SE Ranking monitors SEO. Insites helps your team sell it.

SE Ranking is great for daily SEO tasks like tracking rankings, but when your sales team needs to find leads, create urgency, and hand a prospect something they instantly understand, that's where Insites comes in.

4 stars

4.7/5

Trusted by Yell, FCR Media & 100+ agencies

G2 Logo

#1 SE Ranking alternative for teams selling digital marketing services

The #1 markegoo alternative


The sales-friendly alternative to marketgoo that checks everything, not just SEO

Insites helps agencies find, explain, and close digital marketing
opportunities with confidence.

Find SMB leads & create urgency at scale

Run a full-presence audit on any SMB, generate a branded proposal, and send an AI-written pitch email in minutes. Insites connects to Salesforce, HubSpot, and your existing tools via API, so insights flow where your team already works.

A mockup of the Insites audit with different checks being dropped into the audit, with the agency's brand colours.

An SEO monitoring tool for SEO experts

SE Ranking is excellent for the daily work of tracking keywords, monitoring backlinks, and running technical audits. In comparison to Insites, it doesn't give your sales team the simplicity or urgency they need to sell digital marketing to local businesses.

A mockup of the Insites audit with different checks being dropped into the audit, with the agency's brand colours.

Audit designer

Customise audits and choose checks that match the solutions you sell. Then white-label with your branding to build trust and consistency.

Green tick
red cross

marketgoo

Local ranking grid 

Show clients exactly where they rank across their service area for various keywords with visual geo-grid maps.

Green tick
red cross

marketgoo

ONGOING Monitoring tools vs. selling tools

SE Ranking tracks what's happening. Insites shows prospects why they need to act.

SE Ranking gives SEO professionals the data they need to do their job. Insites gives salespeople the tools they need to create urgency — simple scores, visual gaps, and branded reports that a prospect instantly understands without a single line of jargon.

Sales-friendly reports non-SEO experts can use

Simple scores and recommendations that create urgency, not technical SEO dashboards that require specialist knowledge.

Prospecting tools to find sales opportunities

Find businesses to audit across multiple industries and locations, or upload your data list and find the best opportunities to reach out to.

Instant full-presence audit in ~60 seconds

Insites goes deeper than just website audits. We have 70+ checks across local SEO, social, ads, compliance, AI visibility and more.

Generate AI Websites*

Generate a beautiful website in seconds to demonstrate what's possible or kickstart a project with Duda integration.

CRM integrations designed for sales workflows

Integrate Insites with Salesforce & HubSpot, so audit data flows into your sales pipeline.

*Requires 3rd party integration with a supported
CMS / website building platform

Insites logo
Green Tick
Green Tick
Green Tick
Green Tick
Green Tick

SE Ranking

Red cross
Red cross
Red cross
Red cross
Green Tick

Sales-friendly reports non-SEO experts can use xx

Instant full-presence audit in ~60 seconds

Generate AI Websites*

CRM integrations designed for sales workflows

*Requires 3rd party integration with a supported
CMS / website building platform

Insites logo
Green Tick
Green Tick
Green Tick
Green Tick

SE Ranking

Red cross
Red cross
Red cross
Green Tick

Find leads, create urgency, close with deals with Insites

Insites is specifically designed to help our partners sell digital marketing at scale. Our audits and services help you streamline lead generation, sales processes, and client management, enabling your business to expand its reach and efficiency.

The all-in-one audit that increases average order value

Most SEO tools stop at rankings. Insites goes further, covering local SEO, Google Ads, and compliance.  By uncovering more opportunities, your team can recommend multiple products and increase deal size with every audit.

An SEO audit showing SEO, Website build, Google Ads, Reviews & reputation, Local SEO and Accessibility

Turn your website into a lead-generating machine with a free audit widget

Imagine if the SMBs that land on your website could run a quick audit to see how their online presence stacks up? With the Insites Lead Generation widget embedded into your website, they can!

A white-label Insites lead generation scan - allowing clients to get a free SEO audit

Offer value upfront with a free SEO audit

Attract prospects by letting them run their own audit to check their  businesses' online presence on your landing pages or email campaigns.

Prospects love to explore their own issues

Once they submit a request, a report is ready within minutes. Real value, real engagement — before your team even picks up the phone.

