Telecoms

Upsell websites and AI visibility to your broadband customers

Your business customers already buy connectivity from you. But most have websites that underperform, zero AI visibility, and no digital marketing strategy. Insites lets you bulk-audit your entire customer base - or upload a list of lapsed digital customers - and surface exactly who needs a website, SEO, or AI optimisation package.

300 checks
AI Visibility
Website Quality
SEO & Speed
Telecoms Upsell Suite
author testimonial
customers image
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2,000+ agencies and media companies sell with Insites
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Upload your customer list, audit every business in bulk, and surface the ones ready to buy websites, AI visibility, and digital marketing services.

BUILT FOR TELECOMS PROVIDERS

Bulk auditing and AI insights that turn connectivity customers into digital marketing buyers

Bulk audit your customer base

Upload a CSV of your business customers - current subscribers, lapsed accounts, or prospects - and audit every one in bulk. Insites scores each website across 70+ checks and segments the results by opportunity. Who needs a website build? Whose SEO is failing? Who’s invisible to AI search? Your sales team gets a prioritised list of upsell conversations, not a cold call sheet.

Re-engage lapsed digital customers

Customers who previously bought website or digital marketing services from you but didn’t renew? Upload the list, run a fresh audit, and show them what’s changed since they left. New AI visibility gaps, declining SEO scores, outdated mobile experience - the audit proves they need you again. Win-back campaigns backed by real data convert better than generic outreach.

Upsell websites & AI visibility

Your business customers buy phones, broadband, and leased lines - but their websites are often an afterthought. Insites surfaces every gap: no website at all, poor mobile experience, missing SEO, zero AI visibility. Each gap maps to a high-margin product you can sell on top of connectivity: website builds, SEO packages, AI optimisation, and managed digital marketing.

White-label everything

Every audit, report, and shared link carries your telecoms brand - your logo, your colours, your domain. Customers see a seamless extension of your business services platform. Audit Designer lets you build focused audits around the digital products you sell: website builds, SEO, AI visibility, or the full 70+ check suite.
Category
Score
Status
Website Quality
24
Opportunity
AI Visibility
11
Opportunity
SEO
37
Opportunity
Mobile & Speed
59
Needs Attention
Content & UX
32
Opportunity
Accessibility
46
Opportunity
Compliance
54
Needs Attention

Upload a list. Audit every customer. Find who’s ready to buy.

You have tens of thousands of business customers - but you don’t know which ones need a website, which ones have terrible SEO, or which ones are invisible to AI search. Batch auditing changes that. Upload your customer list as a CSV, audit every site in one go, and get a scored, segmented breakdown of who needs what. Route website-build opportunities to one team, SEO leads to another, AI visibility prospects to a third.

Insites batch auditing platform showing bulk audit results scored and segmented by opportunity
Audit results showing declining scores for a lapsed telecoms customer ready for re-engagement

Win back the customers who cancelled their digital services

Customers who previously bought websites or digital marketing from you but didn’t renew are your warmest leads. Upload the list, run a bulk audit, and show them a fresh report of everything that’s deteriorated since they left. AI visibility they didn’t have before, new SEO issues, competitors that have overtaken them - the data makes the case for re-engagement. No cold pitch required.

Sell AI visibility - a product your competitors haven’t discovered yet

AI search engines like ChatGPT, Gemini and Perplexity are changing how consumers find local businesses. Most of your business customers are completely invisible in AI results. Insites checks each customer’s AI visibility and produces a clear, shareable report. Package it as an AI optimisation service - a brand new, high-margin product that differentiates your digital portfolio from every other telecoms provider.

Insites AI visibility audit showing how a business appears in ChatGPT, Gemini and Perplexity
Insites Audit Designer with drag-and-drop customisation for white-labelled telecoms audits

Your telecoms brand on every digital audit

White-label every audit with your logo, colours, and domain. Use Audit Designer to build focused audits that mirror the digital products you sell - a website quality check for site-build upsells, an AI visibility report for optimisation packages, or a full 70+ check comprehensive audit for enterprise accounts. Customers see your brand; your digital sales team sees qualified leads with clear next steps.

Wire audits into your business services platform

The REST API lets you trigger bulk audits from your business portal, CRM, or provisioning system. Webhooks push results the moment an audit completes. Connect to Salesforce, HubSpot, or Zapier to route digital upsell opportunities automatically. The MCP server lets your AI tools research customers and draft personalised outreach - all powered by real audit data from your own customer base.

