When there are so many impacting factors on-site SEO has on ranking, it’s understandable that prospects can become overwhelmed with advice. Show them how it’s impacting their ranking instead with our scores and traffic light system.
Clear communication
The importance of link text & content keywords
If you’re struggling to communicate on-site SEO, use audits to demonstrate the impact of key ranking factors like optimised long-tail link text and locally ranking content keywords with our scores and traffic light system.
Load time
Measure & analyse site speed
Want to understand what’s slowing down your prospect’s site? Insites includesGoogle Lighthousemetrics to give you an overview of the site speed and an inkling into what’s causing it with both on-site and off-site SEO checks.
Discover the power of Insites
Powerful audits, over 70 checks to explore
Maximise conversion potential with a report that analyses your prospect’s 
entire online presence in just 60 seconds.
“Without a doubt, this is one of the most important sales tools in our sales reps’ hands. By using Insites, sales reps have the confidence that they can convert a business lead into a paying customer more easily.”
Christian Descher
Head of Product Management, Herold
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
See how AI search engines like ChatGPT and Gemini recommend your clients today!
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✨ AI
local ranking grid
Show SMBs how they rank for keywords across their service area on a visual ranking map.
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Competitor analysis
Benchmark your SMB client against 4 of their competitors to uncover gaps & drive urgency.
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Keyword Planner
Skip expensive SEO tools. Get keyword suggestions instantly!
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✨ AI
Customise & White label your audit
Design your audit view to reflect what you sell, keeping sales conversations focused and relevant. Plus, add your branding & content blocks like FAQs, testimonials and proposal pricing.
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SEE ALL FEATURES →
PICK from 70+ ONLINE PRESENCE checks
Website build & SEO
LOCAL SEARCH
accessibility
AD DETECTION
social media
Full Audit Library →
Confidence for Sales teams
Skip technical tools and manual audits. Insites turns complex data into clear reports any salesperson can understand —so they can jump on prospect calls with confidence.
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INBOUND Lead generation
Imagine if every website visitor became a qualified lead. Embed a white-labelled Insites audit on your website or marketing campaigns and generate high-quality leads.
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Build AGENTIC workflows
Automate the busywork and scale your organisation faster. Use Insites data to trigger audits, streamline workflows, and instantly identify your best prospects.
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✨ AI
Prospect at scale
Turn your business lists into opportunities! Upload any list, instantly audit them all, and use AI filtering to identify the best prospects to target with precision confidence.
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✨ AI
REtention & Upsell
Want to reinforce your value with existing clients? Share visually engaging reports during check-ins that clearly showcase their progress and the impact you’re delivering over time.
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Build better websites
Build higher-quality websites faster with Insites. Set clear standards, give developers feedback, streamline manual checks, and use audit data to get client approvals quicker.
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Bulk auditing
Audit up to 10,000 SMBs in one go. Insites analyses 70+ digital marketing signals to help you identify qualified leads and power smarter marketing campaigns.
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lead signals
Stop shooting in the dark! Upload a list, we scan for 200+ signals, and you use AI filtering to find the best opportunities that match your sales goals.
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✨ AI
SEOpal
Make it easy for your SMB clients to stay on top of their online presence via an app under your brand. When they get alerted by gaps, it creates new revenue for you!
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Resellers
Lead generation widget
Want to give prospects something personalised? Embed the Insites lead generation widget into your website to attract visitors and convert them into qualified leads.
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Zapier
Connect Insites with Zapier to automatically trigger audits, update your CRM, or create workflows — so you can turn insights into action without lifting a finger.
Salesforce & HubSpot
Sync Insites with your CRM to automatically update customer profiles, helping your team spot the best opportunities and keep every prospect on track without anything slipping through the cracks.
API
Stop building workflows without the strongest data! With Insites, get 200+ verified signals per business, so your AI and automations always have the insights they need to work effectively.
View the integration library →
AI-GENERATED WEBSITES with DUDA integration
Wow prospects with a new on-brand website in seconds! With the Duda integration, instantly generate a website that impresses them and seals the deal.
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✨ AI
Insites MCP Connector
Turn your favourite LLMs like ChatGPT and Claude into a sales assistant. Instantly find the best prospects, run audits, and generate personalised emails without leaving the chat.
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✨ AI
Enterprise partners
YELL
Yell uses Insites to boost sales confidence with their non-technical sales team and reduce build time on their websites by 20%.
More enterprise case studies →
Agency growth
GARGLE
Gargle doubled the size of their digital marketing agency by using Insites to boost confidence with their non-technical sales reps.
More agency case studies →
Increase leads
Robin
Insites helped Robin increase their average order value by 46%, and after implementing the lead generation widget, they generated 500 new leads each month.
More lead generation case studies →
Sales growth
Consumr Buzz
By using Insites website audits, Consumr Buzz increased their ARPA and turned data-driven insights into a 40% boost in website sales.”
More sales growth case studies →
See all case studies →
Learn
Blog
Everything you need to sell & market digital solutions with confidence. We report on the latest industry trends and updates in SEO, AIO and Local Search.
AIO/GEO Guide
Discover practical tips and advice for what it takes to have an AI-ready website and help your local business clients rank in AI search engines like ChatGPT, Gemini and Perplexity.
Competitor Playbook Series
After working with hundreds of top digital marketing providers worldwide, our competitor playbooks reveal what sets the fastest-growing agencies apart and how they build sales processes that work.
FREE TOOLS
AI Visibility Checker
Is your client's online presence being recommended in AI search engines like Chachi Patee, Gemini, and Perplexity? Find out using our free AI readiness checker.
E-E-A-T checker
Google uses guidelines of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) when deciding if to recommend a business. Run a free test to see your local business clients' E-E-A-T score today!
GDPR checker
Curious if your client's website is GDPR compliant? Enter the web address, and we’ll check for 6 key problems you might need to fix.
fiveInsites newsletter
Selling websites, local SEO & AIO? Every Thursday, we send the fiveInsites newsletter sharing five weekly updates from the online search industry to help you make better decisions for your agency and keep customers informed, so you look like the expert.