Businesses are more likely to engage

Sales teams are notified when a prospect runs a report, creating the perfect moment to follow up while intent is high.

A side-by-side competitor Insites audit. On the left is a low performing client scoring 37, on the right is a high performing local rival scoring 78

Competitor Analysis

Visually show a prospect or client how they rank online against up to three of their local competitors.

Insites Local Ranking grid showing a business ranking locally on a map

Local Grid

Use Insites Local Grid to demonstrate how your client is ranking in their local area for target keywords.

decorative

AI Readiness checks

Check if your clients rank in AI search engines and use poor results to upsell services like llms.txt files and structured data.

How can sales teams show SMB clients how they perform locally?

Yes, the features and checks in our platform help sales teams drive sales urgency by showing local businesses their competitive threats.

Lead Signals logo

Our solution to quick prospecting at scale

Get a clear, prioritised list of SMBs who are ready for a conversation with Lead Signals.


Audits millions of businesses and receive 200+ digital marketing signals. Then use AI filtering to sort, segment and target the hottest leads.

SEOpal

Resell the local SEO monitoring solution that's built for SMBs

Introducing SEOpal by Insites - a new revenue stream for your hosting and domain business.

Ready to find out more?
Speak to one of our experts

We'll show you how digital marketing providers, just like you, are using Insites SEO audits to successfully capture leads, engage their prospects, win more deals.

decorative
decorative
decorative
decorative
decorative

Frequently asked questions

  • What is Insites used for?

    Insites is a sales enablement platform built for agencies, media companies, and digital marketing providers who sell services to local businesses. It runs a full-presence audit across 200+ data points — covering SEO, local search, social media, ads, accessibility, AI visibility, and compliance — and presents the results as simple, colour-coded scores that create urgency in a sales conversation.


    It's designed for teams that need to find leads, explain digital marketing gaps to non-technical prospects, and close deals.

  • How is Insites different from SE Ranking?

     SE Ranking is widely known as a daily-driver SEO platform, the kind of tool an SEO practitioner opens every morning to track rankings, monitor backlinks, and run technical crawls.


    Insites is built for sales teams. Insites runs a full-presence audit in under 60 seconds and presents results as simple scores that a non-technical prospect can instantly understand covering not just SEO, but local listings, social media, ads, accessibility, AI visibility, and compliance in one branded output.


    The easiest way to think about it: Insites helps you win the client. An SEO tool like SE Ranking helps you do the work after.

  • Does Insites offer white-label reports?

    Yes.  You get customisable audit design with the Audit Designer, branded proposals with case studies and pricing, white-labelled lead generation widgets, and branded email outreach.

  • Does Insites have local SEO and map-based ranking grids?

    Yes. Insites includes a Local Ranking Grid that visually shows a prospect exactly where they rank across their service area on a map, for specific keywords. This is incredibly powerful in a sales conversation because a business owner doesn't need to understand SEO, they can see the gaps on a map of their own town.

  • Does Insites integrate with CRMs like Salesforce and HubSpot?

    Yes. Insites was built to sit inside your sales stack. It connects natively to Salesforce and HubSpot, plus via API and webhooks to proposal builders, marketing automation tools, and any other system your team already uses. Audit data flows into your pipeline automatically.

  • Can I customise which checks appear in my audits?

    Yes. The Audit Designer lets you drag-and-drop to choose which checks to include, remove anything that's not relevant to the services you sell, add manual checks for things like design or brand consistency, and rearrange the order to match your sales conversation flow.



  • Can Insites help with batch prospecting at scale?

    Yes. You can audit up to hundreds, thousands, or millions of businesses in one go. Insites analyses 200+ digital marketing signals across every business, then uses AI filtering to help you sort, segment, and target the hottest leads. It's designed for teams that need to find their best opportunities across large business lists — not audit one site at a time.



  • Who should choose Insites?

    Insites is for teams whose job is to sell digital marketing services, not to do the SEO work themselves. If your sales team need to find prospects, hand them something they instantly understand that creates buying urgency, and close the deal with a branded proposal, Insites is built for exactly that workflow.

  • Do you offer a free trial or demo?

    Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.

The information in this comparison is correct as far as we can ascertain from Marketgoo's public marketing materials as of October 2025. To notify us of a correction, please email support@insites.com