Smarter outreach, better qualification, and perfect timing
Simply upload your lead list, and Lead Signals will scan 200+ live marketing signals, detecting what's changed and identify the best potential prospects, right when they're ready to buy.
Find the right leads, skip the rest
Segmenting digital marketing leads with firmographic data alone is like guessing who's hungry based on age and height. With Lead Signals, you can see who's actually ready to buy based on their live digital footprint; meaning your sales team never go in blind to a cold outreach again.
1
Upload your lead list or integrate
CSV, CRM plugin*, or API* - it's easy to bring your data to Lead Signals
2
We scan 200+ digital signals
Websites, SEO, listings,compliance, ads, social, and more
3
You segment by what matters
e.g. “Only show me gyms not running Google Ads and missing SSL”
4
Detect changes & act fast*
Be alerted when a business stops running ads or changes CMS.
5
AI-powered lead finding*
Tell Lead Signals what you sell - it’ll find the best matches in your list
* Roadmap functionality - expected early 2026, but will be prioritised according to customer demand.
Enrich your leads
Simply upload your list of leads, and Lead Signals will enrich it with over 200 data points.
Sort, filter & segment
With a fast and clean interface, you can easily sort, filter, and segment your enriched leads for marketing & sales campaigns.
Send the top leads to your sales team
Qualified and identified opportunities? Simply share with your sales team for their next cold outreach campaign.
Enrich millions of SMB records and qualify who's ready-to-buy
Go beyond industry and employee count qualifying cues. Instead, identify which prospects in your data set actually need the solutions you sell based on live, relevant signals like local SEO, performance, and AI readiness.
Personalised outreach
Change detection
Marketing insights
Tailored outreach campaigns that create urgency
Cold outreach works when you create urgency. But to do that, you need data. With Lead Signals, you'll be equipped with insights into your prospect's online presence that's personalised, timely and can be backed up with an audit.
Coming soon
Monitor your prospects with change detection
Want to be instantly notified when a prospect's digital presence has changed? Allow your sales team to strike while the iron's hot with notifications like "this business just added Google Ads", or "this business just changed to WordPress CMS".
Market insight for your team's next campaign
Get a thorough overview of your target audience with your enriched data. Whether 80% of hairdressers are ranking poorly for keywords, or 90% of plumbers rank poorly on performance, your marketing team can use this information ofr tailored ads, campaigns, and more.
“We cannot thank you enough for your patience, willingness to go the extra mile and attention to detail for a very requirement-heavy partner. We also appreciate the last minute effort to get things running perfectly. What a team!”
Josephine Hutabarat
Head of Program Delivery, Reach Local
What's covered
There's over 200 signals included, but here's just a sample.
SEO & Local SEO
Social media accounts & activity
Technical profile (CMS, email provider etc)
Ecommerce & shopping cart detection
Accessibility compliance & WCAG
Spelling, grammar and content issues
GEO / AIO readiness
Website content & optimisation issues
Google Ads and Facebook Ads
Contact details (email, phone number)
Presence of booking widget and live chat
Data compliance (GDPR, CCPA)
Coming soon
Lead propensity scoring, based on your ideal client profile
Tired of searching through data to find the perfect lead? Tell Insites Lead Signals what you're looking for and we'll give each lead its own propensity score - making the best opportunities obvious to spot.
Roadmap functionality - expected early 2026, but will be prioritised according to customer demand.
UPLOAD YOUR DATA
Upload data via CSV
The easiest way to bring your data into Lead Signals is simply to upload a CSV. Enriched & segmented can easily be exported as a CSV too!
Connect to your data
CRM integration & API
Want to make it seamless? Our CRM integrations & API allow you to bring your data from your existing business systems & integrate the results back (coming soon).
Run a full audit
Insites integration
Ready to make the pitch? Just click one button and a full Insites audit will be run on that prospect - it's perfect for engaging the customer and closing the deal.
Seamless integration with your sales workflows
Remove the manual processes from your workflows with our seamless integrations.
“It's easy to use, and customer support is very responsive and supportive”
Laurenz K
Head of Lead Generation
Coming soon
You bring your ideal client profile, we find the leads
Don't have the customer data to upload? Want to fill in the gaps? Through integrations with data brokers, Insites Lead Signals can provide pre-enriched leads that meet your customer profile.
Roadmap functionality - expected mid 2026, but will be prioritised according to customer demand.
Find better leads, know when they're ready, and pitch with confidence
Smart signals, AI, and great timing? Lead Signals is the perfect sales assistant for your reps. Ready to explore the power of Lead Signals.
Frequently asked questions
What is Lead Signals?
A brand new tool from Insites that scans live digital marketing signals - think websites, ads, SEO - to show sales teams which leads are actually ready to buy, not just a number in your CRM.
What kinds of businesses is Lead Signals built for?
Lead Signals is designed for any business selling digital marketing products to small businesses at scale. That includes:
- Agencies with high-volume sales teams
- Telcos and ISPs bundling websites and SEO with business services
- Directory publishers moving from print to digital
- Hosting and domain companies adding managed services
- Newspapers selling digital to local advertisers
- Niche agencies serving specific verticals (like dentists, gyms, salons)
- Vertical SaaS platforms expanding into marketing offerings
- Even banks offering websites and digital services to business customers
If you have a sales process at scale, you need high quality data to help you find and qualify the best leads and pass them to your sales team.
How do I upload my leads?
Right now you can upload your data as a CSV. It's on our roadmap to build CRM plugins and APIs so you can bring your data from your existing sales tools.
What kinds of signals does it scan?
Over 200 signals including CMS type, ad presence, local SEO performance, GDPR compliance, booking widgets, website content issues - you name it.
Can I filter leads by specific factors (like CMS or ads)?
Absolutely. You can segment by things like “gyms within a 10km radius of Las Vegas without Google Ads and missing SSL”. Soon we're going to make it so you can get alerted when someone moves into a segment.
What’s the AI-powered lead finding feature?
You'll be able to describe what you want to sell, or who you want to target in plain language. Lead Signals will automatically find the leads that are the best match.
How do I take action on qualified leads?
You can run a full audit in Insites, or export the data and send it to your sales agents.
How does pricing work?
Lead Signals is sold as an annual subscription with a set number of credits. For example, 1.2 million credits covers:
- 1.2 million businesses checked once, or
- 300k businesses checked quarterly, or
- 100k businesses checked monthly
If you go over your allowance, extra checks are billed in arrears at an agreed overage rate.
Contact us with your requirements to find out more.
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