What would a better close rate be worth to your business?

Your conversion rate is worked out from the two figures you enter: deals last month divided by leads last month. The "without Insites" column is those numbers unchanged. The "with Insites" column applies two uplifts drawn from customer results, one to lead volume and one to conversion rate, at the level set by the scenario switch.

Customers a year is leads x conversion rate x 12, and the value is that multiplied by your average deal value. The two uplifts compound, so more leads converting at a better rate moves the customer count by more than either change alone. Nothing in the calculation assumes you raise your prices.

It depends far more on your numbers than on Insites, which is why the calculator asks for them rather than quoting an average. On the balanced scenario, an agency getting 30 leads a month and closing 10 of them models roughly 98 extra customers a year.

What that is worth is simply that figure multiplied by your own average deal value, so a team selling £500 retainers and a team selling £5,000 projects see very different returns from identical pipeline gains. Move the scenario switch to conservative or best case to see the range.

A free audit is a stronger lead magnet than a standard campaign because it gives a prospect something personalised about their own business rather than a generic download. HostPapa more than doubled inbound leads month on month after adding Insites, and Robin now generates 500+ new leads a month.

The calculator deliberately models less than that. Its balanced scenario assumes a 40% lift in lead volume, well below what those customers achieved.

Teams selling digital services to small and medium businesses at volume: agencies, resellers, telcos, directory publishers, hosting companies and media owners. The arithmetic favours three things in particular, and you can test each by changing one input at a time.

A higher average deal value multiplies every extra customer. A larger monthly pipeline gives the lead uplift more to work on. And a lower current close rate leaves more room for the audit to make the sale concrete, which is where FCR Media Belgium saw 10x higher campaign conversion.

No. This is an illustrative model built from other companies' outcomes, not a forecast or a promise. It takes your own figures and applies uplifts drawn from Insites customers, so treat it as a starting point for a conversation rather than a commitment.

Your own result depends on your market, your team and how you sell. Book a free strategy consultation and we will build a projection around your actual pipeline.