For Sales

BrightEdge research shows that ChatGPT and Google are now giving wildly different responses to the same searches. Learn how to optimise for both AI and SEO.

How Google's June Core Update affects digital marketing solution providers who work with small-medium businesses

Instagram announced that they will be showing posts from business accounts in Google search results. This is a great opportunity to upsell social media services.

Selling digital marketing to local businesses? Discover 5 ways to get them cited in ChatGPT and position your sales team as experts in AI optimisation.

Learn how to handle the 'Is SEO dead?' objection with Google's own data. Turn AI concerns into sales opportunities with proven conversation frameworks.

Your clients are invisible to ChatGPT, Gemini, and Perplexity. Discover 6 critical AI optimisation gaps your sales team should spot to win more deals and future-proof client businesses.

Surprising data reveals 49% of SMBs are boosting marketing budgets while 75% invest in AI. Get the complete sales playbook for capitalising on these opportunities as a digital marketing provider.

Why keyword research actually matters for small businesses, the challenges digital marketing providers face and how to overcome SEO objections with Insites Keyword Planner.

Empower your digital marketing sales team with Insites Keyword Planner. Convert more SMB prospects with instant, AI-powered keyword suggestions that build confidence, save time, and demonstrate clear ROI. No SEO expertise required.

For enterprise sales teams looking to boost conversion rates, local keyword data offers that perfect sweet spot between scalability and personalisation. It lets you quickly qualify leads, create targeted proposals, and demonstrate compelling value without having to spend ages researching each prospect manually.

Discover 7 proven strategies to improve your digital marketing company's AI visibility and get cited in ChatGPT, Claude, and other AI tools. Learn how to position your brand as an authoritative source for SMB digital solutions.

New research reveals that top Google performers aren't always winning in AI tools like ChatGPT. Discover how your digital marketing agency can leverage both SEO and AEO strategies to deliver greater value to SMB clients and stay ahead of competitors. Includes practical implementation tips and industry-specific insights.

Google now shows landing page screenshots in Demand Gen ads. Learn how digital marketing agencies can turn this update into new revenue opportunities with Insites auditing tools.

Learn how digital marketing agencies can navigate EU AI Act compliance while turning new regulations into a competitive advantage. Discover practical strategies for AI governance that help win more SMB clients despite compliance changes.

Discover how large digital marketing agencies empower non-technical sales teams to confidently sell SEO, websites, and local listings without technical expertise. Learn proven strategies that help enterprise sales teams increase conversion rates while reducing onboarding time, and see how Insites helps bridge the knowledge gap for large agencies with 10+ sales representatives.

Today's students are becoming AI fluent at unprecedented rates. Soon, they'll be the SMB owners your sales team is pitching to with different digital expectations. Learn how Google's education initiatives are accelerating this shift and what it means for enterprise marketing providers. Discover practical strategies to prepare your sales team for the rise of AI-literate clients who expect instant insights, sophisticated solutions, and AI-powered digital marketing approaches. Read our latest insights on navigating this transformation and positioning your services for the next generation of business owners.

Discover how your sales team can demonstrate clear ROI to budget-conscious SMBs. Learn 3 key strategies that help digital marketing agencies convert more prospects even when budgets are tight.

Google's new review QR code feature creates perfect sales opportunities for digital marketing agencies. Learn about Google's expanded data sources, and how Insites' Local Grid can help your sales team close more deals with SMB clients seeking local SEO services.

AI search engines drive 123% more traffic to SMBs in 2025. Learn industry-specific AI referral patterns from ChatGPT, Perplexity and Gemini to help your sales team convert more digital marketing clients.

Transform digital marketing metrics into compelling stories that convert SMB prospects. This guide reveals proven storytelling frameworks, data-to-narrative techniques, and training methods that help sales teams close more deals. Learn how successful digital marketing agencies use storytelling to simplify complex concepts, create emotional connections, and position SMB owners as heroes in their own success stories. Ideal for sales leaders looking to boost conversion rates and stand out in a crowded marketplace.

Discover the 10 digital marketing trends transforming hospitality in 2025. Learn how large sales teams can help SMB hotels and restaurants capitalise on AI, mobile optimisation, and data-driven personalisation to drive bookings and stay competitive in a rapidly evolving digital landscape.

Discover how digital marketing agencies can help healthcare professionals showcase their AI innovations online. Learn to leverage Insites' traffic light scoring and Local Grid features to create compelling proposals, demonstrate competitive gaps, and win more healthcare clients.

Google's new visual search tools are game-changers for e-commerce and hospitality businesses. Help your sales team turn these updates into closed deals and competitive advantages.

Google just released generative AI for creating people in ads, and it's a game-changer for digital marketing agencies. This post breaks down how this feature helps your sales team close more deals, removes creative barriers for SMBs, and transforms the ad creation process. Learn specific ways to leverage this update to upsell ad services to your clients and position your agency as cutting-edge AI experts.

How customer reviews impact SMBs and how your sales teams can help with digital marketing solutions.

What impact does social media search have on small-medium businesses and how can digital marketing solution providers leverage social media upselling in their pitch

The framework and step-by-step method for train sales teams quicker and more efficiently

AI-powered website audits are bringing cold calling back, particularly for enterprise digital marketing sales teams. The post How AI-powered website audits are transforming cold calls appeared first on Insites.

