Insites - the WooRank alternative
Insites is built specifically for sales teams. Our platform translates complex digital marketing metrics into clear, actionable insights that help your team sell more effectively.
A traditional SEO
tool for auditing single sites
WooRank is great if you need a classic website and SEO scoring tool. But if you're looking to sell complete digital solutions to SMBs at scale, Insites is built for you.
Complete online presence audits for growing agencies
Insites is built for sellers, not SEO experts. Audit any business in 60 seconds and get insight on website performance, local SEO, Ads, accessibility, AI-readiness and more.
Most sales reps aren’t SEO pros, with Insites, they don’t need to be
Increase deal value and boost close rates by using Insites white-labelled audits in your sales process.
Trusted by 10,000+ sales agents
Book more meetings
Generate leads
Send proposals
Drive prospects with white-labelled audits
Want to encourage prospects to book a call? Give them both a reason to call with their report and a quick and handy link to your calendar, all within your white-labelled audit, to turn curiosity into action.
Win leads with the lead generation widget
Generate hot leads with a lead generation widget that sits on your website. Your customers get a free audit return for their data. Your prospect gets a free report, and your sales team gets an instant notification of their scores to qualify them in and call.
Build proposals with relevant case studies
With the proposal feature, you can send a report, select relevant solutions from your services list, and add in relevant case studies with a couple of clicks. Better yet? You can send it directly from the platform.
Smarter keyword research
With Insites, sales teams can pitch a keyword plan in minutes.
Insites helps agency sales teams qualify prospects and close deals faster
Here are just a few of the features available in the Insites platform that help you sell, retain and grow.
“Instead of abstract promises, we’re able to show real insights about a prospect’s online presence, highlighting issues they didn’t even know existed. This has opened doors, built trust quickly, and sparked far more productive conversations.”
Features in the Insites platform
Unlike other SEO tools, the Insites platform is designed for digital marketing providers and agencies who want to scale their business and empower salespeople with limited technical knowledge.
Sales-ready SEO and website reports
Lead generation widget for marketing teams
Local competitor analysis
60-second comprehensive audits
MCP integration with your LLM
White-label audits and proposals
Colour-coded scores and explanations
Multi-lingual audit reports
Generate qualified leads by offering a free SEO audit on your agency website
So your prospective client has landed on your website. Wouldn't it be interesting if they could run a quick audit to see how their business's online presence stacks up? With the Insites Lead Generation widget embedded into your website, they can!
Offer the value of a free SEO audit on your landing pages or email campaigns
Attract prospects by letting them run their own audit to check their online presence.
Prospects love to see real value and explore their own issues
Once they submit an audit request, within minutes a report is ready for them to access.
Businesses running an SEO health check are more likely to engage
Sales teams are notified when a prospect runs a report, creating the opportunity to follow up.
“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”
Jochem Vermeiren
Product Manager, FCR Media Belgium
Explore our other solutions
Pick a use-case to learn how Insites supports sales, marketing and delivery across your organisation.
To improve build quality, save time, and increase customer satisfaction
Frequently asked questions
What's the main difference between Insites and Woorank?
Insites is built specifically for sales teams and agencies looking to grow their client base and revenue. We focus on business-ready insights that drive conversions and client acquisition. Woorank is better suited for marketers and SEO experts who need detailed project and campaign analysis tools.
Who should use Insites?
Insites is ideal for sales teams, business development managers, account executives, and agencies looking to identify growth opportunities, pitch prospects effectively, and scale their operations. If your goal is to win more clients and grow revenue, Insites is built for you.
How does Insites help my sales process?
Insites provides actionable business insights that you can use immediately in conversations with prospects. Our audits highlight growth opportunities, competitive gaps, and revenue potential—giving you concrete talking points to close deals faster.
Can I white-label Insites reports for my agency?
Yes. Insites offers white-label options so you can present audits under your agency brand, strengthening client relationships and positioning yourself as the expert.
How do I share audits with prospects and clients?
Insites makes it simple to generate shareable links and send branded reports directly to prospects or clients via email. No complicated exports or presentations needed.
How long does it take to get started with Insites?
You can generate your first audit in minutes. There's no complex setup or training required—start auditing prospects immediately and begin using insights in your sales conversations.
Does Insites do technical SEO analysis like Woorank?
Insites includes SEO health checks and technical insights, but our focus is on business impact rather than deep technical optimizstion. If you need granular technical SEO analysis for ongoing campaign work, Woorank may be better suited for that.
Can I use Insites alongside other tools?
Absolutely. Insites complements your existing marketing tech stack. Many teams use Insites for business development and Woorank (or similar tools) for technical project work.
Is training or support included?
Yes - every customer gets a dedicated success manager, onboarding, quarterly check-ins (at a minimum) and direct support to ensure you’re maximizing ROI.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can Book a demo and request a Free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.
The information in this comparison is correct as far as we can ascertain from WooRank's public marketing materials as of November 2025. To notify us of a correction, please email support@insites.com
