Vertical SaaS

Sell software and digital marketing as one package

Your customers buy your CRM, booking system, or business management software - but most have websites that underperform and zero AI visibility. Insites lets your sales team run instant website audits that identify every gap in a customer’s online presence, then confidently recommend a package of software plus websites, SEO, and AI optimisation that works seamlessly together.

300 checks
AI Visibility
Website Quality
SEO & Speed
SaaS Upsell Suite
author testimonial
customers image
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2,000+ agencies and media companies sell with Insites
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Insites identifies the gaps in your customers’ online presence so your sales team can confidently bundle websites, AI visibility, and digital marketing alongside your software.

BUILT FOR VERTICAL SAAS

Instant audits that help your sales team sell software plus marketing as one solution

Identify gaps instantly

Your customers come to you for software - but their websites are often holding them back. Insites runs a 70+ check audit in seconds and surfaces every gap: poor SEO, no AI visibility, broken mobile experience, missing analytics. Your sales team sees exactly what’s wrong before the call even starts. Instead of guessing which customers might want digital services, you know.

Bundle software + marketing

Stop selling software in a silo. When a customer signs up for your CRM or business management platform, the audit shows them why their website and online presence need attention too. Position websites, SEO, and AI visibility as natural extensions of your software - not separate products from separate vendors. One relationship, one invoice, higher lifetime value.

Easy for sales teams

Your reps sell software, not SEO. That’s fine. Insites uses colour-coded scores and plain-language findings that any rep can understand and talk about on a call. AI-generated talking points map each finding to the services you sell. Paige, the built-in AI agent, coaches reps through any audit result on demand. Your team sells digital marketing confidently without becoming digital marketers.

White-label everything

Every audit, report, and shared link carries your SaaS brand - your logo, your colours, your domain. Customers see a seamless extension of your platform, not a third-party tool. Audit Designer lets you build focused audits around the digital products you bundle: website builds, SEO, AI visibility, or the full 70+ check suite.
Category
Score
Status
Website Quality
31
Opportunity
AI Visibility
14
Opportunity
SEO
43
Opportunity
Mobile & Speed
61
Needs Attention
Content & UX
38
Opportunity
Accessibility
49
Needs Attention
Compliance
55
Needs Attention

Show every customer what their online presence is missing

Your customers invest in your software to run their business better - but their website is often the weakest link. Insites audits each customer’s site in seconds and surfaces every gap: poor mobile experience, missing meta tags, no AI visibility, slow load times, no Google Business Profile. The audit gives your sales team a clear, data-backed reason to recommend digital services alongside the software subscription.

Insites audit platform showing website quality scores and digital marketing gaps for a SaaS customer
Insites AI visibility audit showing how a business appears in ChatGPT, Gemini and Perplexity

Add AI visibility to your product portfolio

AI search engines like ChatGPT, Gemini and Perplexity are changing how consumers discover businesses. Most of your customers are completely invisible in AI results - and they don’t even know it. Insites checks each customer’s AI visibility and produces a clear, shareable report. Position AI optimisation as a premium add-on to your software package - a brand new revenue stream that differentiates you from every other vertical SaaS provider.

One conversation, one invoice, higher lifetime value

When your rep runs an Insites audit during a software demo, the customer sees their online gaps alongside the software solution you’re already pitching. Website builds, SEO, and AI visibility become natural add-ons - not a separate conversation with a separate vendor. You increase deal size, reduce churn (because you’re solving more problems), and build a stickier customer relationship.

Colour-scored audit results that a SaaS sales rep can use to bundle digital marketing with a software subscription
Insites Audit Designer with drag-and-drop customisation for white-labelled SaaS platform audits

Your SaaS brand on every audit

White-label every audit with your logo, colours, and domain. Use Audit Designer to build focused audits that mirror the digital products you bundle - a website quality check for site-build add-ons, an AI visibility report for optimisation packages, or a full 70+ check comprehensive audit for enterprise customers. Your customers see your platform; your team sees qualified upsell leads.

