Insites audits cover over 70 checks across multiple categories, giving you flexibility to tailor reports to the services you sell:

• SEO – Headings, titles, meta descriptions, alt text, schema, backlinks, keywords, mobile friendliness, and site speed
• Local SEO – Google Business Profile, local listings, NAP accuracy, reviews, and schema markup
• Local Grid – Visualise how a business ranks on Google Maps across their local area and compare against nearby competitors
• AI Readiness – Crawler access, schema presence, FAQ visibility, ChatGPT ranking, and Google Gemini recommendations.
• Performance – Core Web Vitals, Google Lighthouse scores, and page speed benchmarks
• Ads – Detection of Google and Facebook ads, estimated spend, and campaign visibility
• Social Media – Social presence and engagement indicators
• Content & UX – Spelling, grammar, readability, CTAs, contact forms, booking systems, and mobile experience
• Accessibility – Colour contrast, heading structure, and other accessibility factors
• GDPR & Compliance – Privacy policy checks and cookie consent detection
• Site Health – Broken links, missing metadata, SSL security, CMS detection, and hosting setup

You can drag any of these checks into or out of your audit using the Audit Designer, so every report matches exactly what you offer.

Insites Audit Designer lets you customise which checks appear in your audits, so every report reflects the services you actually sell. You can drag and drop checks, create multiple saved views, and white-label everything with your own branding.

Yes. Simply drag checks into your audit or back into the library to hide them. The next time you run an audit, only the checks you've included will appear in the report.

Absolutely. You can create and save multiple audit views—for example, one for Local SEO clients, another for E-commerce, and another for full website audits. Switch between them depending on the sales conversation.

Some advanced checks, like ChatGPT, Bing Indexability and Local grid, use feature credits. You'll see the credit cost displayed next to each check, so you always know what's included.

No. Your Audit Designer settings only apply to new audits. Previously generated reports stay exactly as they were, unless you update the audit and re-run it.

Yes. Saved views are available to all users in your account, so your team can run consistent, on-brand audits without needing to configure anything themselves.

Head to the Audit Designer in your account settings. From there, you can start dragging checks, creating views, and setting up your branding straight away.

Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can Book a demo and request a Free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.

With white-labeling enabled, you can replace all Insites branding with your own. Add your logo, set your brand colour, and customise the product name so audits look like they come directly from your agency.

Insites is designed for any business selling digital marketing products to small businesses - especially at scale. That includes:

• Agencies with high-volume sales teams
  
• Telcos and ISPs bundling websites and SEO with business services
  
• Directory publishers moving from print to digital
  
• Hosting and domain companies adding managed services
  
• Newspapers selling digital to local advertisers
  
• Niche agencies serving specific verticals (like dentists, gyms, salons)
  
• Vertical SaaS platforms expanding into marketing offerings
  
• Even banks offering websites and digital services to business customers

If your team isn’t made up of SEO experts, but still needs to sell digital confidently and consistently, then Insites is for you.