Integration logos for Salesforce, HubSpot, Zapier and REST API for telecoms platform automation
Plain-language audit findings with colour-coded scores that telecoms account managers can use to upsell digital services

Your account managers sell digital - without becoming digital experts

Colour-scored results, plain-language findings, and AI-generated talking points mean any account manager can pitch website builds, SEO, and AI visibility alongside a broadband or leased line renewal. Paige, the built-in AI agent, coaches reps through any finding on demand. Your team goes from selling connectivity to selling full digital marketing packages - without needing technical training.

Results are what matter and Insites has delivered a clear improvement of our results

Success Stories

Trusted by telecoms and media companies worldwide

Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
Yell logo

“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”

Katie Curd
Katie Curd
Head of Presence Products at Yell
Herold logo

“Results are what matter and Insites has delivered a clear improvement of our results”

Martin Kargl
Martin Kargl
CEO/CCO, HEROLD
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium
FCR Media logo

“We can see a measurable improvement in our lead generation and conversion rates before and after Insites, and that’s what counts”

Jochem Vermeiren
Jochem Vermeiren
Product Manager, FCR Media Belgium

What can telecoms providers sell with Insites?

Website Builds & Redesigns

Bulk-audit your customer base and surface every business that needs a website from scratch, a mobile redesign, or a performance overhaul. High-margin services on top of connectivity.

AI Visibility Packages

Most SMBs are invisible to ChatGPT, Gemini and Perplexity. Sell AI optimisation as a premium digital add-on that no other telecoms provider is offering yet.

SEO & Digital Marketing

Audits surface every SEO gap: missing meta tags, broken links, poor content, no local listings. Package the fix as a managed digital marketing service alongside every broadband or leased line contract.

Win-Back Campaigns

Upload lapsed digital customers, re-audit their sites, and show them what’s deteriorated. Fresh data turns a cold win-back into a warm, evidence-based conversation.

White-Label Reports

Brand every audit with your telecoms company’s logo and colours. Customers see your brand, not ours. The digital upsell stays inside your relationship.

API & Platform Integration

REST API, webhooks, and CRM integrations let you trigger bulk audits from your business portal. Digital upsell opportunities surface automatically when customers sign or renew contracts.

Frequently asked questions

How does Insites help telecoms providers sell digital services?

Insites audits your business customers’ websites across 70+ checks - website quality, SEO, AI visibility, speed, accessibility and more. Every gap is a high-margin product you can sell on top of connectivity: website builds, SEO packages, AI optimisation, and managed digital marketing.

Can I upload my own customer list and audit them all?

Yes. Batch auditing lets you upload a CSV of your business customers and audit every one in bulk. Results are scored and segmented so you can route the biggest upsell opportunities to your digital sales team automatically.

Can I re-audit customers who cancelled their digital services?

Absolutely. Upload your lapsed digital customers, run a fresh bulk audit, and show them a new report highlighting everything that’s deteriorated - new AI visibility gaps, declining SEO scores, competitors overtaking them. It’s the most effective win-back data you can get.

What is the AI visibility audit?

It checks how a business appears in AI search engines like ChatGPT, Gemini and Perplexity. Most SMBs have zero AI visibility - that’s a completely new digital product you can sell: AI optimisation packages that no other telecoms provider in your market is offering yet.

Can I white-label the audits with our brand?

Completely. Every audit, report, and shared link carries your brand. Audit Designer lets you customise which checks appear, how they’re grouped, and how they’re scored - so audits mirror the digital products you actually sell.

How do I integrate it with our business systems?

The REST API triggers bulk audits programmatically from your business portal, CRM, or provisioning system. Webhooks push results in real time. You can also connect via Salesforce, HubSpot, or Zapier.

Do my account managers need digital marketing expertise?

No. Every audit uses colour-coded scores and plain-language findings. AI recommendations map directly to the services you sell. Paige, the built-in AI agent, gives reps talking points for any finding on demand.

What digital products can we sell using Insites?

Website builds and redesigns, SEO packages, AI visibility optimisation, speed and performance improvements, content writing, accessibility compliance, and ongoing managed digital marketing. Every audit category maps to a product you can offer alongside phones, broadband, and leased lines.

Ready to turn your business customers into digital marketing buyers? Speak to our team