Embed audits directly inside your SaaS platform

The REST API lets you trigger audits from inside your own product - run one when a customer signs up, on login, or on demand from a dashboard widget. Webhooks push results the moment an audit completes. Connect to Salesforce, HubSpot, or Zapier to route upsell opportunities automatically. The MCP server lets your AI tools research customers and draft personalised outreach at scale.

Integration logos for REST API, webhooks, Salesforce, HubSpot and Zapier for SaaS platform embedding
Plain-language audit findings that SaaS sales reps can use to confidently recommend digital marketing services

Your reps sell digital marketing without skipping a beat

Colour-scored results, plain-language findings, and AI-generated talking points mean any software rep can confidently recommend websites, SEO, and AI visibility during a demo or renewal call. Paige, the built-in AI agent, coaches reps through any finding on demand. No digital marketing training needed - just pull up the audit and let the data guide the conversation.

Results are what matter and Insites has delivered a clear improvement of our results

Success Stories

Trusted by SaaS companies and media groups worldwide

Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium

What can vertical SaaS providers sell with Insites?

Website Builds & Redesigns

Audit every customer’s site and surface who needs a build from scratch or a redesign. Bundle it with your software subscription for a higher-value deal.

AI Visibility Packages

Most SMBs are invisible to ChatGPT, Gemini and Perplexity. Sell AI optimisation as a premium add-on that no other SaaS provider in your vertical is offering.

SEO & Digital Marketing

Audits surface every SEO gap: missing meta tags, broken links, poor content, no local listings. Package the fix as a managed service alongside your software subscription.

Software + Marketing Bundles

Run an audit during a software demo and show the customer why they need digital marketing too. One conversation, one invoice, higher deal value, lower churn.

White-Label Reports

Brand every audit with your SaaS company’s logo and colours. Customers see your platform, not ours. Digital services feel like a natural part of your product.

Embed in Your Platform

REST API and webhooks let you trigger audits from inside your own product. Surface digital marketing opportunities right where your customers already work.

Frequently asked questions

How does Insites help vertical SaaS providers sell digital marketing?

Insites audits your customers’ websites across 70+ checks - website quality, SEO, AI visibility, speed, accessibility and more. Every gap your sales team uncovers is a digital product you can bundle alongside your software: website builds, SEO packages, AI optimisation, and managed digital marketing.

Can my sales reps run audits during a demo?

Yes. An audit takes seconds to run and produces instant, colour-scored results your rep can walk through on a call. It’s designed to be part of the sales conversation - show the customer their online gaps and recommend a package of software plus marketing that solves everything.

What is the AI visibility audit?

It checks how a business appears in AI search engines like ChatGPT, Gemini and Perplexity. Most SMBs have zero AI visibility - that’s a completely new product you can bundle with your software: AI optimisation packages that no other SaaS provider in your vertical is offering.

Can I embed Insites inside my own platform?

Yes. The REST API triggers audits programmatically from inside your product. Webhooks push results in real time. You can surface audit results in your own dashboard, customer portal, or onboarding flow.

Can I white-label the audits with our brand?

Completely. Every audit, report, and shared link carries your brand. Audit Designer lets you customise which checks appear, how they’re grouped, and how they’re scored - so audits mirror the digital products you actually bundle.

Do my software reps need digital marketing expertise?

No. Every audit uses colour-coded scores and plain-language findings. AI recommendations map directly to the services you sell. Paige, the built-in AI agent, gives reps talking points for any finding on demand - so they can confidently pitch digital alongside software.

What digital products can we bundle with our software?

Website builds and redesigns, SEO and local SEO packages, AI visibility optimisation, speed improvements, content writing, accessibility compliance, and ongoing managed digital marketing. Every audit category maps to a product you can offer alongside your core software subscription.

How does bundling digital marketing reduce churn?

When you solve more of your customer’s problems, they’re harder to replace. A customer using your CRM plus your website service plus your AI visibility package has three reasons to stay instead of one. The audit data also gives you a natural touchpoint for ongoing conversations - re-audit quarterly and show them what’s improved and what’s next.

Ready to bundle digital marketing with your software? Speak to our team