HostPapa increased inbound SMB leads by 100% month-on-month and hit 14% conversion
Challenge
HostPapa needed to generate a higher volume of qualified, high-intent leads and make sales conversations more meaningful from the very first interaction.
Without diagnostic insight available upfront, sales teams often spent valuable time on discovery calls trying to work out what wasn't working for a potential customer. That reactive approach meant slower qualification, longer sales cycles, and missed opportunities to demonstrate value early in the conversation.
HostPapa needed a way to help its teams move faster, qualify more effectively, and engage prospects with clear, evidence-based insight into their online presence.
Approach
HostPapa chose Insites not only for the quality of the platform, but for the partnership behind it. The decision came down to three factors: the strength of the product, the responsiveness of the team, and how easily the platform could scale alongside HostPapa's existing systems.
From the outset, the Insites team worked closely with HostPapa to understand its specific business needs, continuing to develop the platform based on direct customer feedback. Implementation was straightforward thanks to Insites' API-first approach, which integrated into HostPapa's existing technology ecosystem without disrupting established workflows.
Solution
Insites gives HostPapa's prospects access to a free website and SEO audit that delivers instant, actionable insight into their digital performance. When a customer submits their details and receives the diagnostic report, HostPapa's sales team already knows what isn't working and where support is needed, before anyone picks up the phone.
That changes the entire dynamic of the sales conversation. Instead of diagnosing issues live on the call, reps can focus on helping the customer and presenting solutions based on real, data-backed needs.
Rollout paired a fast, uncomplicated API integration with a phased introduction across the business:
- Targeted email campaigns introduced the tool to existing customers, particularly within the managed services segment
- Two dedicated training sessions, backed by internal documentation and instructional videos, brought the sales team up to speed
- Visibility expanded across sales materials, internal documentation, and the customer dashboard
Insites also supports HostPapa's upsell and cross-sell activity by clearly surfacing gaps in a customer's current setup, so reps can recommend relevant products based on genuine needs rather than a generic pitch.
Outcomes
Introducing Insites has changed how HostPapa generates leads, engages customers, and drives solution-led sales across the business.
Sales teams can now quickly identify what isn't working for a customer and align recommendations directly to those gaps, a clear shift from product-led pitches toward solution-based selling.
Between September and December, Insites-supported activity generated a steady flow of inbound demand using internal promotion alone, with no paid marketing spend. Following a focused internal push, inbound lead volume rose by over 100% month-on-month.
Lead quality improved alongside volume. Insites-generated leads converted at approximately 14%, with a significant share of opportunities still moving through the pipeline, and revenue from Insites-led sales delivered a double-digit percentage uplift against baseline performance.
Insites also captures customer insight data even when a lead doesn't convert straight away, insight HostPapa now uses to re-engage prospects and build longer-term relationships rather than one-off transactions.
About HostPapa
HostPapa is a global provider of web hosting and digital infrastructure solutions, empowering small and medium-sized businesses to build, grow, and simplify their online operations. Its service portfolio spans shared and managed web hosting, VPS and dedicated servers, domain registration, professional email, website-building tools, and security services including SSL certificates and automated backups, giving SMBs the end-to-end infrastructure to launch, scale, and operate securely.
