MCP

Give AI agents live access to Insites audit data through our MCP server, so AI agents like Claude can audit prospects and surface gaps on demand.

Overview

The Insites MCP server plugs your AI assistants straight into real audit data. Instead of guessing, an agent like Claude can audit a business, read the findings, and tell you exactly where the opportunities are.

It is how you move from static reports to agentic workflows that do the legwork for your team.

What you get with the MCP integration

Audit-aware agents - Connect AI assistants to live Insites audit data via MCP.
Conversational analysis - Ask an agent to audit a business and explain what to fix.
Agentic workflows - Build assistants that prospect, audit and draft outreach for you.

Set up MCP

A few things you could build

These are just examples to spark ideas, not a fixed menu. If you can describe a workflow, an agent can probably run it with the MCP server.

Agentic prospecting & outreach

An assistant finds local businesses, audits them, and books meetings with the ones that have the biggest problems while you focus on closing deals.

Agentic SEO & AI-visibility fixer

An agent reads a business's audit and works through the fixes - listings, content and the gaps that hurt their visibility in AI search.

Agentic upsell

An assistant re-audits your existing clients, spots what's changed, and tees up the next upsell conversation for you.

Territory scan on demand

Ask in plain language - "audit every dentist in Leeds" - and get a ranked hit-list of the best-fit prospects back.

Agentic prospecting & outreach

An assistant finds local businesses, audits them, and books meetings with the ones that have the biggest problems while you focus on closing deals.

Agentic SEO & AI-visibility fixer

An agent reads a business's audit and works through the fixes - listings, content and the gaps that hurt their visibility in AI search.

Agentic upsell

An assistant re-audits your existing clients, spots what's changed, and tees up the next upsell conversation for you.

Territory scan on demand

Ask in plain language - "audit every dentist in Leeds" - and get a ranked hit-list of the best-fit prospects back.

MCP integration
FAQ

What is the Insites MCP server?

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to live data sources. Our MCP server gives assistants like Claude and ChatGPT direct access to real Insites audit data, so an agent can audit a business, read the findings, and explain exactly what to fix - in plain conversation.

Which AI assistants work with the MCP server?

Any assistant that supports the Model Context Protocol, including Claude and ChatGPT. Once connected, the assistant can run Insites audits on demand and reason over the results.

Do I need to be technical to use it?

No. The whole point of MCP is that you work in plain language. Ask your assistant to "audit every dentist in Leeds" or "find what's hurting this client's AI visibility" and it uses the MCP server to do the legwork.

What can an agent actually do with it?

Prospect and qualify businesses, audit them across 70+ checks, summarise the gaps, draft personalised outreach, and tee up upsells on existing clients. See agentic workflows for examples.

How is the MCP server different from the API?

The REST API is for developers building custom software. The MCP server is for AI assistants - it hands the same live audit data to an agent so it can act conversationally, without anyone writing code.

How do I turn it on?

The MCP server is configured in your Insites account settings. If you're unsure whether it's available on your plan, get in touch.