Is your enterprise sales team struggling to sell digital marketing solutions to SMB prospects? Minimise the complexity; here are the 7 metrics that will help them sell. The post 7 digital marketing metrics your enterprise sales team needs to close more deals appeared first on Insites.

If managing the sales process is one of your biggest challenges, ask yourself: what could be automated? Too often, mid-large agencies with extensive sales teams let their sale reps spend more time on admin tasks, internal meetings, and lead qualifying, rather than on delivering value to customers. But remember: people buy from people. Your sales […] The post The growing need for sales automation in agencies appeared first on Insites.

Introduction Is your LinkedIn also flooded with personal branding tips, hacks, and how-to guides? It’s become a hot topic, and for good reason — more professionals are realising its potential. A personal brand is a reflection of who you are, what you stand for, and what you want the world to remember about you. When […] The post 6 Tips for Building a Personal Brand to Grow Agency Awareness appeared first on Insites.

Introduction: The Importance of Consistency in Sales Processes If you’re reading this, chances are your agency is doing well. You’ve built a strong brand, established a solid client base and delivered results. Now, it’s time to shift gears and scale up. With the sales process, you can achieve consistent growth and expand your agency effectively. […] The post How to create a consistent sales process for your agency appeared first on Insites.

The power of the upsell – where do we start? Using the relationship you have with existing agency clients to boost revenue, deepen that relationship and making them more ‘sticky’ in the process is the power we’re talking about. Sticking power! Upselling isn’t possible with every client, as they have budgets to stick to and […] The post How to upsell to your existing agency clients appeared first on Insites.

I’m sure that you’re very familiar with the fact that one of the biggest challenges you’ll face with having a transactional site is converting visitors and getting them to buy. This is one of the biggest pain points for anyone selling online, so today we’re diving head first into 7 ways you can maximise the […] The post From Browsing to Buying: Maximising the Impact of Transactional Sites appeared first on Insites.

Verticalisation is a strategy that requires a deep dive into your segments, but the results it yields can significantly grow brand presence. The post Verticalisation strategies to elevate your brand to new heights appeared first on Insites.

Welcome back! 👋 In part one, we looked at what AI has seen so far in the last 7 decades, how AI is propelling personalisation in marketing, how you’ll be speaking to AI through chatbots more than ever, and how you’ll be leaning on AI to automate your agency’s social media. Today in part two, […] The post AI in 2024: Navigating the Landscape of Intelligent Marketing Strategies part 2 appeared first on Insites.

Let's take a look a what's to come int he world of AI in 2024 - Buckle up! Here's part 1 The post AI in 2024: Navigating the Landscape of Intelligent Marketing Strategies appeared first on Insites.

Whether you're a seasoned entrepreneur, a budding blogger, or a corporate giant, establishing a robust digital presence requires a strategic approach to content creation. In this blog post, we'll explore the importance of content creation and delve into various services that can help you craft compelling and engaging content for your website. The post Unleashing the Power of Content Creation: Elevating Your Digital Presence appeared first on Insites.

So your small agency has gotten off the ground, the sales are coming in and you’re doing good. But could you be doing great? It’s an amazing feat making consistent sales and steady income but it’s a good idea to up the ranks and start boosting your sales performance & processes to ensure the future […] The post 7 Strategies to Boost Your Agency Sales Performance appeared first on Insites.

Sales pitches are the first impression you can never redo. Master your sales pitch and make sure it's a cut above the rest! The post Mastering the Sales Pitch: Techniques to Win Over Clients appeared first on Insites.

Social shopping has many benefits that your agency clients may be missing out on. If you haven't considered including Social shopping in your service offerings - here's your sign! The post How to roll out social shopping for your clients appeared first on Insites.

When it comes to streamlining your internal lead qualification processes, it’s well worth employing the well-established BANT methodology. In this blog, we break down what exactly is BANT and how to use it in your agency’s lead qualification process. The post How to use BANT sales qualification model in your agency appeared first on Insites.

Have more meaningful conversations with prospects by ditching the jargon when discussing SEO. The post How to ditch the jargon without sacrificing impact when talking about SEO appeared first on Insites.

Discover effective ways to display your expertise with a data-heavy audit report & how to differentiate yourself with the manual checks. The post How to display your expertise with a data-heavy audit report appeared first on Insites.

Digital marketing agencies are always looking to sell more. But one thing could be holding you back - (a lack of) audits. The post How to sell digital marketing solutions with site audits appeared first on Insites.

Are you trying to increase digital services sales call conversion rates? We've got two small tactics that pack a big impact. The post How to increase digital services sales call conversion rates appeared first on Insites.

Selling confidently across your pipeline with SEO audits starts with knowing how to use them and when. The post How to sell confidently across your pipeline with SEO audits appeared first on Insites.

You’ve onboarded a new sales rep and done their training in the platform. They’re about to make their first call… but what are the 4 key points of info you can give them to ensure their first call is a success? Points of discussion Before they get the prospect on the phone, it’s a good […] The post What your new sales rep needs to know before their first call appeared first on Insites.

Qualifying leads is simple when you use checklists. In this blog, we explain how. The post How to qualify leads using sales checklists appeared first on Insites.