies serving specific verticals (like dentists, gyms, salons)
- Vertical SaaS platforms expanding into marketing offerings
- Even banks offering websites and digital services to business customers
If your team isn’t made up of SEO experts, but still needs to sell digital confidently and consistently, then Insites is for you.
