Performance

Performance overviews in seconds

Scan an SMBs site for issues like slow load times, poor mobile experience, unstable layouts and unoptimised images into a colour-coded report that's ready to share and easy to understand.

Nearly half of users leave a site that takes more than 3 seconds to load and Google has penalised slow pages. Show SMBs the evidence, then sell the fix.

Core Web Vitals made easy to understand

Core Web Vitals directly impact search rankings for SMBs. Insites audits your prospects' online presence score across 200+ signals and surfaces actionable improvements your team can sell with confidence.

Check
Result
Category
Largest Contentful Paint
3.8s SLOW
Core Web Vitals
Cumulative Layout Shift
PASS
Core Web Vitals
First Contentful Paint
2.1s WARN
Core Web Vitals
Lighthouse score
64/100
Performance
Image optimisation
6 ISSUES
Performance
Mobile friendly
3 ISSUES
Mobile
Viewport configured
PASS
Mobile
Key Features

Showcase your performance solution, sell at scale

Performance impact on ranking - help your sales team communicate how speed affects search visibility, with traffic-light scores and plain-language suggestions prospects can act on.

37 issues
Critical
Warning
Deprecated

Desktop & mobile benchmarks created simultaneously using a real browser and simulated connection speed, so your reports are accurate and comprehensive.

Async pitfalls
Common mistake: un-awaited promises inside conditionals.
Dead code hints
3 unreachable branches detected in UserResolver.js.
Render cost spikes
CheckoutFlow.tsx re-renders 11× more than necessary.

AI suggestions in every audit make it easy for sales reps to know what to sell and why.

Turn website speed into a lead generation tool

Embed the Insites lead generation widget on your website, or use it in ad and email campaigns to offer prospects a free performance audit. Visitors enter their URL, receive an instant report on Core Web Vitals, page speed, mobile-friendliness, and Lighthouse scores, and you capture the lead.

Integrations

Fits into your existing sales stack

PROVEN RESULTS

Real outcomes from agencies using Insites performance audits

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like for performance.

Name
Status
Detected BY
Yell
20% FASTER
Build time
Gargle
2× GROWTH
Business size
Robin
500+ LEADS
Monthly leads
FCR Media
10× CONV.
Free audit funnel
10M+

Each performance audit checks Core Web Vitals, Lighthouse score, first content display, largest content display, layout stability, image optimisation, and mobile-friendliness - delivering a client-ready report in under 60 seconds.

Testimonials

Trusted by agencies selling performance and website services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

Performance & mobile
FAQ

What does the performance audit check?

The audit checks 7 performance and mobile signals including Core Web Vitals (Largest Contentful Paint, Cumulative Layout Shift, First Contentful Paint), Lighthouse performance score, first content display timing, image optimisation, and mobile-friendliness - including viewport configuration, tap target sizes, and responsive layout.

What are Core Web Vitals and why do they matter?

Core Web Vitals are a set of metrics Google uses to measure real-world user experience - specifically loading speed, visual stability, and interactivity. Since 2021, they have been a direct ranking factor. If a prospect's Core Web Vitals are poor, they are losing rankings and losing customers. Insites makes it easy to show them the evidence and sell the fix.

How does Insites test page speed?

Insites tests how fast a website loads simultaneously on desktop and mobile using a real web browser and simulated connection speed. This ensures results are accurate and comprehensive. You get first content display, largest content display, and layout stability timing - all the data your team needs to pitch a speed optimisation solution.

What mobile checks are included?

Insites checks viewport configuration, tap target sizes, font legibility, responsive layout, and mobile page speed. With over 60% of web traffic now on mobile, a site that fails mobile checks is losing the majority of its visitors - making mobile-friendliness one of the easiest performance services to sell.

How does image optimisation affect performance?

Uncompressed, oversized, or poorly formatted images are one of the most common causes of slow page loads. Insites identifies images that are slowing the site down, images missing alt text, and images that could be optimised - giving your sales team a concrete, visual talking point in every performance conversation.

Do my sales reps need technical knowledge?

No. Insites performance reports are designed to be clear, visual, and jargon-free. All results include traffic-light scores and plain-language suggestions that any rep can walk a prospect through. Paige AI Coach can also help prepare reps for calls and explain what each metric means in business terms.

Can I white-label the performance reports?

Yes. Insites supports full white-labelling - your logo, your colours, your email templates, and your widget interface. Use the Audit Designer to choose exactly which performance and mobile checks appear in the report and add custom content blocks to match the services you sell.

How does performance impact SEO rankings?

Google has considered page speed a ranking factor since 2018, and Core Web Vitals became a direct ranking signal in 2021. A slow website doesn't just frustrate visitors - it actively harms search visibility. Showing a prospect their performance score alongside their SEO score makes the connection tangible and creates urgency to invest in both.

Explore Insites for your business