Turn your website visitors into qualified leads with a free SEO audit

An SEO audit widget is an embeddable piece of code that lets prospects run a website audit on your site or landing page in exchange for their contact details. Once they submit, the report is generated and emailed to them, and your team receives a notification with the results to follow up with a call.

You copy a single snippet of code and paste it into your site, the same way you would add a chat widget or an analytics tag. It works on any platform, including WordPress, Webflow, Wix, Squarespace and HubSpot, and you can style it to match your brand before you publish. Most teams have their SEO lead generation tool live in an afternoon.

A traditional lead magnet gives everyone the same file, so anyone will download it and most never read it. An audit is personalised to the visitor’s own website, which means they have to give you a real business URL to get anything back. That single step filters out the tyre-kickers and tells you exactly what the business needs before you ever pick up the phone.

Yes, and it is fast becoming the most effective hook we see. As well as traditional SEO, the audit can show whether ChatGPT, Gemini, Perplexity and Grok are aware of a business, describe it accurately, and recommend it over its competitors. Most local businesses have never seen this data, so it creates a conversation your competitors simply aren’t having. See AI visibility audits for what gets checked.

Most audits take under a minute, but it depends on what you want to include.

Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch. We now have options that let you build audits around specific topics, such as AEO, GDPR or Local SEO.

By offering high-value insights (like site performance, SEO, ads, compliance) upfront, you pique interest and position your business as authoritative. You capture qualified leads directly into your CRM, enabling follow-up based on their audit outcomes.

Yes, everything from the audit interface and report colours to the email content can be fully white-labelled and on-brand. Your audience will see your company at every step.

Absolutely. We have off-the-shelf connectors for Salesforce, HubSpot and Zoho CRM. If your CRM isn’t covered, you can plug the data in using our webhooks or Zapier integration.

The sales team gets an instant notification when the prospect runs a scan. The sales team can follow up quickly to discuss the audit results and recommend your suite of products.

Unlike tools like Ahrefs or Screaming Frog (designed for deep SEO work), this widget is marketing- and sales-focused: it runs fast, provides digestible insights in plain language, and is designed to convert prospects, not just analyse your own site.

Yes! While our Growth plan comes with an off-the-shelf widget that can be embedded, we offer our Enterprise clients bespoke journeys to your own specification and design (subject to set-up fees).

Herold boosted their lead generation process and increased their sales by 3%. See the case study here. Robin increased their incoming lead volume by 500 leads a month. See the case study.