Smarter outreach, better qualification, and perfect timing

Simply upload your lead list, and Lead Signals will scan 200+ live marketing signals, detecting what's changed and identify the best potential prospects, right when they're ready to buy.

Screenshot of Lead Signals tool with leads shown, with what CMS they are using, what their Facebook page URL is and how many days since last update

Find the right leads, skip the rest

Segmenting digital marketing leads with firmographic data alone is like guessing who's hungry based on age and height. With Lead Signals, you can see who's actually ready to buy based on their live digital footprint; meaning your sales team never go in blind to a cold outreach again.

1

Upload your lead list or integrate

CSV, CRM plugin*, or API* - it's easy to bring your data to Lead Signals

2

We scan 200+ digital signals

Websites, SEO, listings,compliance, ads, social, and more

3

You segment by what matters

e.g. “Only show me gyms not running Google Ads and missing SSL”

4

Detect changes & act fast*

Be alerted when a business stops running ads or changes CMS.

5

AI-powered lead finding*

Tell Lead Signals what you sell - it’ll find the best matches in your list

* Roadmap functionality - expected early 2026, but will be prioritised according to customer demand.

200+ signals at your fingertips

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Sort, prioritise and segment in a snap

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Share the top leads with your team

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Enrich millions of SMB records and qualify who's ready-to-buy

Go beyond industry and employee count qualifying cues. Instead, identify which prospects in your data set actually need the solutions you sell based on live, relevant signals like local SEO, performance, and AI readiness.

Tailored outreach campaigns that create urgency

Cold outreach works when you create urgency. But to do that, you need data. With Lead Signals, you'll be equipped with insights into your prospect's online presence that's personalised, timely and can be backed up with an audit.

“We cannot thank you enough for your patience, willingness to go the extra mile and attention to detail for a very requirement-heavy partner. We also appreciate the last minute effort to get things running perfectly. What a team!”

Josephine Hutabarat

Head of Program Delivery, Reach Local

What's covered

There's over 200 signals included, but here's just a sample.

SEO & Local SEO

Social media accounts & activity

Technical profile (CMS, email provider etc)

Ecommerce detection

Accessibility compliance & WCAG

Spelling, grammar and content issues

GEO / AIO readiness

Website content & optimisation issues

Google Ads and Facebook Ads

Contact details

Presence of booking widget and live chat

Data compliance (GDPR, CCPA)

Coming soon

Lead propensity scoring, based on your ideal client profile

Tired of searching through data to find the perfect lead? Tell Insites Lead Signals what you're looking for and we'll give each lead its own propensity score - making the best opportunities obvious to spot.

Roadmap functionality - expected early 2026, but will be prioritised according to customer demand.

UPLOAD YOUR DATA

Upload data via CSV

The easiest way to bring your data into Lead Signals is simply to upload a CSV. Enriched & segmented can easily be exported as a CSV too!

Connect to your data

CRM integration & API

Want to make it seamless? Our CRM integrations & API allow you to bring your data from your existing business systems & integrate the results back (coming soon).

Run a full audit

Insites integration

Ready to make the pitch? Just click one button and a full Insites audit will be run on that prospect - it's perfect for engaging the customer and closing the deal.

Seamless integration with your sales workflows

Remove the manual processes from your workflows with our seamless integrations.

“It's easy to use, and customer support is very responsive and supportive”

Laurenz

Head of Lead Generation

Coming soon

You bring your ideal client profile, we find the leads

Don't have the customer data to upload? Want to fill in the gaps? Through integrations with data brokers, Insites Lead Signals can provide pre-enriched leads that meet your customer profile.

Roadmap functionality - expected early 2026, but will be prioritised according to customer demand.

Find better leads, know when they're ready, and pitch with confidence

Smart signals, AI, and great timing? Lead Signal is the perfect sales assistant for your reps. Ready to explore the power of Lead Signals.

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Frequently asked questions

  • What types of audits can Insites generate?

    Insites can perform a wide range of audits - SEO, Local SEO, Performance, Accessibility, GDPR compliance, Ads, Social Media, Content & UX, Rank Tracking, Site Build Checks, and more. You can also mix and match this using our Audit Designer.

  • How long does it take to produce an audit?

    Most audits are ready in ~60 seconds, giving your sales team fast insights without delay.

  • Can I white‑label reports with my own branding?

    Absolutely. Insites offers fully white‑labeled audits - just click and send under your agency’s brand.

  • Is there an AI component, and how does it help?

    Yes - our AI engine powers automated recommendations and can even generate outreach emails based on audit results, saving your team time and boosting conversion.


    We also have AIO audits that help you understand how an SMB is visible in AI agents today, and helps you pitch your solutions to them.

  • Can I compare a client’s site with competitors?

    Definitely. Our Competitor Audit and Local Grid features highlight how you stack up vs competitor sites, making “keep up with the Joneses” easy to communicate.

  • Which integrations are available?

    Insites integrates seamlessly with CRMs like Salesforce and Hubspot, plus offers API and webhooks for custom workflows and embedding audits into your tools.

  • How does pricing work? Are there subscription plans?

    We offer scaleable pricing for agencies and sales teams of all sizes. We also have reseller and partnership options for offering Insites to your own agency clients.

  • Is training or support included?

    Yes - every customer gets a dedicated success manager, onboarding, quarterly check-ins (at a minimum) and direct support to ensure you’re maximizing ROI.

  • What size of agency or team is Insites best for?

    If you're a sales team of any size, with ambitions to scale and structure your processes - Insites is for you!

  • Do you offer a free trial or demo?

    Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can Book a demo and request a Free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.

  • What kinds of businesses is Insites built for?

    Insites is designed for any business selling digital marketing products to small businesses - especially at scale. That includes:


    • Agencies with high-volume sales teams
    • Telcos and ISPs bundling websites and SEO with business services
    • Directory publishers moving from print to digital
    • Hosting and domain companies adding managed services
    • Newspapers selling digital to local advertisers
    • Niche agencies serving specific verticals (like dentists, gyms, salons)
    • Vertical SaaS platforms expanding into marketing offerings
    • Even banks offering websites and digital services to business customers

    If your team isn’t made up of SEO experts, but still needs to sell digital confidently and consistently, then Insites is for you.

Explore our other products

Smarter selling, delivery, and support across every team in your agency.