How FCR Media Belgium generated more sales with streamlined processes and Insites website audits
FCR Media Belgium was struggling to identify gaps in their prospects' digital marketing performance. It created the need for an easy-to-use website auditing tool to make their sales approach
consistent and effective.
10%
Higher conversion
15%
Became hot leads
13%
Became customers
The challenge
- Marketing was not able to generate qualified leads at scale to identify potential new customers or for up-sell and cross-sell opportunities to existing customers
- Sales reps wasting time using multiple SEO tools to identify customer problems
- The sales process was inconsistent because sales representatives relied on their personal experience and knowledge rather than the tools provided, which led to wide variations in conversion rates and an inability to scale training and expertise across the sales teams
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts."
Jochem Vermeiren Product Manager, FCR Media Belgium
The solution
FCR Media Belgium selected Insites as the lead generation tool to create a
“free SEO audit” landing page to improve lead generation and give structure to the sales process.
FCR Media Belgium then implemented this approach throughout the organisation, and it is now used daily in the sales and website builder teams.
The implementation of a white-labelled website auditing tool has provided a structured and measurable approach to identifying upsell and cross-sell opportunities at scale on existing customers. Using only one SEO and website auditing tool has also simplified sales training and sales processes.
Outcomes
Insites website audits significantly improved the volume and quality of leads delivered to sales.
Higher engagement - Marketing activities generated 10 times higher conversion rates when prospects did a free digital health check
Hot leads generated - 15% of landing page visitors from Facebook campaigns ran a digital health check and became hot sales leads
High sales conversion - 13% of leads that performed a digital health check 
converted to customers
Sales Confidence - Training on the SEO auditing tool provided structure and scalability to sales presentations and gave reps confidence to present multiple recommendations to customers based on objective metrics
About FCR Media Belgium
FCR Media Belgium is the largest Belgian digital marketing agency for SMBs and the self-employed. A team of experts create and optimises websites, content, Google and Meta ads, and much more. Some of their partnerships include Microsoft, and besides being a Google Premier Partner, they are the only Bing Ads partner in Belgium.
Thanks to a customer-oriented and result-oriented approach, they have around 30,000 satisfied customers.
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
