Lead Generation

Turn your website visitors into qualified leads with a free SEO audit

Capture high-quality leads by offering a white-labelled SEO audit. No more generic contact forms; give prospects something they actually want. Embed a branded audit widget on your website and watch as visitors become pre-qualified leads with real data your sales team can act on.

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Grow your pipeline by offering free SEO audits. Whether you follow our suggested flow or tailor it to your services, many of our clients credit free SEO audits as a cornerstone tactic for generating leads for their sales teams.

Generate quality leads that actually convert

Our AI-powered SEO audit covers over 70 checks across local SEO, performance, social media, and more. Your visitor gets professional insights they can’t find anywhere else, positioning you as the expert from day one.

Landing page with a free SEO audit lead generation widget
A fully white-labelled SEO audit with custom branding

Full white label

Fully customise the SEO audit, email templates, and the widget interface to match your brand perfectly. Your prospects will never know they’re using a third-party tool.

Real-time lead alerts

Get instant notifications the moment someone runs an SEO audit, complete with their business details and audit results. Our intelligent scoring helps you prioritise the prospects most likely to convert.

Notification saying a new lead has run an SEO audit
Logos for HubSpot, Zoho and Salesforce CRM

Seamless integrations

Stop manually entering lead data. Integrate with your existing CRM and watch as leads automatically appear with their SEO audit results attached. Works with HubSpot, Salesforce, and Zoho.

From big-picture SEO audits to niche checkers

Offer prospects a comprehensive website health check or hook them in with a laser-focused audit on a single area, from SEO to GDPR compliance. Use Audit Designer to build the perfect lead magnet for each campaign.

A white-labelled SEO audit

“We have integrated the inbound lead generation to our Salesforce MA system and it qualifies leads for our representatives!”

What can your audit widget generate leads for?

Local SEO & Listings

Surface listing gaps, NAP accuracy issues and Google Business Profile completeness to attract local service businesses.

Google & Facebook Ads

Detect active ad campaigns and estimated spend to attract businesses looking for PPC management.

Website Redesigns

Poor speed scores, mobile UX issues, or an outdated CMS? The perfect lead magnet to attract businesses needing a rebuild.

SEO & Content

Audit on-page SEO, headings, titles, meta descriptions and content quality to attract businesses investing in organic growth.

Accessibility (ADA/WCAG)

Surface WCAG compliance issues, missing alt text and colour contrast failures to attract businesses needing compliance help.

GDPR & Compliance

Check cookie consent, privacy policies and CCPA compliance to attract businesses worried about regulatory risk.

Frequently asked questions

What is an audit widget and how does it work?

An audit widget is an embeddable piece of code that lets prospects run a website audit on your site or landing page in exchange for their contact details. Once they submit, the report is generated and emailed to them, and your team receives a notification with the results to follow up with a call.

How quickly are results delivered?

Most audits take under a minute, but it depends on what you want to include.

Can I customise what the audit checks for?

Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch. We now have options that let you build audits around specific topics, such as AI visibility, GDPR or Local SEO.

How does embedding an audit widget help marketing teams generate leads?

By offering high-value insights (like site performance, SEO, ads, compliance) upfront, you pique interest and position your business as authoritative. You capture qualified leads directly into your CRM - enabling follow-up based on their audit outcomes.

Can the audit widget be customised to match our brand?

Yes - everything from the audit interface and report colours to the email content can be fully white-labelled and on-brand. Your audience will see your company at every step.

Can audit data be integrated with our CRM?

Absolutely. We have off-the-shelf connectors for Salesforce, HubSpot and Zoho CRM. If your CRM isn’t covered, you can plug the data in using our webhooks or Zapier integration.

How can sales teams use the audit results effectively?

The sales team gets an instant notification when the prospect runs a scan. The sales team can follow up quickly to discuss the audit results and recommend your suite of products.

What’s the difference between this audit widget and traditional audit tools?

Unlike tools like Ahrefs or Screaming Frog (designed for deep SEO work), this widget is marketing- and sales-focused: it runs fast, provides digestible insights in plain language, and is designed to convert prospects - not just analyse your own site.

Can you offer bespoke lead generation experiences?

Yes! While our Growth plan comes with an off-the-shelf widget that can be embedded, we offer our Enterprise clients bespoke journeys to your own specification and design (subject to set-up fees).

What’s the impact?

Herold boosted their lead generation process and increased their sales by 3%. See the case study here. Robin increased their incoming lead volume by 500 leads a month. See the case study.

Want more qualified leads? Speak to one of our experts